Solitaire Townsend


Solitaire has been working to make the world a better place for nearly 30 years.

As co-founder of the global change agency Futerra, she advises governments, charities and large corporates including Danone, L’Oreal and Mars. With Futerra offices now in London, Stockholm, New York and Mexico City she admits that making the world a better place was a damn good business plan. You can watch her TEDx talks online and read her in the Guardian, Huffington Post and more often on twitter as @GreenSolitaire. She was once even profiled in Harper’s Bazaar; but they didn’t let her keep the clothes. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme, a member of the United Nations Sustainable Lifestyles Taskforce, and a London Leader for Sustainability. Her new book The Happy Hero is published September 2017.

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Futerra Launches Behavior Change Tactics That You Must Try at Home
Futerra Launches Behavior Change Tactics That You Must Try at Home

Behavior Change / At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article comes with a health warning: The psychology and neuroscience of behaviour change is powerful stuff. - 5 years ago

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