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Stories About Brand Strategy

Found 821 stories. Page 2 of 42.

The Art of Failure: Lessons for Brands from the Bottom of the Pyramid
The Art of Failure: Lessons for Brands from the Bottom of the Pyramid

SUPPLY CHAIN - Let me tell you a few things about failure — a subject on which I’m something of an expert.

Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery
When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery

SUPPLY CHAIN - This year’s holiday feasts will feature a bounty of meats, vegetables and other foods, many that people don’t know are big contributors to global warming.

DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice
DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice

PRESS RELEASE - DuPont Sustainable Solutions (DSS) today announced the launch of a new global Innovation Management consulting practice that is specifically designed to enable B2B clients to bring more high value-added products and business models to market, profitably.

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At LG, customer-centricity revolves around sustainability
At LG, customer-centricity revolves around sustainability

PRESS RELEASE - The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they are not satisfied with businesses that focus only on short-term profit maximization. People tend to stay loyal to businesses that are far more considerate of human needs and the environment in general. LG Electronics (LG), is heavily invested in creating innovative industry-leading products focused on creating sustainable domestic home-living for its trend-setting consumers.

Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

PRESS RELEASE - 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.

Self-Disrupt to Redesign the Future of Work
Self-Disrupt to Redesign the Future of Work

ORGANIZATIONAL CHANGE - “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller

Recruit Group: Resolving Society's Negatives with Business Solutions
Recruit Group: Resolving Society's Negatives with Business Solutions

LEADERSHIP - This post has been translated from Japanese. Read the original interview here.

Sharing Is the Key to Scaling Sustainability
Sharing Is the Key to Scaling Sustainability

COLLABORATION - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

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Technology and China’s Green Development - Innovating An Environmentally Sustainable Future
Technology and China’s Green Development - Innovating An Environmentally Sustainable Future

PRESS RELEASE - SAP has made environmental sustainability an integral part of corporate strategy. We strive to promote sustainability across our entire business and to extend our impact through partners and customers. One area of the world where this is vitally important is China. As the world’s largest greenhouse gas emitter and manufacturing powerhouse, China is a focal point for any conversation around global environmental issues. The country’s central government is committed to policies ensuring that its accelerated development takes full consideration of the environment.

Here’s why it makes sense for companies to support climate-related disclosure
Here’s why it makes sense for companies to support climate-related disclosure

PRESS RELEASE - Mainstream investors are increasingly conscious of the impacts of climate change and they want to know how companies disclose and manage climate-related risks. The TCFD provides recommendations that aim to meet investors’ demand for just such information. By adopting the recommendations, companies signal they are considering, and reacting to, the impacts of climate change on their business. It is an important first step in helping the market to allocate capital in ways that drive the transition towards a sustainable, low-carbon economy.

These 8 Core Values Helped My Business Achieve Long-Term Growth
These 8 Core Values Helped My Business Achieve Long-Term Growth

ORGANIZATIONAL CHANGE - Much has been said about how to grow a company and sustain that growth over time. From building a sales funnel and forming strategic partnerships to implementing the right IT systems and establishing parameters for how employees interact with each other, with management and customers, there is no shortage of advice.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

BUSINESS CASE - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose.

2 Tools That Can Help Set Your Business Up for True Future-Fitness
2 Tools That Can Help Set Your Business Up for True Future-Fitness

LEADERSHIP - Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°C. The main conclusion from the report was that global warming is likely to reach 1.5°C in just 12 years if current rates of greenhouse gas (GHG) emissions continue. To halt warming at 1.5°C and thus avoid the most disastrous impacts of climate change, the IPCC states that anthropogenic GHG emissions must reach net zero by 2050. This is a monumental task and one that will require what the IPCC calls “rapid and far-reaching transitions.”

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Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale

BEHAVIOR CHANGE - This article originally appeared on MeetingoftheMinds.org on October 22, 2018.

Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

FINANCE & INVESTMENT - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

'Earth Day Every Day': 4 Tips for Successful Corporate Activism
'Earth Day Every Day': 4 Tips for Successful Corporate Activism

MARKETING AND COMMS - Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged. Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.

How MOD Pizza's People-First Culture Drives Growth and Impact
How MOD Pizza's People-First Culture Drives Growth and Impact

ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.

#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication
#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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