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Coca-Cola, Britvic Sign on to Soft Drink Sustainability Roadmap

SUPPLY CHAIN - Coca-Cola and Britvic, along with half of the United Kingdom’s foremost soft drink producers and suppliers, have joined the Soft Drinks Sustainability Roadmap, a supply chain study designed to reduce the environmental footprint of soft drink products.The roadmap claims to be the first to outline the £1.3 billion (nearly $2 billion) UK soft drinks sector’s effect on the environment and offer recommendations on how the impact can be reduced. The report offers infographics that summarize this information across the entire soft drinks supply chain, from raw material production to end of life.

GM, Honda to Collaborate on Next-Gen Fuel Cell Technologies

COLLABORATION - General Motors and Honda have announced a partnership to share expertise, economies of scale and common sourcing strategies to co-develop next-generation fuel cell system and hydrogen storage technologies by 2020.The automotive companies plan to work together with stakeholders to further advance refueling infrastructure, which they claim is critical for the long-term viability and consumer acceptance of fuel cell vehicles.“This collaboration builds upon Honda and GM’s strengths as leaders in hydrogen fuel cell technology,” said Dan Akerson, GM chairman and CEO. “We are convinced this is the best way to develop this important technology, which has the potential to help reduce the dependence on petroleum and establish sustainable mobility.”

Are Your Products “Eco-Unique?” The Search for Sustainable and Recycled Content Products

PRESS RELEASE - From cars to floors, or even handbags, the rubber in tires can have a second life in a variety of ways. It’s true. The tires you have on your vehicle right now could possibly be used in the future for things like mulch, backpacks, belts, wallets and all kinds of other consumer goods. Products made from sustainable and recycled content are becoming increasingly more important to eco-conscious consumers and businesses alike. Did you ever think the denim you are wearing this instant could possibly be reused as insulation in the walls of your home or office? It’s true. Want another example? Okay, sure. Think about the farm down the street.

Celebrating the Emergence of a New Generation of Business Innovators

PRODUCT, SERVICE & DESIGN INNOVATION - When you look at the environmental and social challenges we face, it's often tough to stay optimistic. The worst predictions of climate science are coming true. Resource scarcity — especially water — is a major threat to business and the economy. Worker conditions around the world, like those that led to the unfathomable recent tragedies in Bangladesh, can seem like intractable problems. And the political system that we need to tackle big issues is mostly broken.

Behaviour Change: Collaboration and Strong, Independent Leadership Required

BEHAVIOR CHANGE - Consumer behaviour change is the challenge of our time. An effective response will require increased capacity and capability across the sector: more skills, different skills and more people with those skills. If we are to achieve this, we need cross-sector collaboration with strong, independent leadership.

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Oshenite®: The Marine Mineral That Could Revolutionize Plastic Packaging

CHEMISTRY, MATERIALS & PACKAGING - Oshenite®, a bioplastic additive produced from a renewable marine mineral called oolitic aragonite, allows environmentally conscience brand owners and manufacturers to produce or use plastic packaging with reduced amounts of fossil fuel-based resins. Produced by U.S. Aragonite, Oshenite can replace these resins in a wide range of flexible and rigid applications and offers environmental and economic benefits — both without sacrificing performance or contaminating recycling streams.

I Can’t Give The Best Unless I Got Room To Move

PRESS RELEASE - Recently someone in our office purchased a home cordless phone system which came in the box shown here. It appears simple enough as it has pictures showing the product, the features and all the information a consumer would want to know prior to purchasing. It contains 5 handsets and a base station – the normal complete setup you would expect in today’s marketplace. Now if you look at the second image you will see something interesting. We placed the inner package that contained everything you would get in this purchase in front of the overall package. There is a noticeable difference in size.

New Novozymes Technology Boosts Biofuels Productivity

CHEMISTRY, MATERIALS & PACKAGING - Whether one believes corn-based ethanol is a viable long-term solution for the United States’ energy portfolio or not, the reality is that 280 plants across the country will continue to produce biofuels. And with the constant argument over the rise of cultivating farmland for fuel versus food, it is incumbent upon growers and biofuel producers to use this valuable crop as efficiently as possible.

KPMG Says Investing in Working Conditions in China Good For Business

SUPPLY CHAIN - Manufacturers that invest in working conditions can improve their profit margins and increase their competitive advantage, according to recent research by KPMG.Business Case Analysis for Responsible Electronics Manufacturing was commissioned as part of the IDH Electronics program, which focuses on establishing worker-management dialogue as a means to improving working conditions and facilitating operational efficiency.

Dell Reconnect Provides Five Excellent Reasons to Recycle Your E-Waste

WASTE NOT - What happens to your used technology when you upgrade? Like most, you may store it away in a closet where it collects dust. Instead, why not recycle it?Dell Reconnect, a partnership between Dell and Goodwill Industries International, takes used computer equipment of any brand, working or not, and puts it back to good use or recycles it responsibly for free (find a location near you).

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Five Reasons Every Business Should Care About the New Metrics of Sustainable Business

NEW METRICS - Every now and then, as I discuss various products Sustainable Brands has to offer to our growing community of brands and solution providers, I mention our New Metrics of Sustainable Business conference and I detect either a blank stare or a confused nod. When I pause to find out why, I typically get a response gravitating around these questions: “What exactly are these New Metrics you speak of? How do they affect my company, and why should I care?”Simply put, New Metrics (#NewMetrics) is an umbrella term for the latest and most successful ways businesses are creating and capturing entirely new forms of value, or quantifying previously ignored economic, social and environmental impacts and opportunities.

Woody Harrelson Continues to Chip Away at Deforestation with New Straw-Based Paper

SUPPLY CHAIN - True to his name, Oscar-nominated actor Woody Harrelson, best known for his time on the TV show Cheers and movies such as Zombieland and No Country for Old Men, also likes chipping away at environmental issues.With a history of lobbying the government to restrict logging, Harrelson is now turning his attention to more efficient ways of producing paper. “Ever since I was pulled into the environmental world, protecting trees and stopping deforestation has really been a calling for me,” Harrelson stated in an interview with TIME. “The thing to do is change the supply. We need to change the way that paper is made.”

US Suspends Trade Privileges with Bangladesh, Pressuring Factories, Brands to Comply with Safety Standards

SUPPLY CHAIN - On Thursday, the Obama Administration announced that it would be suspending trade privileges extended to Bangladesh as a result of the country's neglect of workers' rights. "I have determined that it is appropriate to suspend Bangladesh's designation … because it is not taking steps to afford internationally recognized worker rights to workers in the country," President Obama wrote in a message to Congress. The decision, regarded widely as a stern warning to the nation, will effectively end special tax breaks on exports to the US that are meant to help developing economies.

Three Tips for Successful Rebranding

MARKETING AND COMMS - In the early 2000s, revered British clothing brand Burberry was experiencing some hiccups. For decades, the Burberry name had been synonymous with English culture, but as the 20th century moved into the 21st, the company began to overextend itself. Expanding beyond trench coats and umbrellas, Burberry's name and trademark beige tartan plaid were soon plastered on every item of clothing that could support them. Without a clear vision, the name suffered: Even with the rich history behind the line, customers began viewing the clothing in a different light, and before long, Burberry was more closely associated with England’s gangster culture than with tea and crumpets.

New Multi-Stakeholder Council To Accelerate Sustainable Purchasing Launching in July

SUPPLY CHAIN - A group of leaders from government, industry, academia, standards organizations and NGOs are joining forces to solve the biggest obstacle to sustainable institutional purchasing: a lack of standardization in how sustainable purchasing is defined, guided, measured and rewarded.The Sustainable Purchasing Leadership Council will launch with a free, live webcast from Washington, DC on July 23 at 1pm EST.

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Brands and Retailers Holding Back on Green Message

PRESS RELEASE - Wilton, CT (June 5, 2013] New research indicates manufacturers and retailers may be a lot greener than they’re letting on. Worried that sustainability messages will come across as a mere marketing ploy, companies aren’t sharing all the good news about their eco business practices. The Ryan Partnership Sustainability Study, fielded in collaboration with Sustainable Brands and Market LOHAS (Lifestyle of Health and Sustainability Research), focused on how leading organizations are communicating sustainability. The research, highlighted in a white paper available at www.onegreenscore.com, included 27 in-depth interviews with manufacturing and retail executives.

New Generation of Companies Emerging to Sate Demand of Conscious Consumerism

BEHAVIOR CHANGE - In the past two months, the garment factory collapse in Bangladesh, the second-floor failure of the shoe factory in Cambodia, and most recently, the fire in the Chinese poultry plant have resulted in the deaths of some 1,500 workers in the developing world.In China alone, more than 100,000 people die annually in factories. These numbers are raising difficult questions among European and American consumers who have become accustomed to goods being manufactured abroad.

Recyclebank Reduces Carbon Footprint 27 Percent from 2011 to 2012, Funds NativeEnergy Clean Water Initiative

PRESS RELEASE - NEW YORK CITY—June 27, 2013—Today Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals , announced a 27 percent reduction in its corporate carbon emissions, down from 830 metric tonnes in 2011 to 602 metric tonnes in 2012. Since 2009, Recyclebank has partnered with NativeEnergy to calculate the company’s greenhouse gas emissions, paving the way for Recyclebank to reduce its operational footprint. Each year, Recyclebank offsets its remaining emissions partnering with NativeEnergy, providing critical funding for greenhouse gas reduction projects.

Celtic Renewables Proving That Whisky Can Actually Help You Drive

WASTE NOT - Edinburgh-based start-up Celtic Renewables is turning waste matter from whisky production into a “next-generation biofuel” — biobutanol. The whisky distillation process is tremendously wasteful; only ten percent of what comes from a distillery is consumed. The majority of the by-products — known as draff (a residue of grains: barley, rye, wheat and sometimes corn) and pot ale (residue leftover in casks) — are generally discarded, wasting a valuable resource and affecting the distillery’s bottom line. If the new process proves effective, using this renewed resource could result in a $90 million dollar value for the biofuel industry.

The Power of Peer Influence on Consumer Habits

BEHAVIOR CHANGE - When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. This applies to everything from musical tastes of teenagers to brand selections among consumers to farmers in India.This power of peer influence is brought home by a study, funded by Microsoft, to determine the most effective ways for transmitting life-saving information about innovative agricultural techniques to farmers in developing communities.

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