Coca-Cola

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Coca-Cola is tagged in 285 assets. Page 1 of 15.

Article

Marketing & Communications

6 Big Sustainability Storytelling Myths — and How to Flip Them

Published on October 30, 2024

About a 6 minute read

As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More

Article

Innovation & Technology Innovation & Technology

Coca-Cola Adds Wastewater-to-Energy Tech to Circular Manufacturing Toolbox

Published on August 13, 2024

About a 3 minute read

Pipeline Organics’ technology will convert sugar-rich wastewater into clean, cost-effective renewable electricity to help power CCEP’s food and drink manufacturing operations. ... View More

Article

Circular Economy

Reuse and Circularity Pilots Taking Off Inside Major Sports, Entertainment Venues

Published on July 24, 2024

About a 4 minute read

Beverage giants Coca-Cola and PepsiCo are among companies working with partners to swap out single-use cups and trays for reusable serveware systems at big events. ... View More

Article

Innovation & Technology Circular Economy

Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

Published on July 9, 2024

About a 6 minute read

The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California. ... View More

Article

Materials & Packaging

Coca-Cola Removes Labels from Sprite Bottles to Simplify Recycling

Published on February 6, 2024

About a 2 minute read

Labels will be replaced with an embossed logo on Sprite and Sprite Zero 500ml rPET bottles as part of a UK trial designed to reduce use of packaging materials. ... View More

Article

Circular Economy

WWF Report Reveals Progress on Some of the World’s Biggest Brands' Plastic Footprints

Published on December 15, 2023

About a 4 minute read

While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis. ... View More

Article

Circular Economy Circular Economy

NextGen Consortium Outlines Path Toward Circular Economy for Paper Cups in US

Published on November 2, 2023

About a 5 minute read

Insights include solutions for paper mills, materials-recovery facilities, brands, consumers and communities to increase recovery of paper cups and reduce waste to landfill. ... View More

Article

Innovation & Technology Collaboration & Co-Creation Innovation & Technology

CPG Giants Partner to Scale Captured Carbon in Consumer Products

Published on February 3, 2023

About a 6 minute read

Unilever, BASF, P&G and 12 other organizations have joined forces to scale carbon capture to help the UK reach net zero by 2050; and CCEP teams up with two more universities to continue its research into the technology and its many potential appl... View More

Article

Supply Chain Innovation & Technology

Coca-Cola Bottler Partners to Optimize Its Supply Chain — on a Financial and a Molecular Level

Published on August 23, 2022

About a 5 minute read

Coca-Cola Europacific Partners (CCEP), the world’s largest Coca-Cola bottler and one of the world's leading consumer goods companies, has embarked on two potentially game-changing, collaborative initiatives to fast-track sustainability innovation t... View More

Article

Circular Economy Marketing & Communications

Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?

Published on April 4, 2022

About a 6 minute read

Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic. ... View More

Article

Marketing & Communications Organizational Governance

‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing

Published on March 7, 2022

About a 4 minute read

Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More

Article

Organizational Governance

Why the Business World Should Use India as a Model for Corporate Social Responsibility

Published on February 21, 2022

About a 6 minute read

In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More

Article

Circular Economy Collaboration & Co-Creation

US Plastics Pact Unveils Plan to Achieve Circular Economy in US by 2025

Published on June 15, 2021

About a 4 minute read

Holding accountable over 95 organizations, The US Plastics Pact Roadmap outlines specific actions and responsibilities to propel the US closer to other developed nations in its management of plastic waste. ... View More

Article

Organizational Governance Marketing & Communications

Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business

Published on April 15, 2021

About a 4 minute read

It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corpo... View More

Article

Marketing & Communications Organizational Governance

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

Published on February 5, 2021

About a 5 minute read

Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More

Article

Collaboration & Co-Creation Organizational Governance

Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19

Published on December 21, 2020

About a 3 minute read

Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. ... View More

Article

Supply Chain Collaboration & Co-Creation Organizational Governance

UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’

Published on November 16, 2020

About a 4 minute read

What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. ... View More

Article

Circular Economy Collaboration & Co-Creation Materials & Packaging

How WestRock Is Collaborating Its Way Toward a More Circular Economy

Published on October 13, 2020

About a 1 minute read

Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition. ... View More

Article

Collaboration & Co-Creation Circular Economy

US Plastics Pact Aims to Ignite Further Change Toward Circular Economy for Plastic

Published on August 25, 2020

About a 4 minute read

60+ brands, retailers, government agencies, and NGOs collaborate to advance all plastic packaging to become reusable, recyclable or compostable by 2025. ... View More

Article

Materials & Packaging Marketing & Communications

Fashion, Beauty Brands Pushing the Envelope with Sustainable Packaging Stories

Published on August 20, 2020

About a 4 minute read

Sustainable packaging is on track to becoming the norm in both industries, leaving the thing that sets brands apart as the way they communicate the message. ... View More

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