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Ecovative Foraging Fungi to Displace Plastic Packaging, Setting Sights on Net Positivity

WASTE NOT - In a global economy infamous for consumer consumption of “things,” Ecovative delivers environmentally responsible solutions with “win-win-win” materials. These materials are a win for our planet, for people and for Ecovative's profit. To achieve these universal benefits, instead of accepting the first, the fastest or the easiest option for production, our approach is to start from scratch and ask how nature accomplishes a task.

Goodbye Tree Huggers, Hello Brand Huggers

PRESS RELEASE - KNOXVILLE, Tenn., June 26, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today the release of its sixth annual Eco Pulse™ study. The findings about America’s “greenest” consumer segment might surprise you.

Mars Named Best Private Company in 2013 Responsible Business Awards

MARKETING AND COMMS - Mars, Incorporated has been named “Best Private Company” by the 2013 Ethical Corporation Responsible Business Awards. Ethical Corporation is a UK-based global business publication focused on global ethical business and exploring how large companies are responding to the sustainable business agenda.The Ethical Corporation Responsible Business Awards pay tribute to companies’ commitment to responsible business practices and recognizes global leaders in corporate sustainability, according to the announcement.Other categories included “Best Employee Engagement,” “Best Supplier Engagement” and “Best Sustainability Report,” which were won by Western Union, Natura and The Co-Operative, respectively.

More than 300,000 Business Leaders Voice Support for Obama's Climate Plans

LEADERSHIP - The American Sustainable Business Council (ASBC), which represents more than 165,000 businesses nationwide and more than 300,000 entrepreneurs, executives, managers and investors, has thrown its support behind President Obama’s recent announcement to introduce new limits to carbon emissions from power plants and other pro-environment measures.ASBC applauded President Obama’s plans to address greenhouse gas emissions and the growing economic uncertainties posed by climate change. The organization says climate change poses a serious threat to American businesses, such as disruptions to supply chains, increasing insurance premiums, structural damage from extreme weather events and rising energy and health care costs.

Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?

BEHAVIOR CHANGE - One of the most frequently discussed topics in the sustainability industry is sustainable consumption. How can we shift people away from frequently buying new “things” and toward re-use and alternatives to ownership such as borrowing or swapping?

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BASF, M Street Homes team up for sustainable construction

PRESS RELEASE - BASF, M Street Homes team up for sustainable construction Texas builder uses innovative chemistry and applied building science to construct high-performance homes HOUSTON, TX & FLORHAM PARK, NJ, June 24, 2013 – BASF announced today that through its Center for Building Excellence, it will collaborate with M Street Homes of Houston, Texas, to help it cost-effectively build high-performance homes that are healthier, more durable, and energy efficient.

Chrysler Group recognizes BASF at Supplier Awards Ceremony

PRESS RELEASE - Chrysler Group recognizes BASF at Supplier Awards Ceremony BASF named Supplier of the Year for Sustainability and Diversity Supplier Development WYANDOTTE, MI, June 25, 2013 – BASF was named Supplier of the Year for extraordinary performance in the areas of Sustainability and Diversity Supplier Development by Chrysler Group LLC. The Sustainability award recognizes BASF’s long-term commitment to environmental, social and economic sustainability and for being a leader throughout the industry. In addition, the award acknowledges BASF for actively mentoring and coaching other companies in sustainability, and incorporating corporate responsibility throughout their processes and products.

WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'

MARKETING AND COMMS - The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable energy in their total electricity consumption, with wind power representing the largest share. The announcement says a cradle-to-gate approach was adopted, which means the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate.

Asia Pulp and Paper Reports Latest on No Deforestation Policy in Third 'Vision 2020' Update

SUPPLY CHAIN - Asia Pulp and Paper (APP), which ended natural forest clearance in its supply chain after pressure from nearly 100 of its customers earlier this year, has released the latest update in its "Vision 2020" plan that provides further insight into its new Forest Conservation Policy (FCP). Through the new policy, natural forest will be identified through High Conservation Value (HCV) and High Carbon Stock (HCS) assessments currently underway across all APP land concessions in Indonesia.

Sword & Plough Giving Military Veterans and Fabrics New Life and Purpose

WASTE NOT - The ancient phrase “to turn swords into plough shares” may not be common today, but Emily and Betsy Nunez are doing their best to keep it relevant. The phrase means to take military technologies and materials (the swords) and apply them to peaceful civilian activities (the plough shares). Their new company, appropriately called Sword & Plough, is repurposing surplus military material into fashionable bags and accessories.

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Lego Thinking: Key to Futureproofing Your Brand?

PRODUCT, SERVICE & DESIGN INNOVATION - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.

What Do You Do and Why Are You Here?

PRESS RELEASE - Earlier this month we exhibited at the Sustainable Brands Conference in San Diego. There were at least 50 exhibitors displaying their products and services varying from paddle boards made from sustainable materials that are used for yoga to a company that produces books discussing sustainability for business and personal use. We met non-profits discussing global issues regarding deforestation, a newly launched group that utilized the Internet to draw in companies to share their campaigns on sustainable efforts in order to help others do so with their causes and a number of people who attended simply to learn more about the issues of sustainability and what it could do for them.

Sustainable Shipping Initiative Working to Take the Environmental Sting Out of 'Sea Miles'

BEHAVIOR CHANGE - Ninety percent of international trade travels by ship. And that comes with the type of carbon impact you would expect: The shipping industry’s carbon emissions currently account for 3-4% of global emissions and are expected to triple by 2050 if current practices continue unchanged.Shipping is a vital, global industry. Part or all of the clothes you’re wearing, the phone you use and the materials in the buildings you live and work in were most likely transported by ship for at least part of their journey to you. But with a carbon impact like its current one, the sustainability of the whole shipping industry could be in jeopardy. And that affects us all.

Round-Up #1: What Can My Brand Take Away From This Issue in Focus?

BEHAVIOR CHANGE - Our Issue in Focus on Driving Behaviour Change kicked off in style this month with articles exploring why, how and what brands can do to create behaviour change for a better world. Here is the first of two round-ups of the content from Forum for the Future. We’ll draw out the tips and questions your brand can take away and act on to help you unleash some magic to create meaningful change.

San Francisco Mayor Edwin Lee Announces Sharing Economy Partnership for Disaster Response

COLLABORATION - Earlier this month, Mayor Edwin M. Lee and Board President David Chiu announced a first-of-its-kind partnership between San Francisco’s growing sharing economy and local government, focused on disaster preparedness and response. Mayor Lee has invited BayShare, a collaborative of sharing economy stakeholders, to join San Francisco’s Disaster Council, through which it will share its skills and resources to make San Francisco a more resilient city.

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Nickelodeon Refuses to Ban Junk-Food Ads

MARKETING AND COMMS - Children's entertainment network Nickelodeon says it will not give in to public pressure to ban advertisements for junk food despite childhood obesity concerns.The Viacom-owned network has no plans to follow in Walt Disney Co.’s footsteps, which last year said it would ban advertisements for “noncompliant” foods from its child-focused cable channels by 2015."As an entertainment company, Nickelodeon's primary mission is to make the highest quality entertainment content in the world for kids," the company wrote in response to four Democratic US senators' call for the network to change its ways, according to the New York Times. "That is our expertise. We believe strongly that we must leave the science of nutrition to the experts."

The DoNation: Less Talk, More Action

BEHAVIOR CHANGE - “Less talk and more action” has been a guiding motto of my life, so I suppose it should have come as no surprise when, after a year of researching the ins and outs of environmental behaviour change for my Masters, I decided to put the theory into practice.I figured I’d do best to test the lessons I’d learned out on my friends first; after all, if they wouldn’t listen who would? My friends don’t like being preached at — especially when it comes to being green. Like most people, at the mention of any simple eco actions, such as changing light bulbs or driving less, most of them would simply switch off.I needed a fun way to grab their attention and fuel their motivation to start doing things differently. So I grabbed a friend and we cycled to Morocco.

Browbeating Is Bad and Charming Isn’t Enough: Sustainability Stories Should Be All About Stakeholders

MARKETING AND COMMS - These days, many conversations about the status of sustainability in business and society seem to fall into two categories. These can be summarized as 1. It’s mainstreaming, and 2. It’s not mainstreaming, or it’s not mainstreaming enough, or as quickly or as deeply as we would like.

Mooncup: How to Market the Unmentionable

BEHAVIOR CHANGE - In his book The Green Marketing Manifesto, environmental advertising guru John Grant admits that there is one product that he had no idea how to sell. The problem is not product performance. The little disruptive innovation in question is not just greener but more convenient, cost effective and reliable than its more established competitors. The problem is that it goes against prevailing attitudes and, as a durable low-margin product it doesn’t generate a large marketing budget with which to change those attitudes.

Research: Calculating the Hidden Risks of Environmental Damage

NEW METRICS - A new analysis reveals that some business activities do not generate sufficient profit to cover their natural resource use and pollution costs, creating large, hidden risks that affect some industries operating in certain regions of the world. The analysis can help businesses and investors take account of natural capital costs to help manage risk and gain competitive advantage.

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