Join us at Our Global Flagship Event in Long Beach, California. June 1–4, 2020.

Latest News

Advertisement
Total Energy Resource Productivity: Math Not Myth

NEW METRICS - Open the news in the US and you hear two conflicting messages: “We are on our way to becoming energy independent using fossil fuel” and “The biggest challenge we face is getting off fossil fuel.” The inconvenient truth is that we don’t know how to quantify our dependence on fossil fuel nor do we have a metric for Energy Productivity and Environmental Performance.

The Ultimate Interview Question: Social Responsibility in the Hiring Process

ORGANIZATIONAL CHANGE - The hiring process can be a grueling one — weeding through all those prospects can be a bit like looking for a needle in a haystack. It can be frustrating, and it also presents a lot of opportunity for self-doubt.

Google Reduces Carbon Footprint By 9%

MARKETING AND COMMS - Google has announced it emitted 1.5 million metric tons of carbon dioxide in 2012, a 9 percent decrease from the year before, according to the company’s latest carbon footprint data.The search giant says it used new reporting guidance from the Carbon Disclosure Project to buy carbon offsets to reduce its 2012 footprint to zero. Google also claims it has been carbon neutral for six years running.

Sustainability Ideas Must Be 'Made to Stick'

MARKETING AND COMMS - Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it suggests a failure to deliver on the wealth of opportunities being promised.

Arizona State University Announces New Executive Master's for Sustainability Leadership

PRESS RELEASE - Nation’s leader in sustainability education to provide program on organizational leadership skills through the lens of sustainabilityTEMPE, Ariz., August 15, 2013 – Recognizing a gap in sustainability leadership education and development, Arizona State University, the nation’s leader in sustainability education, is launching a new executive master’s program focusing on organizational leadership. This new program will equip professionals with the skills to effectively integrate sustainability throughout all facets of their organizations.

Advertisement
From Invisible to Impact: Value in the Personal Data Economy

NEW METRICS - There’s been a lot of talk about the power of Big Data in our modern digital economy. But tech experts will be the first to tell you “Big Data” is a marketing term, not a magic bullet. While it’s important to know how to best aggregate and make sense of the massive amounts of information available about your customers, there’s a more critical point you need to address right away about the nature of people’s data:It’s going to disappear.

Back to the Start with Back to the Roots

PRODUCT, SERVICE & DESIGN INNOVATION - In their last semester at UC Berkeley, Alejandro Velez and Nikhil Arora were inspired by a class lecture about the possibilities of growing mushrooms using entirely recycled coffee grounds. The perfect representation of turning waste into wages, after various experimentations the pair founded Back to the Roots in 2009. We caught up with Nikhil to learn more about the company’s business model and its newest offering, a tabletop aquaponic farm.

The Rise of the Scratch Card Brand

MARKETING AND COMMS - We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the factory and boardroom walls in glass — a rude employee or a river foaming with effluent can be captured on a phone camera instantly, be on YouTube in seconds and viewed by millions shortly after. Potential health and safety violations tolerated by out-of-sight factory workers are no longer out of mind to the consumer activist buying the brand promise four thousand miles away.

Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry

MARKETING AND COMMS - Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she eventually sold her company to Clorox for $913 million in 2007. That acquisition has been one within a recent trend of large food and consumer packaged goods companies buying smaller ones for more “natural” or healthful products: Colgate-Palmolive owns Tom’s of Maine; Coca-Cola snapped up Honest Tea; Kraft has long owned Boca Burgers.

Democratic Approach to Business Governance Key to Long-Term Innovation

BEHAVIOR CHANGE - The Foundation for Enterprise Development (FED) has published a paper that explores the roots of representative structures and argues that a democratic approach to business governance is crucial to long term innovation.Sustained Innovation through Shared Capitalism and Democratic Governance evaluates the role of research, innovation, organizational structures and associated issues in addressing the long-term focus required for development—both material and human.

Advertisement
Diageo Reducing Material Use to Achieve Zero Waste by 2015

WASTE NOT - Global beverage company Diageo says it is working towards zero waste to landfill targets at all of its sites by 2015, but is looking to make its waste management activities a higher priority via a five-pronged approach.The company's latest sustainability and responsibility report says it has reduced waste to landfill by 53.4 percent this year, contributing to an overall reduction of 77.9 percent against a 2007 baseline. This means that 81,099 tons of manufacturing waste is now being reused or recycled.

Webinar: Making the Business Case for Sustainability

PRESS RELEASE - KNOXVILLE, Tenn., August 13, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its next webinar will focus on sustainability as both an offensive and defensive business strategy. “Our Eco Pulse™ 2013 survey found that 48 percent of Americans say a company’s environmental reputation is important to their purchase decisions,” said Suzanne Shelton, CEO and founder of Shelton Group. “To that end, telling your company’s corporate sustainability story has both risks and benefits, and without understanding those fully, you might not be able to make the right decisions about allocating your resources.”

Weyerhaeuser Certifies Nearly 20 Million Acres to Sustainable Forestry Initiative Standard

MARKETING AND COMMS - The Weyerhaeuser Company has acquired Longview Timber’s approximately 645,000 acres of forestland in Washington state and Oregon, meaning it now owns or manages nearly 20.5 million acres of forestland in the U.S. and Canada, making the company one of the world’s largest private sustainable forestry operations.Weyerhaeuser says it is dedicated to industry leadership in forest stewardship and sustainability and will continue to live up to its principles as it brings the Longview Timber operations into its portfolio. All of Weyerhaeuser’s North American forests are certified to the Sustainable Forestry Initiative standard, which ensures that its forest management practices meet a broad spectrum of social, economic and environmental requirements.

LG Electronics, Nokia Tackle Illegal Tin Mining in Indonesia

SUPPLY CHAIN - LG Electronics, Nokia, Sony, Blackberry and Motorola have released statements reaffirming their commitments to tackling illegal tin mining in Indonesia.The move came after British environmental NGO Friends of the Earth released information from an investigation into the devastation caused by mining for tin on Bangka. According to the charity, tin is used as solder in all phones and electronic gadgets, and around a third of the world's mined tin comes from Bangka and neighboring island Belitung.The Friends of the Earth investigation in Bangka found:· Dangerous and unregulated tin mining

New Global Brewers Survey Shows Industry Making Notable Reductions in Water, Energy Use

WASTE NOT - The Worldwide Brewery Industry Water and Energy Benchmarking Survey, which is carried out by Campden BRI and KWA on behalf of the Dutch Brewers Association every four years, reveals that breweries have reduced their energy usage by over 9% and water usage by over 17% over the last four years, according to Campden BRI.The survey shows that between 2008 and 2012 average water use has been reduced dramatically by over 17% from 5.2 hectolitres (hl) of water per hl of beer to 4.3. Average energy use fell by over 9% in the same period from 229 Megajoules (MJ) per hl of beer to 207 MJ/hl. Even the top 10% most water- and energy-efficient breweries achieved a further 9% reduction in both energy and water usage between 2008 and 2012.

Advertisement
Crayola's Colorcycle Program Turning Used Markers Into Clean Energy

WASTE NOT - JBI, Inc., a clean energy company that recycles waste plastic into liquid fuels, has announced it is partnering with Crayola on its "Colorcycle" program, which converts markers into clean energy.The program will be conducted throughout the United States in participating K-12 schools and encourages students to responsibly dispose of used Crayola markers through an in-school collection process. Markers will be sent to JBI, where they will be used as feedstock to produce diesel and other liquid fuels using JBI's Plastic2Oil® ("P2O") process.

Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season

MARKETING AND COMMS - Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and water-related risks, according to Ceres.

50% of Global Consumers Willing to Pay More for Socially Responsible Products

BEHAVIOR CHANGE - Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility polled more than 29,000 Internet respondents in 58 countries. The percentage of consumers willing to pay more increased among both males and females and across all age groups, with respondents under age 30 most likely to say they would spend more for goods and services from companies that give back. Among consumers ages 40-44, 50 percent agree they would pay more, up from 38 percent two years ago.

Irish Marine Pilot Project Upcycles Abandoned Fishing Nets

WASTE NOT - A pilot project to manufacture commercially viable products from recycled polyethylene fishing nets has been completed successfully in a collaboration between Bord Iascaigh Mhara (BIM - the Irish Sea Fisheries Board) and Liverpool-based plastics recycler Centriforce Products, according to Centriforce’s website.

One World Futbol, Sseko Designs Win 2013 Innovation Awards

MARKETING AND COMMS - Social Venture Network (SVN) has announced that One World Futbol, Sseko Designs, Fenugreen, Sustainable Health Enterprises and MASS Design Group have won its 2013 Innovation Awards, which recognizes companies that have a significant impact in reducing waste, promoting health and supporting education and employment in the developing world.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.