MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out.
At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion.
We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.
While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind.
Cross-Posted from Finance & Investment.
CEO Larry Fink has called for “a fundamental reshaping of finance” in response to the climate crisis, but BlackRock remains the largest investor in fossil fuels and the companies driving deforestation around the world.
In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor.
Cross-Posted from Behavior Change.
Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options.
Cross-Posted from Collaboration.
Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.
Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.
thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.
A rise in stakeholder interest, especially investors, in greater alignment between sustainability and financial transparency has spurred companies to more clearly communicate their purpose and how it creates long-term value across all their communication channels.
Brands that are committed to sustainability could conduct efficient, cost-effective research to show that their products help reduce exposure to harmful substances, leveraging their commitment to sustainability and expanding it to a commitment to consumer health.
Cross-Posted from New Metrics.
On day 1 of New Metrics ’19, representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.
Cross-Posted from Collaboration.
Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from
some of the practitioners and storytellers …
The company-employee-cause relationship has been transformed over the years; why not the company-customer-cause relationship, too? At Phin, we work to help companies build impactful relationships with consumers and charitable organizations through sponsored donations.
I strongly believe in the power of emotional storytelling that cuts through. We need to make people *feel* something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks.
D&AD Impact is a global initiative and awards program that showcases how
creative thinking can be a force for good. This year’s winners highlight solutions including adaptive gaming and furniture design to wildlife
conservation to turning the tables on racist rhetoric.
Cross-Posted from Organizational Change.
Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.
While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
By inspiring kids to start healthy habits today, Abbott’s new Future Well Kids program aims to create a healthier tomorrow. By the time kids finish the program, they'll have developed their own definitions of what living a healthy life means.