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How To Unstick the Leader in You

LEADERSHIP - As a leader, at one point or another, you may have felt trapped by circumstance. Maybe you felt bound by red tape, frozen inside a political battle or constrained by the past. When all you can see are limitations, chances are you’re not able to lead anybody.So how can you lead when you feel trapped? How can you create your own path and step into a place of possibilities and promise?

How To Use an Awards Scheme To Engage Your Stakeholders

MARKETING AND COMMS - At 2degrees, we’re all about engagement.

'Fresher for Longer' Campaign Hopes To Reduce UK Food Waste by Highlighting Importance of Packaging

WASTE NOT - In a recent report from the Waste and Resources Action Programme (WRAP), researchers determined that consumer attitudes and behaviors surrounding food packaging could help reduce household food waste.

Sustainable Brands Announces First Look at 2013 Innovation Open Finalists

PRESS RELEASE - SAN FRANCISCO, May 20, 2013 – Sustainable Brands® recently announced the twelve semi-finalists selected from over 100 entries received from across the globe to compete at the Sustainable Brands Innovation Open (SBIO) business plan competition.

Walmart Partners with LaborVoices To Ensure Factory Safety in Bangladesh

SUPPLY CHAIN - LaborVoices has announced a new partnership with Walmart that will provide visibility into the retail giant's supply chain through real-time, anonymized worker feedback, to help Walmart ensure safe factory working conditions throughout its Bangladeshi supply chain.

UK Retailers Increase Efforts To Decrease Food Waste

WASTE NOT - Coca-Cola Enterprises, Unilever, AB InBev, Nestlé, and 45 other retailers, manufacturers and brands have all recommitted to a joint reduction of food and drink waste by 1.1 million metric tons by 2015.

Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand

SUPPLY CHAIN - The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in Bangladesh reminded me of Nike’s past and its subsequent corporate sustainability evolution. Fifteen years ago, Nike underwent arguably more intense scrutiny and brutal attacks for its global supply chain management policies and priorities.

SAP Advances Business Case for Integrated Reporting

MARKETING AND COMMS - SAP is using its integrated sustainability and annual report to promote more deeply embedded sustainability in its operations, the software company’s chief sustainability officer, Dr.

The Two Deficits, Part Two: What's Exceptional About America?

MARKETING AND COMMS - This is the second in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:

Sustainability: Understand, Adapt, Then Signal

MARKETING AND COMMS - Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.

How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration

BEHAVIOR CHANGE - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.

DuPont and EOS Climate Commence CFC Buyback Program

CHEMISTRY, MATERIALS & PACKAGING - DuPont Refrigerants and EOS Climate have announced a new buyback program to incentivize the return of recovered chlorofluorocarbon (CFC) refrigerants by paying contractors and business owners for the safe disposal of polluting substances.

The Long View

LEADERSHIP - I have been reading a ton about all of human history in anticipation of a new book I’m working on. It has provided me with a fresh perspective on life that has been an unexpected and welcome surprise. I notice that in so much of my life I see patterns that appear to be quite clear and meaningful.

Run Up to SB '13: Neal Gorenflo on the Cultural Shift Around Innovation and the Sharing Economy

PRODUCT, SERVICE & DESIGN INNOVATION - Neal Gorenflo is the co-founder of the non-profit Shareable, whose mission is to empower everyone to share for a more joyous, resilient and equitable world. Shareable is best known for its online magazine covering the sharing economy.At Sustainable Brands ’13 (June 3-6), Gorenflo will be moderating and participating in panel discussions focused on entrepreneurial trends and the importance of connecting innovation with purpose. I asked him a few questions about how sharing fits into the picture.

Shelton Group Hires Brooks Clark as Managing Editor

PRESS RELEASE - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that it has added Brooks Clark as Managing Editor of Shelton Insights, the agency’s soon-to-be-launched, web-based news service. “This is an exciting move for us a company because we’re expanding our service offering and exploring more ways to share our insights,” said Suzanne Shelton, founder and CEO of Shelton Group. “With Brooks’ extensive writing and editing experience, I know he will do a great job in pioneering this initiative.”

Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements

PRESS RELEASE - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in many behaviors, including those listed below: • Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent • Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent In addition, the survey found: • 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings

Solar Conduction Dryer Wins Grand Prize in 2013 Dell Social Innovation Challenge

PRESS RELEASE - •Student team from India addresses the 20 to 30 percent food spoilage rate for poor rural farmers, via cost-effective dehydrators powered by solar conduction •Finalist projects range from new cancer diagnostic tool and nonprofit fundraising platform to solar power crowdsourcing and recycled shoes •Entrepreneurial students and their innovative ventures celebrated at finals event

GE Introduces New Membrane To Purify Tough-to-Treat Water

CHEMISTRY, MATERIALS & PACKAGING - GE has developed a new membrane to purify tough-to-treat water such as wastewater from industrial processes that can reduce time between cleanings by as much as 50 percent.

Refrigerant Revolution: EOS Climate Turning GHGs from Liabilities to Assets

CHEMISTRY, MATERIALS & PACKAGING - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature articles introducing our semi-finalists. This week, meet EOS Climate.Joe Madden, Todd English and Jeff Cohen met at graduate school in 2009, and created their company EOS Climate with the objective of tackling climate change by managing greenhouse gases with market-based approaches.

Reusable Transport Packaging: Good for the Planet, Operational Efficiency and Brand Protection

CHEMISTRY, MATERIALS & PACKAGING - Packaging. The term evokes images of wrappers, tubs, pouches and other types of product encasements we see on store shelves every day. Meanwhile, transport packaging such as pallets, cardboard boxes and plastic stretch wrap remain largely hidden from shoppers’ view.


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