Product, Service & Design Innovation

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual.

Advertisement
Business Model Innovation

This channel will examine business model innovation.

Starbucks Introduces $1 Reusable Coffee Cup

In an effort to increase customer adoption of reusable cups, Starbucks is rolling out a new low-cost reusable tumbler this week, according to reports.The plastic cups will be roughly the same size and appearance as the company’s paper cups and will cost $1. Starbucks will give a 10 cents discount to customers using the cups, so the cost is recouped after 10 uses.

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2023 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.