Marketing and Comms
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary

One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows. To draw attention to the issue, the consumer goods giant’s non-profit Children’s Safe Drinking Water (CSDW) Program and National Geographic have released a documentary and national survey in conjunction with World Water Day.

“This documentary reflects the very real and powerful stories of people whose lives have been impacted by programs that provide access to clean drinking water, and we are proud to join P&G to continue to drive awareness around this pressing issue and reach others in need.”

Global awareness of the water crisis is growing, but many consumers in the US are still unaware of how many people struggle with the daily reality of not having access to clean water, something P&G sought to explore by commissioning a new survey to be released along with the documentary.

“In some parts of the world, we take for granted the availability of clean water. People in countries like Mexico, Indonesia and Kenya struggle with finding clean water to drink. And without clean drinking water, it’s much harder to keep their children healthy, have them get an education and provide a better life for their families,” said Marc Pritchard, Chief Brand Officer at P&G. “Our goal in partnership with National Geographic, is to share these stories about the power of clean water and to inspire others to make a difference and become a part of the solution.”

Launched in 2004, the P&G CSDW Program works with more than 150 partners and organizations to provide water purification technology to communities that lack clean drinking water. To date, the program has delivered more than 13 billion liters of clean water to people who need it most.

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