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BBMG and Sustainable Brands Announce Strategic Content Partnership

PRESS RELEASE - SAN FRANCISCO—May 30, 2013—Sustainable Brands® and BBMG today announced a strategic content partnership to be featured on SustainableBrands.com starting in June.

The Power of Brands to Change the World, Part Three

MARKETING AND COMMS - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

ExxonMobil Shareholders Express Concerns About Fracking

MARKETING AND COMMS - ExxonMobil, the nation’s largest natural gas producer, may finally start listening to their shareholders about hydraulic fracturing, commonly known as “fracking.” Many of the concerns people have surrounding the natural gas extraction process include the fact that toxic chemical leaks, spills and explosions could harm the health and safety of communities and the environment, and that it could lead to the contamination of drinking water for communities near and far.

Suzanne Shelton to Discuss Sustainability Storytelling at Sustainable Brands with Grainger and Kohler

PRESS RELEASE - KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Suzanne Shelton will be presenting at Sustainable Brands for the third year in a row. At this year’s conference, held June 3-6 in San Diego, she’ll lead a session called Storytelling for Organizational Engagement: Selling Sustainability Internally. Shelton will present alongside Jeff Rehm, Corporate Sustainability Manager with Grainger, the world’s largest maintenance, repair and operations (MRO) company and Rob Zimmerman, Manager--Engineering, Water Conservation, and Sustainability at Kohler, the global leader in kitchen and bath products. The session will be held Thursday, June 6 at 2 PM.

Lee Ann Head to Present The Power of Purpose

PRESS RELEASE - KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Lee Ann Head, Vice President of Research at Shelton Group, will present parts of the firm’s latest Eco Pulse findings at the Sustainable Brands conference, held June 3-6 in San Diego. Titled, The Power of Purpose, Head will discuss Shelton’s findings, while tying them to how companies can better connect with the green consumer.

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Investors Continue to Express Support for Conflict Minerals Disclosure Rule

MARKETING AND COMMS - Investors representing more than $450 billion of the world’s assets released a statement today expressing their support for the "Conflict Minerals" final rule, Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act, according to the Responsible Sourcing Network (RSN). The statement comes exactly a year before companies will have to send the U.S.

Former EPA Chief Lisa Jackson To Lead Apple’s Environmental Efforts

LEADERSHIP - Apple CEO Tim Cook announced at the D: All Things Digital conference this weekthat he has hired former Environmental Protection Agency (EPA) Chief Lisa Jackson to head up the technology company’s environmental activities.

Squaw Valley, Mammoth Join 100 Ski Areas To Sign Climate Declaration

LEADERSHIP - In response to the growing effects of climate change on winter recreation, some 108 ski areas from around the United States have joined with 40 other businesses in signing the Climate Declaration, which calls upon federal policymakers to take advantage of the economic opportunities of addressing climate change.

LaborVoices Using Worker Feedback To Paint More Accurate Pictures of Supplier Practices

SUPPLY CHAIN - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet LaborVoices.As an AAAS Science Policy Fellow for the U.S State Department’s Office of International Labor and Corporate Social Responsibility office, Dr. Kohl Gill was inspired to found LaborVoices while on a trade and labor delegation to Sri Lanka and Bangladesh.

Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard

MARKETING AND COMMS - Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies.

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Wilsonart Receives ISO 14001 and OHSAS 18001 Certification

PRESS RELEASE - Environment, Safety and Health Managements Systems Recognized TEMPLE, Texas (May 29, 2013) – The United States manufacturing plants of Texas-based Wilsonart, an innovator in designing beautiful, hard-working surfaces, have been certified to ISO 14001 and to OHSAS 18001 in recognition of exceptional focus on environmental and health and safety management systems.

Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

MARKETING AND COMMS - Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks

MARKETING AND COMMS - U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, products and global supply chains.

Blue Box Cleaning Up Equipment, Bottom Lines for the Industrial Sector

CHEMISTRY, MATERIALS & PACKAGING - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals presented by Target on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Blue Box.Blue Box is positioning itself as an innovative method of cleaning industrial equipment with very little chemicals, at very low cost.

Sustainable Travel Leadership Network Releases Tool To Help Destinations Assess, Improve Sustainability

MARKETING AND COMMS - Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on investments in destination development.

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PulpWorks Set To Revolutionize Blister Packaging, Rid the World of PVC

CHEMISTRY, MATERIALS & PACKAGING - PulpWorks, based in San Rafael, CA, designs and manufactures sustainable packaging, molded from 100% post-consumer waste paper, for the consumer packaged goods (CPG) industry. The company has created a compostable and biodegradable alternative to toxic and harmful plastic (PVC) blister packaging.

Sustainable Brands Expands Corporate Member Group with Addition of Disney, Del Monte, SAP, Mattel, L’Oréal, BASF as Newest Members

PRESS RELEASE - SAN FRANCISCO – Sustainable Brands® announces the addition of six new members to its Corporate Member Group. Disney, Del Monte, SAP, Mattel, L’Oréal and BASF join over two dozen companies already committed to leveraging their unique role in business and society by aligning multiple stakeholders along a path towards a sustainable future.

Report: Companies Increasingly Viewing Sustainability Reporting as Core Business Practice

BEHAVIOR CHANGE - Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations include transparency, risk management and stakeholder pressure, the report says.Value of Sustainability Reporting offers insights on the benefits of sustainability reporting, assuring sustainability reports and the risks of not reporting. The study claims there is strong evidence that transparency offers a number of financial and social advantages that make sustainability reporting more than worth its costs.

The Two Deficits, Part Three: The Root of the Conflict

MARKETING AND COMMS - This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:

BMW i Poised to Redefine Sustainable Mobility

PRODUCT, SERVICE & DESIGN INNOVATION - The BMW brand arguably defines automobile performance, engineering and technology.

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