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Simon Mainwaring

Founder & CEO

Simon Mainwaring is the author of Lead With We, the Wall Street Journal bestseller that shows how companies address purpose, sustainability, and climate challenges in ways that build their business. He’s the founder and CEO of the award-winning strategic brand consultancy, We First, that’s a B Corp ‘Best For The World’ Honoree and a Real Leaders Top 50 keynote speaker in the World. He hosts the influential ‘Lead With We’ podcast, is a columnist for the CMO Network in Forbes, and wrote the New York Times bestseller, We First. He’s been a Featured Expert and Jury Member for the Sustainable Development Goals at the Cannes Lions Festival and U.S. One Show for Sustainable Development.

Simon Mainwaring is a brand futurist, speaker, author, podcaster, and columnist. He’s a Real Leaders’ Top 50 Keynote Speaker, MOMENTUM Top 100 Impact CEO, Featured Expert, a Jury Member at the Cannes Lions Festival and U.S. One Show for Sustainable Development, and Thinkers360 Top 50 Global Thought Leaders and Influencers on Climate Change. He is the founder/CEO of We First, an award-winning, strategic consultancy building purpose, sustainability, and impact initiatives for brands. We First is a Real Leaders’ Top 100 Impact Companies in the U.S. and a B Corp ‘Best For the World’ Honoree. Simon’s first book, We First is a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We is a Wall Street Journal bestseller, McKinsey Top Business Bestseller on Workplace & Culture, and a finalist for International Business Book of the Year. He hosts the influential Lead With We podcast, is a columnist for the CMO Network in Forbes, and provides C-Suite Advisory Services for leaders committed to transforming their business and our future.

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Slides
Turning employees and top management into sustainability advocates and champions

This session will host a candid discussion about internal company practices that have stood the test of time in terms of helping turn employees and top management into sustainability advocates and champions. In addition to covering tactics proven eff... View More

Slides
Leadership in sustainability-centric governance: Guidance on achieving and maintaining sustained excellence

This insight-packed session will provide a compilation of best practices and advice on several key dimensions of sustainability-minded governance. The range of governance issues covered will include: putting purpose into practice in effective and las... View More

Video
Turning employees and top management into sustainability advocates and champions

This session will host a candid discussion about internal company practices that have stood the test of time in terms of helping turn employees and top management into sustainability advocates and champions. In addition to covering tactics proven eff... View More

Video
ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times

Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you earn the trust of employees a... View More

Slides
ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times

Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you earn the trust of employees a... View More

Article
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action

Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More

Video
Developing and Aligning on Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More

Slides
Developing and Aligning on Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More

Video
Advancing Regeneration Through Brands

Nestlé announced its intention to advance regenerative food systems at scale and its brands will play a crucial role in bringing that intention to life. From engaging with consumers and key opinion leaders to working with farmers and suppliers along... View More

Article
‘Lead With We’: How to Drive Business Growth Through Collectivized Purpose

Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social system... View More

Video
Day 2-B2A6: Pursuing Good food Good life through brands

We only have one planet. We must protect, restore and renew our planet’s resources today and for future generations. Brands can have a unique opportunity to connect with consumer to create a positive impact not only on the environment, but to nurtu... View More

Video
Day 3-B3A6: The “Virtuous Spiral” of Transcendent Business: How To Lead With We

You can grow your business even as you wholly commit to humanity & the planet—even during this unprecedented confluence of crises. In fact, relevance & long-term prosperity for your business will absolutely depend on it. How you get there is to Lea... View More

Article
Purpose at Work: How Wrangler Is Creating the Next Generation of Sustainable Fashion

Wrangler is taking big steps to achieve sustainability. By tackling the industry’s biggest challenges, the jeans giant is carving out a competitive advantage and helping other apparel makers improve industry practices. ... View More

Article
Purpose at Work: How to Engage Consumers to Do Good at Scale

Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More

Article
Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All

Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice. ... View More

Article
How SAP's Purposeful Customer Network Solves Business & World Challenges

“Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP ... View More

Article
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. ... View More

Article
How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations. ... View More

Article
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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