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Sustainable Restaurant Association Inaugurates Accreditation Program for Food Destinations

MARKETING AND COMMS - The Sustainable Restaurant Association (SRA) has launched its first sustainability accreditation for food destinations, developed with retail landlord Hammerson.The first initiative of its kind, SRA says the new rating will be rolled out to a variety of destinations, including shopping centers, airports, stadiums and stations.Hammerson’s WestQuay shopping center in Southampton, UK was the first location to achieve the new Sustainable Restaurant Association Food Destination rating, which now allows its 17 million annual shoppers to select from a range of restaurants that source ingredients more responsibly and manage food, water, energy and waste more efficiently.

10% of World's Largest Companies Produce 73% of GHG

MARKETING AND COMMS - Fifty of the world’s 500 largest companies are responsible for nearly three quarters of the group’s 3.6 billion metric tons of greenhouse gas (GHG) emissions, according to the CDP Global 500 Climate Change Report 2013.Most of the top 50 carbon-polluting companies operate in the energy, materials and utilities sectors, the report says. The carbon dioxide emitted by these companies has risen by 1.65 percent to 2.54 billion metric tons over the past four years — equivalent to adding more than 8.5 million pickup trucks to the streets.

Ecosystem Services & Corporate Sustainability: Integrating the Value of Forests Into Business with REDD+

NEW METRICS - Ecosystem services — or the flows of natural capital from the environment into human economies and societies – have traditionally been thought of and treated as ‘free,’ resulting in their mismanagement and degradation. Emerging research is beginning to change this paradigm by quantifying the values of ecosystem service flows — and the implications are becoming especially relevant for corporations.

Nestlé, Volkswagen, SAP, Air France Named Industry Leaders in 2013 Dow Jones Sustainability Indices

MARKETING AND COMMS - S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJSI) review. Launched in 1999, the DJSI were the first global indices to track the financial performance of the leading sustainability-driven companies worldwide.

Saatchi & Saatchi S Drives Employee Engagement with 'Do One Thing'

PRESS RELEASE - At Saatchi & Saatchi S we believe that employees are not only the heart and soul of a company: they are a company’s greatest asset in propelling and achieving its sustainability vision. At its most inspirational, employee engagement is also about magnifying the power of individual actions to effect large-scale change.

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NASCAR Green Recognizes Achievements of Seven Motorsports Facilities

MARKETING AND COMMS - Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to developing effective and sustainable green policies and practices. Now in its fifth consecutive year, the 2013 NASCAR Green Summit examined the substantive initiatives that have helped NASCAR make notable strides toward reducing the impacts of its sporting events nationwide.These facilities were recognized for their individual efforts:Auto Club Speedway of Southern California

California Start-Up Creates Self-Filtering Water Bottle

PRODUCT, SERVICE & DESIGN INNOVATION - A Southern California-based start-up called Evo Eau says it has created a reusable water bottle that filters up to 99 percent of contaminants from municipally supplied tap water.The bottle is engineered for everyday use and does more than many of its mainstream competitors in terms of filtering out contaminants and harmful carcinogens such as Chromium 6 in tap water, Evo Eau claims.The start-up says that many filtering water bottles only conform to NSF42 standards, which only asks for filters to remove 50 percent of chlorine from water. Many do not even conform to these standards and bottled water companies are held to even fewer.

SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?

WASTE NOT - It’s been only a few months since Fenugreen won the Innovation Open at the Sustainable Brands ’13 conference, but you wouldn’t know it based on their momentum and accomplishments since. Since winning SBIO, the company’s brilliantly simple product, FreshPaper, has been featured on NBC’s Today Show, Bloomberg, CNN, Dr. Oz and on Oprah’s Wow List.

Project Recover Exploring Viability, Options for Eliminating Paint Waste

WASTE NOT - Global design and innovation firm Seymourpowell today announced a collaboration with leading global paint company AkzoNobel Decorative Paints to explore and improve the process of recycling used paint — thus closing the loop of paint production.As part of a project jointly funded by the UK’s innovation agency, the Technology Strategy Board, Seymourpowell has made an educational video highlighting the possibilities and benefits of paint recycling, and has also identified a completely new technology to help scale and speed up the paint-recycling process for greater business viability.

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

MARKETING AND COMMS - In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their tools as a free “thoughtware” suite, and proposes that readers borrow and reapply.Tool #1. People immersions.Jack* rushes into the meeting room, and goes straight for a seat. “How was it?” the others ask. “Unbelievable. Unbelievable.” He pauses, and tells the story:

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13 New Types of Data Analysis Every Business Should Consider

NEW METRICS - As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:

California Adopts Groundbreaking Safer Consumer Product Regulations

CHEMISTRY, MATERIALS & PACKAGING - California’s Department of Toxic Substances Control (DTSC) now has significantly expanded oversight regarding chemicals used in products involved in the state’s commerce stream, following the adoption of the Safer Consumer Product (SCP) Regulations that implements the Green Chemistry statute.While other states have adopted or are considering "Green Chemistry" initiatives, California has the only program that extends beyond children's products to any and all consumer products.The new regulations require the DTSC to identify its initial list of candidate chemicals by October 31, 2013.By next April, DTSC will need to identify up to five "priority products" that will be subject to the SCP regulations during the first few years of implementation.

Walmart Considers Cutting Alaskan Salmon Processors After 40 Drop MSC Label

SUPPLY CHAIN - Alaska officials last week lobbied Walmart to continue selling the state's wild-caught salmon, as the retail giant considers dropping some 40 of the state’s salmon processors that stopped pursuing the Marine Stewardship Council (MSC) label.Reuters reports that the issue emerged last year when processors of wild-caught salmon decided to halt use of the internationally accepted blue ecolabel awarded by MSC, claiming it was too expensive and eroded their brand. The processors argued that their own control systems were adequate, and they would consider the Ireland-based Global Trust Certification (GTC) as an alternative.

Emerging Markets Much Quicker to Embrace, Integrate Sustainability Into Business

LEADERSHIP - More and more companies are realizing the universal importance of sustainability in business strategy. However, the examples that are usually trotted out — companies such as Walmart, 3M, Toyota or Johnson & Johnson — are almost always western companies (usually large multinationals) headquartered in the US, Europe or Japan. Even well-informed observers could easily form the impression that sustainability is relevant primarily for well-resourced businesses in advanced economies.

Entropic Overhead: Measuring the Circular Economy

NEW METRICS - Errors using inadequate data are much less than those using no data at all.— Charles BabbageDo you break the timer when your boiled egg is cooked?Our economy does; it is like a broken hourglass. We collect together valuable materials, apply energy and labour, put them into products that have yet more added design and brand value and spew them out into the world before starting again (mostly), from scratch.This of course would all be fine if scarcity was not a problem: If the materials, energy and inputs we rely upon for industrial production were either eternally abundant or safe to distribute and use. However in our current industrial models this is simply not the case.

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WikiPearl Promises an Edible Packaging Revolution

CHEMISTRY, MATERIALS & PACKAGING - Consumer demand for foods convenient and fast has led to a surge in packaging waste across the globe. The use and disposal of plastic in particular has spiked, and despite increased corporate and municipal recycling programs, far too much plastic still ends up in landfills. This grab-and-go mentality for both junk and healthful foods alike will hardly be sustainable in the long run as more food companies and their brands churn out more products and packaging gimmicks in the name of “innovation.” Not one company so far, though, has found an innovative way to deal with the accumulation of Tetra-Paks, cartons and myriad types of plastic. Could edible packaging help solve this problem?

Three Hidden Killers of Sustainability Programs

MARKETING AND COMMS - In the past decade, corporate sustainability and corporate social responsibility (CSR) programs have come a long way, with companies putting real money and staff into the efforts. Increasingly, companies have appointed top executives to be held accountable in these areas, and just about every big firm issues some kind of sustainability or CSR report.But despite the continued focus, progress remains slower than hoped. Why? After all, studies continue to show that CEOs rank sustainability as one of the most critical business drivers that will affect their company’s success — and financial performance — in the years to come.

Adidas Helps Indonesian Suppliers Save Nearly 5,000 Tons of CO2

SUPPLY CHAIN - Suppliers in Indonesia have saved up to 4,715 tons of carbon dioxide since 2011, thanks to an energy efficiency program initiated by Adidas Group and the German Organization for International Cooperation — ‘Deutsche Gesellschaft für Internationale Zusammenarbeit’ (GIZ).Launched in 2011, “Greening Global Supply Chains — Focus on Energy in Indonesia” aimed to build internal capacities within factories so that they would be able to monitor energy use consistently and analyze the data, propose cost-saving measures and identify and review energy management options and the impact of actions taken.Adidas undertook a road show with GIZ to meet with four clusters of suppliers in Indonesia, and all of the 16 targeted suppliers joined the project.

G20 Takes Landmark Step in Fight Against Super Greenhouse Gases

MARKETING AND COMMS - The 20 biggest world economies have agreed to use the resources of the Montreal Protocol to initiate a global phase-down of hydrofluorocarbons (HFCs), a significant group of super greenhouse gases (GHGs).According to The Environmental Investigation Agency (EIA), HFCs are primarily used in refrigeration and air conditioning and are thousands of times more potent than carbon dioxide. However, climate-friendly alternatives are already widely available.

Dirtball's 'Green Jean' Needs Your Help to Tackle Plastic Bottle Waste

WASTE NOT - 66 billion bottles of water are consumed (and ultimately tossed) each year in the United States alone. In order to make a dent in this staggering number, eco-friendly clothing company Dirtball is using Kickstarter to launch a new product, The Green Jean.

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