Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

Latest News

UN Negotiators Agree to Tackle Deforestation with Funding for REDD

COLLABORATION - UN negotiators last week agreed to rules on financing forest projects in developing nations, paving the way for multibillion-dollar investments from governments, funding agencies and private firms in schemes to halt deforestation, according to Reuters.

Effective Sustainability Strategies Case Study #2: Soma Water

MARKETING AND COMMS - In the first post of our multi-part series on proven sustainability strategies, we saw how Pret a Manger applied the “style & substance” sustainability strategy to create a £450 million a year sandwich business. In this post, we are excited to profile Soma, a company sending ripples through the water filtration industry by placing sustainability at the heart of its offering.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 1)

NEW METRICS - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

Beef Sector Collaborates on New Principles for Sustainable Beef Farming

COLLABORATION - The Sustainable Agriculture Initiative (SAI) Platform, a group helping food and drink companies to achieve sustainable production and sourcing of agricultural raw materials whose members include McDonald's Europe and Unilever, has announced the development of its Principles for Sustainable Beef Farming, what it is calling the most complete guidelines developed for beef production to date.

National Geographic, REVERB and Musicians help deliver clean water to 10,000

PRESS RELEASE - Early buyers keep innovative Help Build® carbon offset projects on track to reach goal of 20,000 lives changed by the end of 2014 BURLINGTON, VT – November 25, 2013 – Through NativeEnergy’s Clean Water Campaign, National Geographic Expeditions, REVERB, and artists that work with REVERB have provided essential upfront funding for the installation of Hydraid® biosand filters in households lacking access to clean water. The Clean Water Campaign, using NativeEnergy’s Help Build™ project model, installs water filters in Kenya, Ghana, and Honduras with communities in Ethiopia and India under review for subsequent projects.

Study: 90 Companies Responsible for Two-Thirds of GHG Emissions

MARKETING AND COMMS - Only 90 companies, including Shell, ExxonMobil, ChevronTexaco and BP, are responsible for causing nearly two-thirds of all man-made global emissions since the start of the Industrial Revolution, according to research by the Climate Accountability Institute.The research, titled Tracing anthropogenic carbon dioxide and methane emissions to fossil fuel and cement producers, 1854-2010, found the top emitters include 50 investor-owned companies, 31 state-owned companies, and nine government-run industries in the former Soviet Union, China and other countries. Some 83 of the 90 are coal, oil and gas producers and the remaining seven are cement manufacturers.

Nestlé Hoping to Alleviate Europe's Economic Crisis Through Youth Employment Initiative

ORGANIZATIONAL CHANGE - Nestlé has announced a commitment to create 20,000 positions for young people across Europe over the next three years.The Nestlé needs YOUth Initiative will offer jobs to 10,000 people under the age of 30 and create 10,000 apprentice positions and traineeships by 2016."Today, one in four young people in Europe does not have a job," said Laurent Freixe, Nestlé Executive Vice-President and Zone Director for Europe, speaking at the Nestlé needs YOUth launch event in Athens, Greece, where more than half of those under the age of 25 are unemployed.

Beyond the Manifesto: Holstee's Mike Radparvar on the Company's Reframe

PRODUCT, SERVICE & DESIGN INNOVATION - Holstee’s mission has always been to encourage more mindful living, whether that meant enabling consumers to proclaim their principles boldly on a graphic poster or to purchase with a purpose. Originally finding its niche in apparel and then in poster design, Holstee has again pivoted, this time landing in fine art with the launch of the Reclaimed Frame project — a subscription service that sends subscribers new prints every month to be rotated in and out of a frame made of wood from Detroit’s 78,000 abandoned structures.

What Do People Really Want?

MARKETING AND COMMS - What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week.

Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012

MARKETING AND COMMS - Extreme weather events cost the United States $100 billion in 2012, most of which went towards federal crop, flood, wildfire and disaster relief, according to a new report by Ceres called Inaction on Climate Change: The Cost to Taxpayers.

Heat Generated by London Underground Trains Will Now Heat Homes Instead of Commuters

WASTE NOT - In the spirit of the just-wrapped SB London conference, the city has announced just the kind of ingenious, waste-to-resource solution that we love: Excess heat generated by London Underground trains will now be captured and used to help warm homes and cut energy bills in the Islington district.The project — the first of its kind in Europe — is a partnership between Islington Council, London Mayor Boris Johnson, UK Power Networks and Transport for London.As anyone who has ever ridden it knows, the Tube generates large amounts of heat; its capture and utilization through a nearby vent off the Northern Line will not only warm local homes, it could very well make the ride more comfortable for the millions of daily commuters.

Sierra Nevada Brewing Achieves 99.8% Waste Diversion

WASTE NOT - Sierra Nevada Brewing Co. is the first to receive the US Zero Waste Business Council’s platinum certification — the highest possible rating — for successfully diverting 99.8 percent of its waste.The company says its waste-management efforts also saved some $5,398,470 in avoided disposal costs and $903,308 in 2012 revenue, which we believe is called "proving the business case." By diverting 51,414 tons from landfill and incineration, Sierra Nevada avoided 11,812 tons of carbon dioxide, according to USZWBC.USZWBC audited the Zero Waste diversion processes at Sierra Nevada in Chico, Calif. and found that the facility is successfully reducing, reusing, recycling and composting at an unprecedented rate.

8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics

COLLABORATION - Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bioplastics industry.The Bioplastic Feedstock Alliance (BFA) will focus on guiding the responsible selection and harvesting of feedstocks — such as sugar cane, corn, bulrush and switchgrass — used to make plastics from agricultural materials.

Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably

MARKETING AND COMMS - In honor of Universal Children’s Day (November 20), Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of pop star and new mom Fergie, Unilever aims to inspire people to help create a brighter future by making donations to help two million children.

Bureo Poised to Make Waves of Change in the Skateboard Industry

WASTE NOT - For Ben Kneppers and David Stover, the dream was always sun, sand and a great day of skateboarding and surfing. But their passion for sustainability and the environment made them keenly aware of plastic pollution in the oceans — when the two took on beach cleanups as a hobby, all it took was a brief epiphany that this plastic could be put to use, and Bureo Skateboards was born.

Back to the Roots, Revolution Foods Team Up to 'Grow Food, Give Food' to U.S. Schools

PRODUCT, SERVICE & DESIGN INNOVATION - Oakland, Calif., start-up Back to the Roots (BTTR), which has made a name for itself with its DIY mushroom kits and new “AquaFarm” home aquaponics system, has taken another step in fulfilling its commitment to “making food personal again.” Through a new joint campaign with healthy school-lunch provider Revolution Foods, the two like-minded organizations are furthering both of their missions to educate and inspire children about healthy food.

Sustainable Minds' New Tool Adds Approachability to Product Life Cycle Transparency

MARKETING AND COMMS - In response to market demand and the release of LEED v4, LCA software pioneer Sustainable Minds has launched an innovative new way for manufacturers to transparently report the environmental performance of their products. SM Transparency ReportsTM is a new alternative to environmental product declarations (EPD) — with equivalent credibility and superior distillation of technical information for end users. NSF International, industry leader in product certification, is providing the LCA verification and report certification.

Peruvian Stevia Farm Becomes World's First to Achieve Rainforest Alliance Certification

SUPPLY CHAIN - The Stevia One Perú SAC farm in northern Peru has earned Rainforest Alliance certification, becoming the world’s first stevia farm to earn the distinction, according to an announcement today by Rainforest Alliance. The farm met the rigorous standards of the Sustainable Agriculture Network (SAN), conserving natural resources, protecting wildlife and ensuring the well-being of farm families to earn the certification, which marks an important milestone in increasing the sustainability of the industry.

New Report Reveals Global Trends, 'Perspectives' on CR Reporting

MARKETING AND COMMS -, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has developed and where it might be headed.

Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough

BEHAVIOR CHANGE - Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday the addition of a “Green Source Rider” that will offer its large customers an opportunity to purchase renewable energy, apparently in response to requests from some of said large customers.

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