Stories About Brand Strategy

Found 815 stories. Page 4 of 41.

Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action
Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action

FINANCE & INVESTMENT - Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the transition to a low-carbon economy. In addition to advising companies on climate change and carbon neutrality strategies, EcoAct also conducts research to assess publicly listed companies’ efforts in these areas.

Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth

WALKING THE TALK - Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods.

The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

MARKETING AND COMMS - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives

PRESS RELEASE - Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sustainability newsroom. Social Enterprise Academy provides high-quality and accessible learning and development opportunities to support people and organizations enabling social change in Scotland and across the globe.

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Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

PRODUCT, SERVICE & DESIGN INNOVATION - The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? And what does it do to promote sustainability?

Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices
Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices

PRESS RELEASE - Stanley Black & Decker (NYSE :SWK) today announced that it has earned the distinction of being a component of the Dow Jones Sustainability World Index (DJSI) by S&P Dow Jones Indices and RobecoSAM.

Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones

PRESS RELEASE - More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heritage Month. The September 15th - October 15th dates have special significance as seven Hispanic countries celebrate their Independence Day during, or in close proximity to, this period: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile.

Interface: How +Positive Spaces Can Create a Healthier Planet
Interface: How +Positive Spaces Can Create a Healthier Planet

PRESS RELEASE - Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes.

Brands: Time to Address the Growth vs Happiness Conundrum
Brands: Time to Address the Growth vs Happiness Conundrum

THE NEXT ECONOMY - Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t have and fuels frustration and insecurity. What does this mean for businesses that aspire to grow? How can brands improve their impacts on the world whilst also selling us more?

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Efficient Water Usage in Recycled Fiber Production
Efficient Water Usage in Recycled Fiber Production

PRESS RELEASE - A Q&A with Phil Nysse, Production Superintendent at Sustana’s Fox River Fiber Mill

Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability
Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability

ORGANIZATIONAL CHANGE - “Break down the silos” has become a bit of a catchphrase for business in the last decade, as companies have come to realize the benefits of cross-departmental collaboration. Today's sustainability teams charged with boosting the impact of their initiatives could gain a lot by adopting this mantra, too. Whether the goal is to cut CO2 emissions, reduce waste, conserve resources or all of the above, more and more brands have sustainability strategies in place. But making them a meaningful part of your brand is another story.

Your Key to Positive Impact: The 4 Generations Principle
Your Key to Positive Impact: The 4 Generations Principle

MARKETING AND COMMS - Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Let's see how a “4 generations principle” can contribute.

The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company

PRESS RELEASE - Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how Nestlé’s enhanced growth strategy harnesses the entrepreneurial spirit on which the company was founded 150 years ago. With this new investment, Nestlé is very well positioned to be the leader in the plant-food based segment in Zone Americas with the addition of the NATURE'S HEART and ESSENTIAL LIVING FOODS brands.

Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

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Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems

ORGANIZATIONAL CHANGE - Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical marketplace where customers are demanding more. They want to know the substance beyond the sizzle of advertising. For branding to remain the economic engine it has been over the past 70 years, we need to ask: What’s next?

How to Be a Company Society Requires for the Next 100 Years
How to Be a Company Society Requires for the Next 100 Years

FINANCE & INVESTMENT - This post has been translated from Japanese — read the original interview here.

Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term
Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term

PRESS RELEASE - In our “Conversations with Green Champions,” Rolland President Philip Rundle asks sustainability-minded organizations about their approach to environmental responsibility.

Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste
Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste

MEMBER SPOTLIGHT - Stephanie Valdez Streaty, senior director of corporate social responsibility at Cox Automotive, shares how they plan to achieve an ambitious Zero Waste to Landfill goal by 2024 and speaks about future projects she’d like to tackle with help from other SB Corporate Members, including water replenishment projects. Read on to see how her love for sustainability and the outdoors has positively impacted her family, her community and her workplace.

SAP: Building a Business Case for Sustainability through Data
SAP: Building a Business Case for Sustainability through Data

PRESS RELEASE - While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the Thought Leaders channel on the openSAP platform, SAP and the Institute of Management Accountants (IMA®) are working to help answer this question through a free online course, “Improving Confidence in Sustainability Performance Data.”

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Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality
Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality

PRESS RELEASE - Access to safe drinking water and sanitation is everyone’s right. Just like the right to liberty or the right to a fair public hearing. There’s not a drop of difference. But in the real world, it doesn’t always work that way. This isn’t down to a lack of effort. Every year, billions of dollars are ploughed into projects to improve water, sanitation and hygiene (WASH) services – many of which are exemplary. Yet, progress remains stubbornly slow. Clearly, some fresh thinking and new ways of working are needed. But where to look? Enter the impact entrepreneurs

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