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Investors Ask Fossil Fuel Companies to Assess Plans For Low-Carbon Future

MARKETING AND COMMS - A coalition of 70 global investors managing more than $3 trillion in collective assets on Thursday launched the first-ever coordinated effort to spur 45 of the world’s top oil and gas, coal and electric power companies to assess the financial risks that climate change poses to their business plans.The investors make up the Carbon Asset Risk (CAR) initiative, which is being coordinated by Ceres and the Carbon Tracker initiative, with support from the Global Investor Coalition on Climate Change.

Two More Hershey Plants Achieve Zero Waste to Landfill Status

WASTE NOT - The Hershey Company announced two more of its plants have achieved zero-waste-to-landfill (ZWL) status. The chocolate maker now has six U.S. plants that no longer dispose routine waste into landfills. With the addition of the Y&S Plant in Lancaster, Pa., and the Robinson Plant in Robinson, Ill., Hershey has exceeded its goal to convert five plants to ZWL by 2015 well ahead of schedule.“Converting plants to ZWL is challenging, but our plant employees have shown how deeply dedicated they are to environmental stewardship,” said Terence O’Day, SVP and Chief Supply Chain Officer at the Hershey Company. “They have worked extremely hard to reach this important milestone.”

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three

MARKETING AND COMMS - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.

The Climate Declaration Scores Limited Run on Broadway

MARKETING AND COMMS - The Climate Declaration, which to date has been signed by more than 700 companies and thousands of individuals, is now up in lights in Times Square.The Declaration, part of an ongoing campaign organized by Ceres and BICEP, calls on federal policymakers to seize the economic opportunity of addressing climate change. The campaign caught the attention of CBS, which offered to air a 15-second ad on their Jumbotron in Times Square, showcasing the Climate Declaration and its message that "tackling climate change is one of America's greatest economic opportunities (and it's simply the right thing to do)."

The Big Yearning Question

MARKETING AND COMMS - I believe futureproof brands are built on a foundation of two fundamentals: the brand’s reason for existence and the consumer’s yearning.These concepts may sound a bit esoteric, so allow me to explain.

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J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

MARKETING AND COMMS - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

ASU Global Institute of Sustainability launches Walton Sustainability Executive Scholarship Program with $100,000 fund

PRESS RELEASE - TEMPE, Ariz., November 23, 2013 – To encourage and reward candidates for the Executive Master’s for Sustainability Leadership program, the Global Institute of Sustainability at Arizona State University, the nation’s leader in sustainability education, will offer scholarships of up to $15,000 per student. This dedicated financial assistance was made possible due to a $100,000 fund established through the institute’s Rob and Melani Walton Sustainability Solutions Initiatives. The Executive Master’s for Sustainability Leadership program is designed for mid-career professionals working to advance sustainability initiatives. Recipients of the Walton Sustainability Executive Scholarships will be selected based on their leadership potential and previous achievements.

How Sweet: Chocolate Bars Can Now Be Wrapped in Paper Made from Cocoa Husk Waste

WASTE NOT - UK paper manufacturer James Cropper has developed another innovative recycling process that incorporates cocoa husk waste from chocolate production into unbleached cellulose fiber to produce a food-grade paper. The company says turning the otherwise wasted skins of many of the 3.5 million metric tons of cocoa beans produced each year into paper could be a significant breakthrough for the food and packaging industries.The paper is now in production and certified for use in the food supply chain, including as wrapping for chocolate bars.

New Waste Management Facility Turning Even More Landfill Gas Into Renewable Energy

WASTE NOT - Waste Management has announced it is building a facility that will create pipeline-ready natural gas from its Milam Landfill in Fairmont City, Ill. At a ceremony last week at the landfill, state, county and local officials joined the company to celebrate the groundbreaking.The processed renewable natural gas will be injected into the pipelines of utility provider Ameren Illinois for withdrawal at other locations, including some Waste Management facilities. Once there, it will be used to fuel truck fleets and other equipment that run on compressed natural gas (CNG). Waste Management is calling the plant the Renewable Natural Gas Facility and expects it to begin delivering gas to the pipelines in late summer 2014.

L'Oréal Announces Ambitious Sustainability Commitment for 2020

MARKETING AND COMMS - Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020.

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P&G’s New Plastic Mold Process Could Save $1 Billion Annually

CHEMISTRY, MATERIALS & PACKAGING - Procter & Gamble has developed a new process to mold plastic that it claims is thinner, cheaper and more environmentally friendly than the current industry standard and could save the company $1 billion a year by using less plastic and different raw materials.The company says it plans to use the material for its own products and its patent applications and may also sell it to other marketers from non-competitive package-goods players to automotive giants.

Yellow Leaf Hammocks: Enriching Lives East and West

PRODUCT, SERVICE & DESIGN INNOVATION - What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Northern Thailand, Demin ventured through a nearby jungle on a bike and literally stumbled across a small wooden shop selling artisanal hammocks by a local hunter-gatherer community, the Mlabri. Visiting with this rural community, he learned of their story and struggle for economic independence and immediately wanted to help. As Demin explains, ‘I literally sketched out a business plan on the back of the plane’s airsick bag.’

Meet Bond, David Bond: Marketing Director for Nature

BEHAVIOR CHANGE - This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their homes has reportedly decreased 90% in the past 30 years.PROJECT WILD THING - official trailer from Green Lions.

Disney Scores the Only 'A' on Cruise Industry Environmental Report Card

MARKETING AND COMMS - Cruise ships dumped more than a billion gallons of sewage in the ocean last year, much of it raw or poorly treated, according to federal data analyzed by Friends of the Earth, which is calling for stronger rules to protect oceans, coasts, sea life and people.

Liberty & Justice for All: How Africa Is Challenging Fast Fashion's 'Race to the Bottom'

PRODUCT, SERVICE & DESIGN INNOVATION - Chid Liberty was born in Liberia, his father the nation’s ambassador to Germany — where Chid grew up before his family was exiled and moved to Silicon Valley. After 28 years abroad, Chid returned to Liberia in 2009 inspired by the Nobel Peace Prize-winning Liberian Women’s Peace Movement and founded Liberty & Justice with social entrepreneur Adam Butlein.

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Greenpeace Linking Host of Household Brands to Destruction of Sumatran Tiger Habitat

SUPPLY CHAIN - Greenpeace International tonight launched a report calling out a host of consumer products companies — including Colgate Palmolive, Mondelez International (formerly Kraft), Nestlé Oil, Procter & Gamble, Reckitt Benckiser and a host of other companies — as guilty by association for rainforest destruction in Indonesia, a crucial habitat region for the endangered Sumatran tiger.A License to Kill: How Deforestation for Palm Oil Is Driving Sumatran Tigers Toward Extinction links the companies to Singapore-based Wilmar International, the world’s largest palm oil processor, which accounts for over one-third of the global palm oil processing market and has a distribution network covering over 50 countries.

Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013

MARKETING AND COMMS - Unilever, KT and Nestlé lead the Tomorrow’s Value Rating 2013 (TVR), which recognizes companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model.”Sprint, Vodafone, Iberdrola, E.ON, BMW, Ford and Deutsche Telekom rounded out the top 10. Two Tomorrows, the sustainability strategy consultancy that created the rating, says the average for the top 10 this year is 83 percent compared to 55 percent in 2010. While the average score across the companies rated has varied only slightly over recent years, in that time the highest scores have gotten higher. There also is a growing gap between sustainability leaders and laggards, the report says.

Tesco Reveals Food Waste Figures, Plus Action Steps on How to Tackle It in Store and at Home

WASTE NOT - Today, UK grocery retailer Tesco unveiled food waste figures for its operations and supply chain, alongside figures that show 68 percent of bagged salad in particular is wasted and that 35 percent of this waste occurs in the home.As a first step in reducing this waste, Tesco announced it will end multi-buys on large bags of salad and is developing mix-and-match promotions for smaller bags in a bid to help customers reduce the amount they are wasting at home.Bagged salad is just one of the 25 best-selling grocery products that Tesco has tracked from farm to fork to gain a detailed understanding of where food waste occurs. This is part of the grocer’s commitment to lead in tackling food waste and to work with suppliers and customers to address this.

LG Electronics Earns Marriott's 2013 Supplier Sustainability Award

SUPPLY CHAIN - Marriott International has awarded LG Electronics its 2013 Supplier Sustainability Award. The annual award recognizes the Marriott supplier that has made a significant impact on its guests and properties through innovative ideas toward helping Marriott meet its sustainability goals.Through improving television product development, manufacturing and usage, Marriott says LG supports the hotel chain’s sustainability objectives in 20 countries across a number of areas — including energy efficiency, reducing greenhouse gas emissions and waste, and using more sustainable materials to reduce the impact on the environment.

World Bank Says Businesses Must Collaborate to Help Save Oceans

COLLABORATION - Businesses must work with government and the scientific community to help counter damage to the world’s oceans, according to a panel established by the World Bank to advise the Global Partnership for Oceans (GPO).The Blue Ribbon Panel consists of 21 global experts from 16 countries and includes high-level players ranging from CEOs of some of the largest seafood companies in the world — such as Thai Union Frozen Products, Bumble Bee Foods and High Liner Foods — to government officials and prominent marine conservationists. Without taking action to turn around the declining health of the ocean, the panel warns the consequences for economies, communities and ecosystems will be irreversible.

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