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Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

MARKETING AND COMMS - Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow" is a 3-1/2-minute film that Chipotle Mexican Grill released online last week that depicts what the brand calls "a dystopian fantasy world" in which "all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system."

Do One Thing: Lessons in Driving Employee Engagement

ORGANIZATIONAL CHANGE - At Saatchi & Saatchi S we believe that employees are not only the heart and soul of a company, they are a company’s greatest asset in propelling and achieving its sustainability vision. At its most inspirational, employee engagement is also about magnifying the power of individual actions to effect large-scale change.

Flint and Tinder on a Mission to Revive the American Cut-and-Sew Industry

SUPPLY CHAIN - It seems that starting a successful business can happen at any time and to anyone. All it took for Jake Bronstein was a look at where all his underwear was manufactured. Once he realized that 99% of all men’s underwear sold in the U.S. was produced in developing nations, he organized a Kickstarter campaign in April 2012 with a mission to change that, build a better product, and help revive the American cut-and-sew industry (a mission shared by like-minded clothing manufacturers SustainU and Manufacture NY).

Move Over Eco-Efficiency, Here Comes Eco-Immunity - Part One

NEW METRICS - For most of what passes for mainstream business today, it is still lamentably the case that profits trump sustainability, and thereby put natural resources and human well-being at risk.

Sustainable Restaurant Association Inaugurates Accreditation Program for Food Destinations

MARKETING AND COMMS - The Sustainable Restaurant Association (SRA) has launched its first sustainability accreditation for food destinations, developed with retail landlord Hammerson.The first initiative of its kind, SRA says the new rating will be rolled out to a variety of destinations, including shopping centers, airports, stadiums and stations.Hammerson’s WestQuay shopping center in Southampton, UK was the first location to achieve the new Sustainable Restaurant Association Food Destination rating, which now allows its 17 million annual shoppers to select from a range of restaurants that source ingredients more responsibly and manage food, water, energy and waste more efficiently.

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10% of World's Largest Companies Produce 73% of GHG

MARKETING AND COMMS - Fifty of the world’s 500 largest companies are responsible for nearly three quarters of the group’s 3.6 billion metric tons of greenhouse gas (GHG) emissions, according to the CDP Global 500 Climate Change Report 2013.Most of the top 50 carbon-polluting companies operate in the energy, materials and utilities sectors, the report says. The carbon dioxide emitted by these companies has risen by 1.65 percent to 2.54 billion metric tons over the past four years — equivalent to adding more than 8.5 million pickup trucks to the streets.

Ecosystem Services & Corporate Sustainability: Integrating the Value of Forests Into Business with REDD+

NEW METRICS - Ecosystem services — or the flows of natural capital from the environment into human economies and societies – have traditionally been thought of and treated as ‘free,’ resulting in their mismanagement and degradation. Emerging research is beginning to change this paradigm by quantifying the values of ecosystem service flows — and the implications are becoming especially relevant for corporations.

Nestlé, Volkswagen, SAP, Air France Named Industry Leaders in 2013 Dow Jones Sustainability Indices

MARKETING AND COMMS - S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJSI) review. Launched in 1999, the DJSI were the first global indices to track the financial performance of the leading sustainability-driven companies worldwide.

Saatchi & Saatchi S Drives Employee Engagement with 'Do One Thing'

PRESS RELEASE - At Saatchi & Saatchi S we believe that employees are not only the heart and soul of a company: they are a company’s greatest asset in propelling and achieving its sustainability vision. At its most inspirational, employee engagement is also about magnifying the power of individual actions to effect large-scale change.

NASCAR Green Recognizes Achievements of Seven Motorsports Facilities

MARKETING AND COMMS - Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to developing effective and sustainable green policies and practices. Now in its fifth consecutive year, the 2013 NASCAR Green Summit examined the substantive initiatives that have helped NASCAR make notable strides toward reducing the impacts of its sporting events nationwide.These facilities were recognized for their individual efforts:Auto Club Speedway of Southern California

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California Start-Up Creates Self-Filtering Water Bottle

PRODUCT, SERVICE & DESIGN INNOVATION - A Southern California-based start-up called Evo Eau says it has created a reusable water bottle that filters up to 99 percent of contaminants from municipally supplied tap water.The bottle is engineered for everyday use and does more than many of its mainstream competitors in terms of filtering out contaminants and harmful carcinogens such as Chromium 6 in tap water, Evo Eau claims.The start-up says that many filtering water bottles only conform to NSF42 standards, which only asks for filters to remove 50 percent of chlorine from water. Many do not even conform to these standards and bottled water companies are held to even fewer.

SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?

WASTE NOT - It’s been only a few months since Fenugreen won the Innovation Open at the Sustainable Brands ’13 conference, but you wouldn’t know it based on their momentum and accomplishments since. Since winning SBIO, the company’s brilliantly simple product, FreshPaper, has been featured on NBC’s Today Show, Bloomberg, CNN, Dr. Oz and on Oprah’s Wow List.

Project Recover Exploring Viability, Options for Eliminating Paint Waste

WASTE NOT - Global design and innovation firm Seymourpowell today announced a collaboration with leading global paint company AkzoNobel Decorative Paints to explore and improve the process of recycling used paint — thus closing the loop of paint production.As part of a project jointly funded by the UK’s innovation agency, the Technology Strategy Board, Seymourpowell has made an educational video highlighting the possibilities and benefits of paint recycling, and has also identified a completely new technology to help scale and speed up the paint-recycling process for greater business viability.

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

MARKETING AND COMMS - In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their tools as a free “thoughtware” suite, and proposes that readers borrow and reapply.Tool #1. People immersions.Jack* rushes into the meeting room, and goes straight for a seat. “How was it?” the others ask. “Unbelievable. Unbelievable.” He pauses, and tells the story:

13 New Types of Data Analysis Every Business Should Consider

NEW METRICS - As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:

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California Adopts Groundbreaking Safer Consumer Product Regulations

CHEMISTRY, MATERIALS & PACKAGING - California’s Department of Toxic Substances Control (DTSC) now has significantly expanded oversight regarding chemicals used in products involved in the state’s commerce stream, following the adoption of the Safer Consumer Product (SCP) Regulations that implements the Green Chemistry statute.While other states have adopted or are considering "Green Chemistry" initiatives, California has the only program that extends beyond children's products to any and all consumer products.The new regulations require the DTSC to identify its initial list of candidate chemicals by October 31, 2013.By next April, DTSC will need to identify up to five "priority products" that will be subject to the SCP regulations during the first few years of implementation.

Walmart Considers Cutting Alaskan Salmon Processors After 40 Drop MSC Label

SUPPLY CHAIN - Alaska officials last week lobbied Walmart to continue selling the state's wild-caught salmon, as the retail giant considers dropping some 40 of the state’s salmon processors that stopped pursuing the Marine Stewardship Council (MSC) label.Reuters reports that the issue emerged last year when processors of wild-caught salmon decided to halt use of the internationally accepted blue ecolabel awarded by MSC, claiming it was too expensive and eroded their brand. The processors argued that their own control systems were adequate, and they would consider the Ireland-based Global Trust Certification (GTC) as an alternative.

Emerging Markets Much Quicker to Embrace, Integrate Sustainability Into Business

LEADERSHIP - More and more companies are realizing the universal importance of sustainability in business strategy. However, the examples that are usually trotted out — companies such as Walmart, 3M, Toyota or Johnson & Johnson — are almost always western companies (usually large multinationals) headquartered in the US, Europe or Japan. Even well-informed observers could easily form the impression that sustainability is relevant primarily for well-resourced businesses in advanced economies.

Entropic Overhead: Measuring the Circular Economy

NEW METRICS - Errors using inadequate data are much less than those using no data at all.— Charles BabbageDo you break the timer when your boiled egg is cooked?Our economy does; it is like a broken hourglass. We collect together valuable materials, apply energy and labour, put them into products that have yet more added design and brand value and spew them out into the world before starting again (mostly), from scratch.This of course would all be fine if scarcity was not a problem: If the materials, energy and inputs we rely upon for industrial production were either eternally abundant or safe to distribute and use. However in our current industrial models this is simply not the case.

WikiPearl Promises an Edible Packaging Revolution

CHEMISTRY, MATERIALS & PACKAGING - Consumer demand for foods convenient and fast has led to a surge in packaging waste across the globe. The use and disposal of plastic in particular has spiked, and despite increased corporate and municipal recycling programs, far too much plastic still ends up in landfills. This grab-and-go mentality for both junk and healthful foods alike will hardly be sustainable in the long run as more food companies and their brands churn out more products and packaging gimmicks in the name of “innovation.” Not one company so far, though, has found an innovative way to deal with the accumulation of Tetra-Paks, cartons and myriad types of plastic. Could edible packaging help solve this problem?

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