Stories About Brand Strategy

Found 815 stories. Page 2 of 41.

Recruit Group: Resolving Society's Negatives with Business Solutions
Recruit Group: Resolving Society's Negatives with Business Solutions

LEADERSHIP - This post has been translated from Japanese. Read the original interview here.

Sharing Is the Key to Scaling Sustainability
Sharing Is the Key to Scaling Sustainability

COLLABORATION - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

Technology and China’s Green Development - Innovating An Environmentally Sustainable Future
Technology and China’s Green Development - Innovating An Environmentally Sustainable Future

PRESS RELEASE - SAP has made environmental sustainability an integral part of corporate strategy. We strive to promote sustainability across our entire business and to extend our impact through partners and customers. One area of the world where this is vitally important is China. As the world’s largest greenhouse gas emitter and manufacturing powerhouse, China is a focal point for any conversation around global environmental issues. The country’s central government is committed to policies ensuring that its accelerated development takes full consideration of the environment.

Here’s why it makes sense for companies to support climate-related disclosure
Here’s why it makes sense for companies to support climate-related disclosure

PRESS RELEASE - Mainstream investors are increasingly conscious of the impacts of climate change and they want to know how companies disclose and manage climate-related risks. The TCFD provides recommendations that aim to meet investors’ demand for just such information. By adopting the recommendations, companies signal they are considering, and reacting to, the impacts of climate change on their business. It is an important first step in helping the market to allocate capital in ways that drive the transition towards a sustainable, low-carbon economy.

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These 8 Core Values Helped My Business Achieve Long-Term Growth
These 8 Core Values Helped My Business Achieve Long-Term Growth

ORGANIZATIONAL CHANGE - Much has been said about how to grow a company and sustain that growth over time. From building a sales funnel and forming strategic partnerships to implementing the right IT systems and establishing parameters for how employees interact with each other, with management and customers, there is no shortage of advice.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

BUSINESS CASE - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose.

2 Tools That Can Help Set Your Business Up for True Future-Fitness
2 Tools That Can Help Set Your Business Up for True Future-Fitness

LEADERSHIP - Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°C. The main conclusion from the report was that global warming is likely to reach 1.5°C in just 12 years if current rates of greenhouse gas (GHG) emissions continue. To halt warming at 1.5°C and thus avoid the most disastrous impacts of climate change, the IPCC states that anthropogenic GHG emissions must reach net zero by 2050. This is a monumental task and one that will require what the IPCC calls “rapid and far-reaching transitions.”

Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale

BEHAVIOR CHANGE - This article originally appeared on MeetingoftheMinds.org on October 22, 2018.

Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

FINANCE & INVESTMENT - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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'Earth Day Every Day': 4 Tips for Successful Corporate Activism
'Earth Day Every Day': 4 Tips for Successful Corporate Activism

MARKETING AND COMMS - Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged. Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.

How MOD Pizza's People-First Culture Drives Growth and Impact
How MOD Pizza's People-First Culture Drives Growth and Impact

ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.

#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.

#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication
#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet

MARKETING AND COMMS - While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices.

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To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

MARKETING AND COMMS - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative
Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative

PRESS RELEASE - Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on. MSRI was the catalyst that launched The Dow Chemical Company into a collaborative approach in helping the world achieve sustainable development. It also ushered in a wave of new and unique company-NGO collaborations that helped accelerate progress and set new standards for these relationships. It is hard to imagine the great collaborations of more recent years (e.g., US Climate Action Partnership formed in 2006) happening without that catalyst of MSRI.  

Experts Gather to Discuss ROI of Sustainable Business at New Metrics '18
Experts Gather to Discuss ROI of Sustainable Business at New Metrics '18

PRESS RELEASE - SAN FRANCISCO, October 29, 2018 — The Sustainable Brands® community gathers today in Philadelphia, PA to kick off the 8th annual New Metrics conference.

Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like
Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like

NEW METRICS - Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next week in Philadelphia, I sat down with Cora Olsen, Global Lead on Integrated Reporting at Novo Nordisk, to discuss what the company learned from this process.

Urban Brand Utility: Impact Branding for the Urbanising Century
Urban Brand Utility: Impact Branding for the Urbanising Century

MARKETING AND COMMS - The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the energy supply from its main urban centres, for intermittent periods of time. Back then, as a student living in São Paulo, I remember streets darkening as the sun went down. In one of those evenings, walking back home from university, two men driving a motorcycle stopped right in front of me. One of them jumped off the bike and before I knew it, he hit me on the head with the back of his gun and stole my backpack.

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Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy
Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy

PRODUCT, SERVICE & DESIGN INNOVATION - Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability strategy. But as the industrial era is replaced by a more entrepreneurial society, YouNoodle is helping brands and organizations keep up with disruptive innovation — and the sustainability space could certainly use more of that.

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