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Innovation & TechnologyMarketing & Communications
AIA Materials Pledge Enables Architects, Designers to Create Spaces Where People and Natural Systems Thrive
AIA Materials Pledge Enables Architects, Designers to Create Spaces Where People and Natural Systems Thrive
Published on June 17, 2022
Written by Shaw Industries
About a 5 minute read

The places where we work, play, eat, sleep, learn and heal can have an impact on our wellbeing. And everything from access to daylight and sound levels in a room to material selection and color schemes affects how we experience a space. Read More...

Organizational Governance
New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership
Published on June 17, 2022
Written by Liz Courtney
About a 4 minute read

BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. Read More...

Materials & Packaging
Unilever, Geno Launch $120M Venture to Scale Alternative to Palm Oil-, Fossil Fuel-Based Cleansers
Unilever, Geno Launch $120M Venture to Scale Alternative to Palm Oil-, Fossil Fuel-Based Cleansers
Published on June 16, 2022
About a 3 minute read

The partnership aims to commercialize and scale more sustainable alternatives to palm oil and fossil-fuel-derived cleansing ingredients — the current industry standard in everyday cleaning and personal care products. Read More...

Circular Economy
Shein Acknowledges Textile Waste with $50M EPR Commitment; But Critics Say It’s Small Change
Shein Acknowledges Textile Waste with $50M EPR Commitment; But Critics Say It’s Small Change
Published on June 15, 2022
About a 7 minute read

What some are calling 'a significant step toward accountability' for fast fashion brands, others say is lip service and an inadequate approach to supporting waste-management efforts in communities deeply impacted by textile waste. Read More...

Finance & InvestmentCircular Economy
War in Ukraine Takes Toll on East Asian Economies, Prospects for Achieving SDGs
War in Ukraine Takes Toll on East Asian Economies, Prospects for Achieving SDGs
Published on June 14, 2022
Written by Shantanu Mukherjee
About a 4 minute read

As ever, it is the most vulnerable people around the world who suffer greatest from slow growth, rising inflation, and the energy and food system disruptions stemming from the war in Ukraine. Bridging the finance divide, while ensuring that resources catalyze the necessary transformations, will be key for putting the SDGs back within reach. Read More...

New MetricsOrganizational Governance
Measuring What Matters: PMI’s New Sustainability Index
Measuring What Matters: PMI’s New Sustainability Index
Published on June 14, 2022
Written by Jennifer Motles
About a 4 minute read

As we continue to transform and discover better ways to develop impactful solutions, we hope our transparency and ambitious targets will spark dialogue with those who can help accelerate the pace of change — to question, challenge and engage with us as we work on making PMI better. Read More...

Consumer Behavior ChangeMarketing & Communications
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Published on June 13, 2022
Written by Tina Nguyen Christian Yonkers and Tom Idle
About a 16 minute read

To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. Read More...

Marketing & CommunicationsCircular EconomyOrganizational Governance
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Published on June 13, 2022
Written by Erin Williams
About a 5 minute read

Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. Read More...

Marketing & Communications
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Published on June 10, 2022
Written by Christian Yonkers and Tom Idle
About a 8 minute read

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be. Read More...

Organizational GovernanceCircular Economy
3 Key Traits Employers Must Adopt to Succeed in the New World of Work
3 Key Traits Employers Must Adopt to Succeed in the New World of Work
Published on June 10, 2022
Written by Christian Yonkers
About a 5 minute read

Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate. Read More...

Consumer Behavior ChangeMarketing & CommunicationsOrganizational Governance
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Published on June 9, 2022
Written by Tina Nguyen and Christian Yonkers
About a 10 minute read

Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers. Read More...

Organizational Governance
Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability
Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability
Published on June 9, 2022
Written by Jonathan Reese
About a 4 minute read

With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise the bar. Read More...

Organizational Governance
P&G Unveils New Strategy to Help Address Global Water Crisis
P&G Unveils New Strategy to Help Address Global Water Crisis
Published on June 9, 2022
About a 5 minute read

The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas. Read More...

Consumer Behavior ChangeMarketing & Communications
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Published on June 8, 2022
Written by Tom Idle
About a 6 minute read

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in. Read More...

Organizational GovernanceOrganizational Governance
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Published on June 7, 2022
About a 5 minute read

New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. Read More...

Materials & Packaging
Finding New Within the Old: Innovating to Advance the Circularity of Plastic
Finding New Within the Old: Innovating to Advance the Circularity of Plastic
Published on June 7, 2022
Written by Han Zhang
About a 5 minute read

Rather than focus solely on plastic alternatives, we must consider the full lifecycle of materials to see the benefits of circularity. Three technologies are surfacing as viable solutions to increase plastic’s circularity with low-carbon performance at the core. Read More...

Marketing & CommunicationsCollaboration & Co-Creation
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains
Published on June 7, 2022
About a 5 minute read

The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency. Read More...

Marketing & Communications
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
Published on June 6, 2022
About a 3 minute read

Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm. Read More...

Supply Chain
Fashion’s Supply Chain Visibility Comes Into Focus
Fashion’s Supply Chain Visibility Comes Into Focus
Published on June 6, 2022
Written by U.S. Cotton Trust Protocol
About a 4 minute read

It remains to be seen whether the SEC’s proposed climate-disclosure rules will go into effect; but with the EU bringing in sustainable textile regulations and states passing laws on supply chain due diligence, increased scrutiny over the climate impacts of brands and retailers will continue to grow. Read More...

Innovation & TechnologyInnovation & Technology
Norwegian Startup Lighting the Way for Sea Change in Renewable Energy Solutions
Norwegian Startup Lighting the Way for Sea Change in Renewable Energy Solutions
Published on June 3, 2022
Written by Scarlett Buckley
About a 4 minute read

Sunlit Sea’s prefabricated, floating solar panels optimize longevity, power production and safety, whilst taking a fraction of the time and cost to install. Read More...

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