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Solitaire Townsend

Co-founder
Futerra

Solitaire Townsend is cofounder and chief solutionist of Futerra — an award-winning sustainability agency (read more ...)

As co-founder of Futerra, she advises governments, charities and large corporates including Danone, L’Oréal and Mars. With Futerra offices now in London, Stockholm, New York and Mexico City she admits that making the world a better place was a damn good business plan. You can watch her TEDx talks online and read her in the Guardian, Huffington Post and more often on twitter as @GreenSolitaire.

She is the author of The Solutionists: How Businesses Can Fix the Future (2023) and The Happy Hero (2017).

Solitaire Townsend is tagged in 8 assets.
Article
The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions

Whether carbon credits ought to be used to account for Scope 3 emissions is a debate that must continue — involving many more stakeholders, so that views on both sides of the fence are heard and considered. ... View More

Article
Carbon Neutral Is Dead; Long Live Nature Positive

If we invest in public campaigns for nature positive and brands shout it from the rooftops, we save what was originally valuable about the voluntary carbon market while actually doing what’s right for nature. ... View More

Article
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good

Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More

Video
Responding to Cultural Tipping Points

In the face of a deepening polycrisis, we desperately need practical guidance for navigating our way out of the mess set in the context of today's cultural landscape. Solitaire Townsend offers just that. Her new book, The Solutionists, sets out what ... View More

Slides
Responding to Cultural Tipping Points

In the face of a deepening polycrisis, we desperately need practical guidance for navigating our way out of the mess set in the context of today's cultural landscape. Solitaire Townsend offers just that. Her new book, The Solutionists, sets out what ... View More

Video
Navigating Complex Stakeholder Engagement: How Walmart Addresses a Wide Audience through Cross Functional Collaboration

On a company's journey to driving meaningful consumer behavior change, getting input, buy-in and consensus from different departments within the organization is key. Join a cross-functional team at Walmart in this workshop session to dig into all the... View More

Article
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life

Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential... View More

Article
Futerra Launches Behavior Change Tactics That You Must Try at Home

At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More

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