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Diageo Reducing Material Use to Achieve Zero Waste by 2015

WASTE NOT - Global beverage company Diageo says it is working towards zero waste to landfill targets at all of its sites by 2015, but is looking to make its waste management activities a higher priority via a five-pronged approach.The company's latest sustainability and responsibility report says it has reduced waste to landfill by 53.4 percent this year, contributing to an overall reduction of 77.9 percent against a 2007 baseline. This means that 81,099 tons of manufacturing waste is now being reused or recycled.

Webinar: Making the Business Case for Sustainability

PRESS RELEASE - KNOXVILLE, Tenn., August 13, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its next webinar will focus on sustainability as both an offensive and defensive business strategy. “Our Eco Pulse™ 2013 survey found that 48 percent of Americans say a company’s environmental reputation is important to their purchase decisions,” said Suzanne Shelton, CEO and founder of Shelton Group. “To that end, telling your company’s corporate sustainability story has both risks and benefits, and without understanding those fully, you might not be able to make the right decisions about allocating your resources.”

Weyerhaeuser Certifies Nearly 20 Million Acres to Sustainable Forestry Initiative Standard

MARKETING AND COMMS - The Weyerhaeuser Company has acquired Longview Timber’s approximately 645,000 acres of forestland in Washington state and Oregon, meaning it now owns or manages nearly 20.5 million acres of forestland in the U.S. and Canada, making the company one of the world’s largest private sustainable forestry operations.Weyerhaeuser says it is dedicated to industry leadership in forest stewardship and sustainability and will continue to live up to its principles as it brings the Longview Timber operations into its portfolio. All of Weyerhaeuser’s North American forests are certified to the Sustainable Forestry Initiative standard, which ensures that its forest management practices meet a broad spectrum of social, economic and environmental requirements.

LG Electronics, Nokia Tackle Illegal Tin Mining in Indonesia

SUPPLY CHAIN - LG Electronics, Nokia, Sony, Blackberry and Motorola have released statements reaffirming their commitments to tackling illegal tin mining in Indonesia.The move came after British environmental NGO Friends of the Earth released information from an investigation into the devastation caused by mining for tin on Bangka. According to the charity, tin is used as solder in all phones and electronic gadgets, and around a third of the world's mined tin comes from Bangka and neighboring island Belitung.The Friends of the Earth investigation in Bangka found:· Dangerous and unregulated tin mining

New Global Brewers Survey Shows Industry Making Notable Reductions in Water, Energy Use

WASTE NOT - The Worldwide Brewery Industry Water and Energy Benchmarking Survey, which is carried out by Campden BRI and KWA on behalf of the Dutch Brewers Association every four years, reveals that breweries have reduced their energy usage by over 9% and water usage by over 17% over the last four years, according to Campden BRI.The survey shows that between 2008 and 2012 average water use has been reduced dramatically by over 17% from 5.2 hectolitres (hl) of water per hl of beer to 4.3. Average energy use fell by over 9% in the same period from 229 Megajoules (MJ) per hl of beer to 207 MJ/hl. Even the top 10% most water- and energy-efficient breweries achieved a further 9% reduction in both energy and water usage between 2008 and 2012.

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Crayola's Colorcycle Program Turning Used Markers Into Clean Energy

WASTE NOT - JBI, Inc., a clean energy company that recycles waste plastic into liquid fuels, has announced it is partnering with Crayola on its "Colorcycle" program, which converts markers into clean energy.The program will be conducted throughout the United States in participating K-12 schools and encourages students to responsibly dispose of used Crayola markers through an in-school collection process. Markers will be sent to JBI, where they will be used as feedstock to produce diesel and other liquid fuels using JBI's Plastic2Oil® ("P2O") process.

Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season

MARKETING AND COMMS - Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and water-related risks, according to Ceres.

50% of Global Consumers Willing to Pay More for Socially Responsible Products

BEHAVIOR CHANGE - Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility polled more than 29,000 Internet respondents in 58 countries. The percentage of consumers willing to pay more increased among both males and females and across all age groups, with respondents under age 30 most likely to say they would spend more for goods and services from companies that give back. Among consumers ages 40-44, 50 percent agree they would pay more, up from 38 percent two years ago.

Irish Marine Pilot Project Upcycles Abandoned Fishing Nets

WASTE NOT - A pilot project to manufacture commercially viable products from recycled polyethylene fishing nets has been completed successfully in a collaboration between Bord Iascaigh Mhara (BIM - the Irish Sea Fisheries Board) and Liverpool-based plastics recycler Centriforce Products, according to Centriforce’s website.

One World Futbol, Sseko Designs Win 2013 Innovation Awards

MARKETING AND COMMS - Social Venture Network (SVN) has announced that One World Futbol, Sseko Designs, Fenugreen, Sustainable Health Enterprises and MASS Design Group have won its 2013 Innovation Awards, which recognizes companies that have a significant impact in reducing waste, promoting health and supporting education and employment in the developing world.

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Researchers Discover Process to Absorb Toxic Metals from Water, Using E-Waste

WASTE NOT - A team of Hong Kong researchers has found a way to use ground-up circuit boards from discarded cell phones, computers and other gadgets to absorb toxic heavy metals found in water, according to Chemical & Engineering NewsEach year, around 20 to 50 million tons of electronic waste is produced worldwide, most of which is incinerated or dumped into landfills. Burning the plastic/metal combo in printed circuit boards releases toxic compounds such as dioxins and furans. In landfills, the metals on the circuit boards can contaminate groundwater.

Sustainable People, Part III: Making It Real

ORGANIZATIONAL CHANGE - Welcome back! Are you ready to leave excellence behind, with all its unsustainable feeders and costs? Ready to make the move to the entirely different and sustainable condition of mastery?You’ve been patient for long enough, so let’s get started. First up: what not to do, followed by the surprise ending where we find the proven path to sustainable mastery.How Not to Attain Sustainable MasteryThe Failed Alternatives

Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste

MARKETING AND COMMS - The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation.

Biotech Companies Launch Campaign to Combat Anti-GMO Movement

CHEMISTRY, MATERIALS & PACKAGING - This week, a group of biotech seed companies including Monsanto, Dow and DuPont launched a website to combat mounting opposition to genetically modified foods among consumer groups and activists, according to Reuters.

Nokia Joins O2 Campaign to Ship Cell Phones Without Chargers

WASTE NOT - Nokia has joined O2’s “Chargers Out of the Box” campaign, which makes the Nokia 301 the first mass-market handset to ship without a charger. The handset will come with just a USB cable, encouraging customers to use existing mains chargers acquired through the purchase of existing mobile phones. Those who want a conventional charger can get one from O2 at a discounted price.While the Nokia 301 is the fifth phone to be included in the program, the other four have all been high-end smartphones. O2 claims that 82 percent of customers who have bought a charger-less phone have decided the USB cable is all they need.

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Johnson & Johnson, P&G to Halt Use of Microbeads in Beauty Products

BEHAVIOR CHANGE - Johnson & Johnson has started to phase out the use of polyethylene microbeads in beauty products, and is working on an eco-friendly alternative, after activists from environmental group the 5 Gyres Institute found large amounts of the beads in the Great Lakes.Microbeads are used in beauty products as a means of scrubbing away dead skin. After being washed down the drain, the plastic beads are too small to be adequately captured by wastewater treatment and end up in rivers, lakes and the ocean.

What Metrics Are You Using to Measure the Success of Sustainability Initiatives?

NEW METRICS - Calling all innovators & implementers! This month, Sustainable Brands will relaunch an Issue in Focus editorial channel dedicated to showcasing the New Metrics of sustainable business success (#NewMetrics).With the help of our guest editors, corporate sustainability architect Bill Baue and Paul Herman of HIP Investor, the SB editorial team is seeking features, interviews, columns and case studies to publish throughout the year. This is a great opportunity to showcase the innovations you and your organization have pioneered — sustainable business metrics that strategically link to financial, ecological and social performance.

Sustainability Investing Grows Quickly, Though Measuring ROI Remains a Challenge

NEW METRICS - As a growing slice of a larger corporate push to develop more creative solutions to sustainability challenges, impact investing encourages financial actors to consider social and environmental issues when making investment decisions.These financial actors can range from first-generation entrepreneurs who have already integrated sustainability into their company DNA to foundations, family offices and institutions that invest in portfolios that align with their mission, as well as Fortune 500 companies.

Study: Setting Sustainability Goals Can Improve Financial and Environmental Performance

MARKETING AND COMMS - Companies that set tangible sustainability goals do a better job of improving both their financial and environmental performance, according to a new white paper by CH2M HILL, a global consulting, design, construction and operations firm.Sustainability Goals That Make an Impact focuses on the link between sustainability goal-setting, environmental and financial performance, and stakeholder recognition, making the case for setting more tangible goals.

Mondelez, Kellogg Among Food Brands Backing Campaign to Push 'Facts Up Front' Labeling

MARKETING AND COMMS - The ongoing battle over the increasing girth of American consumers is heating up — again.Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among consumers and getting federal regulators off their backs. The Facts Up Front initiative actually began in 2011, displaying stats such as calories, saturated fat, sodium and sugar content, but it was promoted lightly and had little effect on consumer sentiment.

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