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Tesla CEO's Plans for ‘Hyperloop’ Transport System Coming in August

PRODUCT, SERVICE & DESIGN INNOVATION - Billionaire chairman and CEO of Tesla Motors and SpaceX visionary Elon Musk says he will release designs next month for a system capable of rapidly transporting people from Los Angeles to San Francisco via a tube in under 30 minutes.In several recent Twitter posts, the real-life Tony Stark has stated he will be “happy to work with the right partners” on the project, called Hyperloop, as long as they share his vision of developing the technology “fast and without wasting money.”Musk says he is welcoming “critical feedback” on the system and will publish his plans by August 12 as open source.

Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular

BEHAVIOR CHANGE - As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It

UK Paper Company Might Just Rid the World of Paper Cup Waste

WASTE NOT - UK paper company James Cropper has developed technology that enables the recycling of disposable coffee cups into high-quality paper products. Last week, the company opened a £5m reclaimed fibre plant using this technology at its production mill in Kendal, Cumbria, which was inaugurated by the Queen and the Princess Royal, Kate Middleton.In the UK alone, an estimated 2.5 billion paper cups go to landfill. Until now, the plastic content of cups has made them unsuitable for use in papermaking — disposable cups are made of up to 95% high-strength paper with a 5% thin coating of polyethylene; James Cropper's recycling technology separates out the plastic, leaving paper pulp that can be used to make paper.

Ford Becomes First Automaker to Join Greenhouse Gas Reporting Program in India

MARKETING AND COMMS - Ford Motor Company announced today it is taking another major step toward helping stabilize carbon dioxide emissions globally, becoming the first automaker to join a voluntary greenhouse gas (GHG) reporting program recently established in India. The company already participates in similar programs in the United States, China, Canada, Mexico, Brazil and Argentina.

Delaware Combines Power of Business and Social Good With New Benefit Corporation Legislation

MARKETING AND COMMS - As The New Metrics of Sustainable Business Conference draws closer, we will be building up the conversation around industry developments to explore future investments in sustainability. One of the latest developments is the enactment of benefit corporation legislation in Delaware on July 17th. Benefit corporation legislation seeks to protect for-profit companies that want to do well and do good at the same time, by allowing them the freedom to pursue higher corporate purposes, aside from maximizing profits.While DE is the 18th state to sign benefit corporation legislation into law, it is undoubtedly one of the most important states to do so.

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How Forward-Thinking Brands Are Disrupting and Delighting Through Innovation

PRODUCT, SERVICE & DESIGN INNOVATION - Calling all innovators and implementers! Sustainable Brands and BBMG have launched a new Issues in Focus editorial channel examining the most creative, inspiring and disruptive cases of brand innovation.Guest editor Carola Beeney — joined by BBMG founders Raphael Bemporad and Mitch Baranowski and the SB editorial team — is curating a broad selection of articles to help illuminate this emerging paradigm, for publication throughout the year.

Stop Talking About Sustainability, Start Sharing What Works

COLLABORATION - What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process) and subsequent MAKING design app only to give them away for others to use?

How to Assess Credibility in a Sea of Ecolabels

MARKETING AND COMMS - More and more products on supermarket shelves bear sustainability claims, promising everything from biodegradable household cleaners to bird-friendly coffee. But with over 400 ecolabels on the market (according to the Ecolabel Index) it can be difficult for any company, consumer or government to know which to trust, given the array of promises and limited evidence of benefits.

Tom's of Maine Experimenting with Potato Starch Packaging

CHEMISTRY, MATERIALS & PACKAGING - This post first appeared on Earth911.com on July 10, 2013.Already topping lists of the nation’s most sustainable companies, Tom’s of Maine is looking to reduce end-of-life waste from its products even more by experimenting with biodegradable packaging made from potato starch.

Marriott International Reaches Key Milestone in Greening Its Global Supply Chain

SUPPLY CHAIN - MindClick Global, a leader in supply chain sustainability performance and sourcing solutions, announced Thursday that Marriott International is ahead of its sustainable sourcing goals for 2013. In 2012, Marriott committed to spend 75 percent of its 2013 furniture, fixtures and equipment (FF&E) budget with suppliers who are part of the MindClick Hospitality Index for Sustainable Sourcing (HSP Index). As of June 15, 2013, Marriott has reached 60 percent of its goal.

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Ecodesk Launches Monitor to Help Businesses Track Conflict Mineral Use

SUPPLY CHAIN - Global supply chain sustainability site Ecodesk has launched a monitoring tool for businesses to track conflict mineral use in supply chains.The company says the aim of the monitor is to help businesses track the materials using a standard EICC declaration form and the Ecodesk digital supply chain dashboard.As each supplier completes a declaration on their Ecodesk sustainability profile, data is automatically connected to a customer dashboard, which enables businesses to analyze in one simple view, conflict mineral use by geography, industry and by individual smelters.

How Your Leftovers Can Destroy the World – or Save It

WASTE NOT - Food waste is probably the least sexy of all sustainability subjects. After all, it has to do with what we eat — after we’ve already eaten it. As long as we scarf down grass-fed beef, sustainable seafood and organic fruits and vegetables, we are good to go, right?

Most Electronics Retailers Getting Failing Grade on Recycling Programs

WASTE NOT - Only three electronics retailers are making a serious effort to help consumers responsibly recycle their old electronic products, according to a new report card released Wednesday by the Electronics TakeBack Coalition (ETB). The Coalition is calling on the other retailers to step up and do their part to make it as easy to recycle as it is to buy electronics from them.Staples, Best Buy and Office Depot earned high marks on the report card, which graded the top 16 consumer electronics retailers’ recycling programs in the U.S. But more than half of the retailers flunked.

M&S Uses the Power of Co-Design to Drive Behaviour Change

BEHAVIOR CHANGE - Marks and Spencer (M&S) recently piloted training toolkits for its supplier factories in the UK and Sri Lanka, as part of its Plan A commitment to being a Fair Partner. These toolkits were a result of a collaborative design process between M&S and its factories, led by A Very Good Company (AVGC). The process of co-creation has helped to engage suppliers with M&S’s sustainability agenda, leading to the creation of a product that connects with the needs of M&S, its factory managers and their employees. This collaborative approach to creating behaviour change within a factory environment has transferable learning for brands as they seek to engage consumers with new, more sustainable propositions.

Key Global Stakeholders Express Support for REDD+ Protocol in California's Climate Policy

MARKETING AND COMMS - As the California Air Resources Board prepares to consider moving forward on international initiatives to Reduce Emissions from Deforestation & Forest Degradation (REDD+) within the state's climate policy, a large consortium of key stakeholders — from multinational corporations to global NGOs and indigenous community leaders — have rallied in support of REDD+.

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Inditex Re-Affirms Its Commitment to Sustainability, Health & Safety

MARKETING AND COMMS - Spanish multinational clothing company Inditex says that in 2012 it conducted nearly 1.5 million tests on its clothing worldwide to ensure health and safety standards, as well as carrying out more than 3,500 audits on suppliers under its Code of Conduct.Inditex chairman Pablo Isla made the announcements this week at the company’s Annual General Meeting at its headquarters in Arteixo, La Coruña, Spain.

"With Great Power ...": How to Give Consumers Formal Responsibility for Addressing Sustainability

MARKETING AND COMMS - The Internet and by extension social media have made it possible for consumers to obtain information easily and to voice their opinions about products, companies, and people. Consumers also have the power to speak directly to product and service providers in a way that was previously unheard of. It was Voltaire that said, “With great power comes great responsibility” — with that power what is the consumer’s great responsibility?

Sustainable People, Part I: The Excellence Trap

ORGANIZATIONAL CHANGE - The triple bottom line that inspires us is about planet, people and profits. Most of the time, we find ourselves talking about planet and profit, and all their complexities. When we talk about people it is usually about either 1. making sure they have a sustainable planet to enjoy, or 2. working to awaken a concern for planetary sustainability.But what about sustainable people? What about people who are themselves sustainable? What about people who can flourish when challenged, keep delivering over time, bring their best, stay inspired, live and work from integrity, and not burn out? And what about building and sustaining organizations populated by those kind of people?

Study Shows Farmers Working with Rainforest Alliance and Nespresso Earn 87% More

SUPPLY CHAIN - A recent independent study by the Colombian organization CRECE, which assessed the social, environmental and economic impacts among 1,000 farmers has found that farmers in the Nespresso AAA Sustainable Quality Program have a net income 87.4 percent higher than those not involved with the program.The AAA program, which was co-developed over the last ten years by the Rainforest Alliance and Nespresso, encourages farmers to adopt best practices such as protecting water sources and preventing soil erosion from their land.

Unilever, Molson Coors, Co-operative Top Sustainability Champion Awards

MARKETING AND COMMS - The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability initiatives.

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