Philip Morris International

PMI is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes. We are focused on creating long-term value while minimizing the negative externalities associated with our products, operations and value chain.

Corporate Member
Gold-Level

Philip Morris International

Philip Morris International is tagged in 21 stories. Page 2 of 2.
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same

4 years ago - Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition.

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