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No Compromises: How Eastman’s Naia™ Renew Is Transforming the Fashion Industry

Here, Shaw’s Kellie Ballew and Eastman’s Ruth Farrell discuss the opportunities created by Eastman’s Naia™ Renew textile, and the need to show the market that sustainability and circularity can be achieved without compromise. Read More...

HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis

The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model. Read More...

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. Read More...

What Does It Really Mean to Call ‘Society’ Your Stakeholder?

For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? Read More...

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. Read More...

Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions

IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. Read More...

Trending: Brands, Investors Show They’re Banking on Net-Zero Transition

As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future. Read More...

Supply Chain Partnership to Aid Small Ag Businesses Impacted by COVID

Root Capital, Keurig Dr Pepper, USAID and Ezrah Charitable Trust will help 150,000 farmers across Africa, Latin America and Indonesia; to withstand the current pandemic and build their resiliency for years to come. Read More...

Never Say Die: Forging Ahead After the Good, the Bad and the Ugly of 2020

Much of the time, 2020 felt like endlessly rolling a heavy stone uphill day upon day, only to watch it tumble down again. Yet, in truth, we have done good work. We have hauled that boulder farther up the slope, in spite of everything. Read More...

Purpose Governance: A New Role for Boards

Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. Read More...

New PANGAIA Partnership Aims to Scale Industry Adoption of Sustainable Synthetic Textiles

With an investment in Kintra Fibers, a material science company that makes 100% bio-based and compostable yarns, PANGAIA aims to raise industry standards for synthetic materials. Read More...

A Return to Atlantis, Part I: Infrastructure on the Brink

Every aspect of coastal infrastructure will be impacted by sea level rise; and the sheer size of the problem is difficult to comprehend. We can’t just turn Venice, California into Venice, Italy; but there are things we can do to protect our coastal communities and infrastructure. Read More...

Rally Around One Purpose. Millions of Customers at a Time.

Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was intended to. Read More...

Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19

Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. Read More...

Please Hold the Packaging: Creating a No-Landfill Meal Kit

Meal kits are synonymous with excessive packaging, but they have a crucial redeeming feature — they reduce food waste. At Just Salad, that got us thinking: Could we drastically reduce packaging to make meal kits an unambiguous environmental win? Read More...

Why Brands Need Purpose to Survive, Now More Than Ever

We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant. Read More...

Chicago-Area Communities See Benefits of Biodiesel

Biodiesel blends of 20%, also known as B20, are growing in popularity. Here are stories of three suburban Chicago communities that have committed to B20, and the many benefits they’ve received. Read More...

New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It

Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had. Read More...

How Seiko Epson Is Using Digital Technology to Transform the Textile Industry

Through its cutting-edge inkjet textile-printing technology, Seiko Epson is aiming to not only transform the textile industry, but to help solve an array of social issues caused by analog printing in a range of fields. Read More...

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
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