Published 3 years ago.
About a 4 minute read.
In the name of continued improvement for the benefit and sustainability of their respective industries and the agricultural communities that supply them, Timberland and Hershey unveil new measures to ensure ethical supply chains for leather and cocoa, respectively.
Image credit: Timberland
Today, Timberland announced a
new partnership with the Savory Institute — a
501(c)(3) non-profit focused on the large-scale regeneration of the world’s
This partnership builds on both organizations’ efforts to create regenerative
supply chains for the fashion industry: The Savory Institute has already
partnered with luxury fashion giant
to advocate regenerative sourcing solutions and expand the regenerative
agriculture framework in fashion’s global supply chains; while Timberland has
also teamed up with Other Half
which partners with farmers, tribes, and ranchers such as Thousand Hills
Lifetime Grazed to source hides and
other high-quality byproducts from regenerative, organic and more sustainably
For Timberland, the new partnership also builds on parent company VF Corporation’s commitment to
uphold rigorous standards for its leather sourcing, which it demonstrated by
cutting ties with its suppliers in
during last year’s devastating Amazon fires. Timberland says its goal is to
build and connect a network of early-adopter regenerative ranches with its
large-scale tannery partners to help build a regenerative supply chain for
footwear and apparel.
“The regenerative movement has largely been focused on the food
to date, but we at Savory Institute believe there is an opportunity to
simultaneously synergize with the apparel industry and open up unparalleled
successes for the planet,” said Chris Kerston, Chief Commercial Officer for
the Land to Market program at Savory. “We are thrilled to be partnering with
Timberland, a proven leader in this space, on their initiative to bring leather
products raised on verified regenerative landscapes to the masses.”
As part of the partnership, Timberland will co-fund the Institute’s Ecological
Outcome Verification process — which measures
the tangible regenerative benefits occurring on the land, while also providing
valuable data back to farmers to improve their practices — on all Thousand Hills
Lifetime Grazed ranches.
This fall, Timberland will launch a collection of boots made using Regenerative
Leather sourced from Thousand Hills Lifetime Grazed ranches, with plans to scale
the program significantly over time.
Read more about the
and the benefits of regenerative grazing
Image credit: Rodrigo Flores/Unsplash
Meanwhile, The Hershey Company
announced on Wednesday an expansion of its Cocoa for
— committing to 100 percent direct-sourced cocoa in high-risk areas by 2025,
including all cocoa sourced by its suppliers from Cote d’Ivoire and
A majority of the world’s cocoa comes from West Africa — a notorious hotspot
for labor issues, due to poverty in the region. This expanded commitment aims to
make Hershey’s cocoa from these countries traceable from the farm to the first
point of purchase, giving the company a clear line of sight into where all of
its West African cocoa is grown and how it is produced — providing more
transparency for all stakeholders, including consumers.
In 2012, as part of its long-standing efforts to create more sustainable cocoa
communities, Hershey committed to sourcing 100 percent certified and sustainable
cocoa by 2020 — a goal it says it reached in January. A recent Mighty Earth
found Hershey leading the industry in the areas of transparency/traceability and
agroforestry, but still needing improvement when it comes to addressing
deforestation, living incomes for farmers and child labor.
“By purchasing all our cocoa as certified and sustainable, we directly support
higher incomes for farmers and improve labor and environmental standards,” said
Jeff King, Senior Director of Global Sustainability and Social Impact. “We
recognize, however that certification is not enough. Transitioning to 100
percent direct cocoa sourcing for these high-risk areas gives us more
transparency into our cocoa supply chain and enables us to provide more support
to farmers and scale-up programs such as Child Labor Monitoring and Remediation
(CLMRS) to 100 percent of our Cote d’Ivoire- and Ghana-sourced cocoa by 2025 to
help end child labor.”
Hershey is not alone in its efforts to ensure an ethical West African cocoa
supply chain — especially as it pertains to maintaining standards in Cote
d’Ivoire and Ghana, specifically: Fellow chocolate giants Barry Callebaut
and Nestlé are also taking innovative measures to ensure ethical labor
respectively, in the two countries.
Read more about Hershey’s expanded Cocoa For Good
Published May 28, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST