PMI is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes. We are focused on creating long-term value while minimizing the negative externalities associated with our products, operations and value chain.
Sponsored Webinars
Thursday, 25 July 2019
Social Sustainability: How Philip Morris International is tackling child labor and working to improve labor practices in its tobacco growing supply chain
Monday, 16 December 2019
Responding to the climate crisis. How Philip Morris International is Reducing its Carbon Footprint
Tuesday, 24 March 2020
Global EQUAL-SALARY certification: Insights from PMI’s journey toward a gender-balanced workplace
Thursday, 22 July 2021
Impact measurement & valuation: Holding sustainability accountable
Thursday, 9 March 2023
Taking Water Stewardship to the Next Level
Philip Morris International
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
5 years ago - Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition.