Stories About Brand Strategy

Found 863 stories. Page 4 of 44.

Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

ORGANIZATIONAL CHANGE - Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours.

Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals
Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals

PRESS RELEASE - Company Makes New Commitments to Create a Sustainable, Closed-Loop Fiber Future

A Four-Step Cycle for Strengthening Your Company Culture
A Four-Step Cycle for Strengthening Your Company Culture

ORGANIZATIONAL CHANGE - Strengthening a culture is not a one-off project; it is truly never-ending.

Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

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Utopies: Localizing the Sustainable Economy
Utopies: Localizing the Sustainable Economy

COLLABORATION - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

What the Black Friday Climate Report Means for Companies
What the Black Friday Climate Report Means for Companies

THE NEXT ECONOMY - The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not just consumers that care. A recent NAEM trends report found that in boardrooms across the country, companies are committing to addressing the climate challenges of our time by setting and meeting ambitious climate goals.

Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Trending: Regenerative Sourcing, Circular Models Revamping Fashion

COLLABORATION - This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.”

Q&A: How Social Design Is Creating New Markets, More Engaged Cultures
Q&A: How Social Design Is Creating New Markets, More Engaged Cultures

ORGANIZATIONAL CHANGE - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

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The Art of Failure: Lessons for Brands from the Bottom of the Pyramid
The Art of Failure: Lessons for Brands from the Bottom of the Pyramid

SUPPLY CHAIN - Let me tell you a few things about failure — a subject on which I’m something of an expert.

Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery
When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery

SUPPLY CHAIN - This year’s holiday feasts will feature a bounty of meats, vegetables and other foods, many that people don’t know are big contributors to global warming.

DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice
DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice

PRESS RELEASE - DuPont Sustainable Solutions (DSS) today announced the launch of a new global Innovation Management consulting practice that is specifically designed to enable B2B clients to bring more high value-added products and business models to market, profitably.

At LG, customer-centricity revolves around sustainability
At LG, customer-centricity revolves around sustainability

PRESS RELEASE - The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they are not satisfied with businesses that focus only on short-term profit maximization. People tend to stay loyal to businesses that are far more considerate of human needs and the environment in general. LG Electronics (LG), is heavily invested in creating innovative industry-leading products focused on creating sustainable domestic home-living for its trend-setting consumers.

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Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

PRESS RELEASE - 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.

Self-Disrupt to Redesign the Future of Work
Self-Disrupt to Redesign the Future of Work

ORGANIZATIONAL CHANGE - “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller

Recruit Group: Resolving Society's Negatives with Business Solutions
Recruit Group: Resolving Society's Negatives with Business Solutions

LEADERSHIP - This post has been translated from Japanese. Read the original interview here.

Sharing Is the Key to Scaling Sustainability
Sharing Is the Key to Scaling Sustainability

COLLABORATION - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

Technology and China’s Green Development - Innovating An Environmentally Sustainable Future
Technology and China’s Green Development - Innovating An Environmentally Sustainable Future

PRESS RELEASE - SAP has made environmental sustainability an integral part of corporate strategy. We strive to promote sustainability across our entire business and to extend our impact through partners and customers. One area of the world where this is vitally important is China. As the world’s largest greenhouse gas emitter and manufacturing powerhouse, China is a focal point for any conversation around global environmental issues. The country’s central government is committed to policies ensuring that its accelerated development takes full consideration of the environment.

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Here’s why it makes sense for companies to support climate-related disclosure
Here’s why it makes sense for companies to support climate-related disclosure

PRESS RELEASE - Mainstream investors are increasingly conscious of the impacts of climate change and they want to know how companies disclose and manage climate-related risks. The TCFD provides recommendations that aim to meet investors’ demand for just such information. By adopting the recommendations, companies signal they are considering, and reacting to, the impacts of climate change on their business. It is an important first step in helping the market to allocate capital in ways that drive the transition towards a sustainable, low-carbon economy.

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