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Solitaire Townsend

Co-founder
Futerra

Solitaire Townsend is cofounder and chief solutionist of Futerra — an award-winning sustainability agency (read more ...)

As co-founder of Futerra, she advises governments, charities and large corporates including Danone, L’Oréal and Mars. With Futerra offices now in London, Stockholm, New York and Mexico City she admits that making the world a better place was a damn good business plan. You can watch her TEDx talks online and read her in the Guardian, Huffington Post and more often on twitter as @GreenSolitaire.

She is the author of The Solutionists: How Businesses Can Fix the Future (2023) and The Happy Hero (2017).

Solitaire Townsend is tagged in 5 stories.
The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions
The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions

Walking the Talk / Whether carbon credits ought to be used to account for Scope 3 emissions is a debate that must continue — involving many more stakeholders, so that views on both sides of the fence are heard and considered. - 3 weeks ago

Carbon Neutral Is Dead; Long Live Nature Positive
Carbon Neutral Is Dead; Long Live Nature Positive

The Next Economy / If we invest in public campaigns for nature positive and brands shout it from the rooftops, we save what was originally valuable about the voluntary carbon market while actually doing what’s right for nature. - 10 months ago

Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good

Collaboration / Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. - 1 year ago

BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life

The Next Economy / Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life. - 5 years ago

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Futerra Launches Behavior Change Tactics That You Must Try at Home
Futerra Launches Behavior Change Tactics That You Must Try at Home

Behavior Change / At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article comes with a health warning: The psychology and neuroscience of behaviour change is powerful stuff. - 10 years ago