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techfortrade Creating Standard for Eco-Friendly 3D-Printing Filament

WASTE NOT - techfortrade, a UK charity that aims to connect developing nations with emerging technology in order to facilitate trade, today announced the launch of the Ethical Filament Foundation (EFF). The EFF will collaborate with organizations around the world to ensure the availability and viability of ethically produced 3D-printing filament, made from recycled plastic waste.

Star-Studded Short Conveys True Horror of Keystone XL

MARKETING AND COMMS - The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline.

GravityLight: A People- and Planet-Friendly Bright Spot for Many Without Electricity

PRODUCT, SERVICE & DESIGN INNOVATION - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet GravityLight.UK-based social enterprise Deciwatt is certainly living up to its goal of “doing more with less”: The company is capitalizing on the intangible but powerful natural phenomenon, gravity, to produce light for those who need it most.

Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles

MARKETING AND COMMS - Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR and global sustainability agency Futerra.

Sustainia Selects Groundbreaking Water Grid Solution as Best Innovation of 2013

WASTE NOT - Sustainability think tank Sustainia today presented TaKaDu, an Israeli company that produces technology that reduces water distribution losses, with an award honoring the world’s best sustainability innovation.In front of an audience of over 1,000 guests gathered in Copenhagen, TaKaDu was announced winner of the Sustainia Award 2013. TaKaDu was first chosen as the best solution for IT when Sustainia announced its top 10 innovations, out of more than 500 projects and technologies from 79 countries, in September.

#SustyGoals 2: A Dialogue with Allen White of GISR, the Godfather of Sustainability Context (Part 1)

NEW METRICS - At Sustainable Brands' third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

Hilton Worldwide Saves $250 Million from Energy Efficiency in 4 Years

MARKETING AND COMMS - Hilton Worldwide has saved nearly a quarter of a billion dollars from energy efficiency projects over the past 4 years, according to its 2012-2013 corporate responsibility report.Since 2009, the hospitality company reduced energy use by 12.2 percent and carbon output by 12.8 percent. In the U.S., Hilton purchased more than 450 million kilowatt hours of renewable power through December 31, 2012 — enough to meet 94 percent of the annual electricity use in its owned hotels in the United States.

Biome Bioplastics Serving Up Compostable Coffee Pods

CHEMISTRY, MATERIALS & PACKAGING - UK-based Biome Bioplastics has announced its new biodegradable coffee pod, the latest in a spate of innovations lessening the environmental impact of the roughly $6.6 billion single-serve market.According to Biome, an estimated 9.1 billion single-serve coffee and drink cartridges wind up in U.S. landfills every year — thanks to the roughly 50 different single-serve coffee makers on the market — amounting to some 19 million cubic feet of waste. The company says coffee-pod machines are also becoming increasingly popular in Britain, with a 45 percent surge in usage between February 2012 and 2013, equating to roughly 186 million capsules.

FTC Cracking Down on Misleading, Unsubstantiated Biodegradability Claims

MARKETING AND COMMS - The Federal Trade Commission recently announced enforcement actions against six companies — five of which address biodegradable plastic claims for the first time — as part of the agency’s ongoing crackdown on false and misleading environmental claims.The cases include a complaint against a biofilms company that claims its additive makes its plastic products biodegradable, as well as four complaints and proposed consent orders against companies marketing various plastics with allegedly false and unsupported biodegradability claims. The civil penalty case involves a complaint and consent order against a company that has since violated a 1994 FTC order prohibiting it from making unsupported “green” claims for its paper plates and bags.

'Sesame Street' Characters Now Encouraging Kids to Eat Healthier

MARKETING AND COMMS - Last week, First Lady Michelle Obama was joined at the White House by Sesame Street characters Elmo and Rosita to announce a potentially game-changing collaboration in the fight against childhood obesity. Sesame Workshop and the Produce Marketing Association (PMA) formed a two-year agreement with the Partnership for a Healthier America (PHA) to help promote fresh fruit and vegetable consumption to kids, according to Let’s Move!, Mrs. Obama’s initiative to tackle the childhood obesity epidemic.

Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste

WASTE NOT - Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture apparel, but Silverstein disrupts the paradigm, using design-driven innovation to create a fashion line without fabric waste. We chatted with Silverstein and brand manager Chris Anderson to see what inspires them about designing without waste and where the future of fashion is headed.

TOMS Shoes Creates Home for Imitators with New TOMS Marketplace

PRODUCT, SERVICE & DESIGN INNOVATION - TOMS Shoes, which has helped provide shoes for children in need around the worldwide with its One for One® model, helped spearhead the burgeoning movement of social entrepreneurs creating similar business models based on addressing a problem while making a profit.But instead of admonishing or suing his growing contingent of imitators, TOMS founder and chief shoe giver Blake Mycoskie has applauded them, and now has taken his support one step further with the launch today of the new TOMS Marketplace.

Sochi 2014 Pledging to Be First Carbon-Neutral Olympic Games — For Real, This Time

CHEMISTRY, MATERIALS & PACKAGING - The upcoming Sochi 2014 Olympics will be the first in history to achieve carbon neutrality, according to a recent announcement by The Dow Chemical Company, the Official Carbon Partner for the Games. This includes carbon footprints associated with the travel of athletes, spectators and media from all over the world traveling to Russia for the Olympic and Paralympics Winter Games, between February and March 2014 — amounting to roughly 160,000 metric tons of carbon dioxide.

Prescription for a More Sustainable Future: Sustainability Solutions Practice

COLLABORATION - How can we create a future where 9 billion people live well within the limits of the planet? Can we harness knowledge to encourage a transition to a more sustainable future? What are the best solutions for current social, environmental and economic issues and how will they need to change and adapt over time?

Walk on the Wild In-side: How Social Intrapreneurs are Disrupting the System from Within

PRODUCT, SERVICE & DESIGN INNOVATION - Lou Reed was a rock-n-roll pioneer. While he may not have achieved many solo hits, he accomplished what all sustainability professionals seek: He shifted the system. Brian Eno famously said, ‘The Velvet Underground may have sold only 10,000 records but everyone who bought one formed a band. In David Bowie, Reed had his biggest fan.’With his passing last month, stories about his contributions to music abound. The world of music loves to celebrate its pioneers. The disruptors. The misfits who took music to a new level.

UK Industry Leaders Found ‘Research Council’ to Promote Social Sector Investment

LEADERSHIP - Five major organizations active in the social investment market — the Big Lottery Fund, Citi, Big Society Capital, the City of London Corporation and the Cabinet Office — have come together to launch the Social Investment Research Council (SIRC), which aims to “generate powerful and practical insights for the benefit of social sector organizations and investors.”The research body will seek to maximize the benefits for socially motivated investors by enhancing knowledge within the sector, the founders say. During the organization’s first year of operation, it will focus on better understanding the investment products currently on the market and the kind of investors they seek to attract.

Water Scarcity: Dealing with the Long-Term Business Risk

COLLABORATION - Yesterday, in an attempt to stimulate dialogue and increase awareness around global water risk, CDP held its Global Water Forum 2013, “Investing in Water Security.”The impetus for the conversation, and in general CDP’s water program, is to catalyze sustainable global water stewardship.Water scarcity is a long-term business risk which has not, quite frankly, been gaining the same level of attention as other sustainability issues, such as energy efficiency and carbon reduction.However, unlike carbon, water is not a renewable resource.“I am very passionate that water is not carbon,” said Will Sarni, Director and Practice Leader, Enterprise Water Strategy at Deloitte Consulting LLP. “There is no replacement for water. Carbon is renewable. Water is not.”

PulpWorks Out to Save People and Planet from Painful Plastic Packaging

CHEMISTRY, MATERIALS & PACKAGING - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet PulpWorks.

Patagonia to Offer Fair Trade Certified Clothing

SUPPLY CHAIN - Patagonia has announced plans to offer Fair Trade Certified™ apparel, starting with nine styles in the Fall 2014 season.For every Fair Trade Certified product Patagonia sells, the company says it will pay a premium directly into a special fund for employees. The workers will then decide collectively how to spend this fund, based on what they deem to be their community’s greatest needs: from scholarships and disaster relief funds, to medical care and transportation. Workers can also vote to take the Fair Trade premium dollars as a cash bonus, which can be equivalent to an entire month’s salary or more.

Wharton Professor Sees Misinformation on What Fiduciary Duty Really Means for U.S. Companies

MARKETING AND COMMS - It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive compensation often is fueled by stock options. And focusing too much on the short term can hurt a business over the long run, says Eric W. Orts, a Wharton professor of legal studies and business ethics. There are better measures of corporate success, he points out in an interview with Knowledge@Wharton about his new book, Business Persons: A Legal Theory of the Firm.An excerpt of the conversation follows.


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