Join us at Our Global Flagship Event in Long Beach, California. June 1–4, 2020. More Info ➔

Latest News

Advertisement
Sustainable Shipping Initiative Working to Take the Environmental Sting Out of 'Sea Miles'

BEHAVIOR CHANGE - Ninety percent of international trade travels by ship. And that comes with the type of carbon impact you would expect: The shipping industry’s carbon emissions currently account for 3-4% of global emissions and are expected to triple by 2050 if current practices continue unchanged.Shipping is a vital, global industry. Part or all of the clothes you’re wearing, the phone you use and the materials in the buildings you live and work in were most likely transported by ship for at least part of their journey to you. But with a carbon impact like its current one, the sustainability of the whole shipping industry could be in jeopardy. And that affects us all.

Round-Up #1: What Can My Brand Take Away From This Issue in Focus?

BEHAVIOR CHANGE - Our Issue in Focus on Driving Behaviour Change kicked off in style this month with articles exploring why, how and what brands can do to create behaviour change for a better world. Here is the first of two round-ups of the content from Forum for the Future. We’ll draw out the tips and questions your brand can take away and act on to help you unleash some magic to create meaningful change.

San Francisco Mayor Edwin Lee Announces Sharing Economy Partnership for Disaster Response

COLLABORATION - Earlier this month, Mayor Edwin M. Lee and Board President David Chiu announced a first-of-its-kind partnership between San Francisco’s growing sharing economy and local government, focused on disaster preparedness and response. Mayor Lee has invited BayShare, a collaborative of sharing economy stakeholders, to join San Francisco’s Disaster Council, through which it will share its skills and resources to make San Francisco a more resilient city.

Nickelodeon Refuses to Ban Junk-Food Ads

MARKETING AND COMMS - Children's entertainment network Nickelodeon says it will not give in to public pressure to ban advertisements for junk food despite childhood obesity concerns.The Viacom-owned network has no plans to follow in Walt Disney Co.’s footsteps, which last year said it would ban advertisements for “noncompliant” foods from its child-focused cable channels by 2015."As an entertainment company, Nickelodeon's primary mission is to make the highest quality entertainment content in the world for kids," the company wrote in response to four Democratic US senators' call for the network to change its ways, according to the New York Times. "That is our expertise. We believe strongly that we must leave the science of nutrition to the experts."

The DoNation: Less Talk, More Action

BEHAVIOR CHANGE - “Less talk and more action” has been a guiding motto of my life, so I suppose it should have come as no surprise when, after a year of researching the ins and outs of environmental behaviour change for my Masters, I decided to put the theory into practice.I figured I’d do best to test the lessons I’d learned out on my friends first; after all, if they wouldn’t listen who would? My friends don’t like being preached at — especially when it comes to being green. Like most people, at the mention of any simple eco actions, such as changing light bulbs or driving less, most of them would simply switch off.I needed a fun way to grab their attention and fuel their motivation to start doing things differently. So I grabbed a friend and we cycled to Morocco.

Advertisement
Browbeating Is Bad and Charming Isn’t Enough: Sustainability Stories Should Be All About Stakeholders

MARKETING AND COMMS - These days, many conversations about the status of sustainability in business and society seem to fall into two categories. These can be summarized as 1. It’s mainstreaming, and 2. It’s not mainstreaming, or it’s not mainstreaming enough, or as quickly or as deeply as we would like.

Mooncup: How to Market the Unmentionable

BEHAVIOR CHANGE - In his book The Green Marketing Manifesto, environmental advertising guru John Grant admits that there is one product that he had no idea how to sell. The problem is not product performance. The little disruptive innovation in question is not just greener but more convenient, cost effective and reliable than its more established competitors. The problem is that it goes against prevailing attitudes and, as a durable low-margin product it doesn’t generate a large marketing budget with which to change those attitudes.

Research: Calculating the Hidden Risks of Environmental Damage

NEW METRICS - A new analysis reveals that some business activities do not generate sufficient profit to cover their natural resource use and pollution costs, creating large, hidden risks that affect some industries operating in certain regions of the world. The analysis can help businesses and investors take account of natural capital costs to help manage risk and gain competitive advantage.

Barriers and Benefits: Changing Behavior Through Social Marketing

BEHAVIOR CHANGE - Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key occasions.

For Companies like Earth911, Inc., Sustainable Brands® Platform Wins Engagement with Like Minded Peers

PRESS RELEASE - Deals, collaboration moved forward at annual conference Scottsdale, AZ – June 19, 2013 – Companies connecting through Sustainable Brands® are seeing their participation yield sales, new partnerships and innovative ideas to catapult sustainable business practices forward, said Earth911, Inc., an Infinity Resources Holdings company (OTC: IRHC). Earth911, Inc. is a gold sponsor of the Sustainable Brands annual conference, held recently in San Diego. In its second year as an event sponsor, Earth911, Inc. built on momentum from previous conferences and ongoing engagement with the Sustainable Brands community to launch its new Data as a Service (DaaS) division, Vertigent™.

Advertisement
Elephants in the Glass House: Contextualizing Sustainability and Integrated Reporting

NEW METRICS - Cutting the fluff out of reporting by looking at some of the root causes of sustainability challenges may help stakeholders to better understand in how far the majority of companies are part of the problem or can be part of the solution to human survival.

Cutting Out the Middlemen: A Solution to the Dangers of Low-Cost Production

SUPPLY CHAIN - Sadly, for the second time in months, the world has turned its attention to one of the biggest low-cost producing countries for apparel, Bangladesh. In November, a raging fire in a garment factory in Bangladesh claimed more than 100 people’s lives and led to a countless number of injuries. And the collapse of the eight-story Rana Plaza factory in April, in which 1,127 people died, is the country's worst industrial accident to date.

Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational

MARKETING AND COMMS - This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.Let me give an example of why: According to the latest data, concentrations of carbon dioxide in the global atmosphere have reached 400 parts per million (ppm) for the first time in human history. The problem, however, is that that very sentence is capable of making otherwise contented people run screaming for the nearest copy of Hello magazine.

Crafting Sustainable Consumption Patterns: Nokia's Ecosystem Approach

BEHAVIOR CHANGE - The consumption of goods and services is growing rapidly with the rise in household incomes and population growth. This growth in consumption is significantly offsetting and underplaying the environmental gains being made on the production side.At Nokia, we believe changing of consumption patterns requires businesses to play an entirely new and additional role and look beyond the scope of work set by Life-Cycle Thinking.Consumption patterns are a derivative of the choices people make, their actions, reasons, influences and the things that inspire and drive them. These actions, choices are all in turn influenced by the context.

Sainsbury’s Hits Zero Landfill Waste Target Seven Years Early

WASTE NOT - Sainsbury’s says it has succeeded in diverting all store waste from landfills, reaching its zero-waste goal in just three years — seven years ahead of schedule.As part of its 20x20 Sustainability Plan, the UK supermarket chain said it would put all waste to positive use by 2020.Sainsbury’s says excess food that cannot be used by its charity partners is now processed into animal feed to support local farmers or used to produce energy through anaerobic digestion. The company claims to be the UK’s largest retail user of anaerobic digestion which, along with donating food to charity, helped it reach its zero-waste goal.

Advertisement
Canadians Rethinking Brand Choices Following Bangladesh Factory Collapse

SUPPLY CHAIN - Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey, powered by Asking Canadians, to ask Canadians about their awareness of the incident, their perceptions around Canadian retailers sourcing overseas and, specifically, their attitudes about Canadian fashion brand Joe Fresh.

When It Comes to Sustainable Innovation, Corporates Can Learn a Lot from Entrepreneurs

PRODUCT, SERVICE & DESIGN INNOVATION - One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important core competency in the quest for sustainable branding is the ability to identify social and environmental opportunities and to turn them into innovative business solutions.In other words, much of sustainable branding is about human-centered innovation and understanding how to continuously create relevance and value in the lives of individuals. This is a field that has advanced significantly in recent years with the increasing prominence of approaches such as design thinking, co-creation and customer development.

Case Study: How We Changed the Behavior of Littering

BEHAVIOR CHANGE - Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining economy has given Americans more immediate worries to focus on. One environmental issue that has definitely bucked this trend is trash.In our Green Living Pulse™ study, throwing trash out of the car window was the only environmentally related behavior that a majority of Americans (63 percent) would be very embarrassed to get caught doing.

Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators

MARKETING AND COMMS - On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are dependent on bees and other pollinators, according to the company's website.The store's produce team pulled 237 of 453 products — 52 percent of the department's normal product mix, including:

New Green Chemistry Commitment Promises to Change the Chemical Industry and Chemistry Education

CHEMISTRY, MATERIALS & PACKAGING - Twelve colleges and universities have joined Dow Chemical and other chemical industry leaders in signing the Green Chemistry Commitment (GCC). This is the first nationally organized effort to link higher education and the chemical industry to effect education reform in the U.S.The non-profit Beyond Benign, founded by Dr. John Warner, launched this consortium with the goal of teaching chemistry for a sustainable future. In order to achieve this, Beyond Benign fosters innovative, efficient and environmentally sound chemical products and processes, while preparing world-class chemists with the skills necessary to do so.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.