Stories About Brand Strategy

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DowDuPont Named to FTSE4Good Index Series
DowDuPont Named to FTSE4Good Index Series

PRESS RELEASE - DowDuPont™ (NYSE: DWDP) announced today that it was named a constituent of the FTSE4Good Index Series. FTSE4Good was created by the global index provider, FTSE Russell, and is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices. The FTSE4Good indices are used by a wide variety of market participants to create and assess responsible investment funds and other products.

The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Former CEO of Patagonia Is Taking on Bad Baby Gear

PRODUCT, SERVICE & DESIGN INNOVATION - The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat with the Pearl Izumi mark, look up at the Patagonia surfboard in the rafters, and you realize this little converted garden shed is like a history lesson in Crooke’s path from Navy SEAL to being a leading figure in sustainable business.

Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options

BEHAVIOR CHANGE - Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar. Along with the redesign, a £5 million marketing campaign communicates the changes to consumers, featuring 10- and 30-second ads alongside out-of-home advertising. The ad, “One Way or Another,” reminds consumers they can enjoy Coca-Cola, with or without sugar.

Your Stakeholders Are Listening, So What Are You Saying?
Your Stakeholders Are Listening, So What Are You Saying?

MARKETING AND COMMS - Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to consider all the ways your company interacts with the world around it and, most importantly, what stories you are telling.

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Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World
Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World

PRESS RELEASE - Mastercard today published its 2017 Corporate Sustainability Report, highlighting the ways in which the company is delivering on its commitment to be a force for good in the world. The company broke new ground this year in its social impact efforts, allocating $500 million from tax savings to advance inclusive growth. It has already contributed an initial $100 million to those initiatives. It also gained industry-first approval for its science-based target to reduce greenhouse gas (GHG) emissions.

Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials
Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials

CHEMISTRY, MATERIALS & PACKAGING - Over his more than 30 years in the business, Mike Saltzberg has seen firsthand how sustainability has grown to be of equal consideration with technical performance and cost in the development of new biomaterials. Saltzberg is the Global Business Director for Biomaterials at DuPont Industrial Biosciences, the team that ideates and develops products derived from bio-based materials. Among their innovations is DuPont™ Sorona®, a partially plant-based fiber increasingly used in apparel and carpet.

Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report
Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report

PRESS RELEASE - Visa today released its 2017 Corporate Responsibility and Sustainability Report, the company’s summary of progress in its ongoing commitment to corporate responsibility, sustainability and ethical leadership. The report addresses the commitments and progress Visa has made across its most significant environmental, social and governance (ESG) issues.

Eastman Publishes 2018 Sustainability Report
Eastman Publishes 2018 Sustainability Report

PRESS RELEASE - Eastman today announces the release of its 2018 sustainability report, Changing the trajectory. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past year. The interactive report is available online at www.eastman.com/sustainability.

Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report
Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report

PRESS RELEASE - Humana Inc., one of the nation’s leading health and well-being companies, today released its 2016-2017 corporate social responsibility (CSR) report. In the comprehensive report, Humana, for the first time, announces the company’s alignment with the United Nations Sustainable Development Goals (SDGs), becoming one of the first U.S. health insurers to commit to the international targets.

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UPS To Test New Electric Vehicle
UPS To Test New Electric Vehicle

PRESS RELEASE - Atlanta, GA - UPS (NYSE:UPS) today announced a collaboration with Thor Trucks, Inc. to develop and test a fully-electric class 6 delivery truck in Los Angeles, Calif. The truck is expected to be ready for deployment later this year. UPS continues to work with a range of companies to test and deploy promising alternative fuel and advanced technology vehicles that will help it meet its sustainability goals. Electric vehicles, and the charging infrastructure needed to support them, play a critical role in UPS’s vision for its fleet of the future.

The Estée Lauder Companies Becomes the First Beauty Company to Partner with LinkedIn Learning
The Estée Lauder Companies Becomes the First Beauty Company to Partner with LinkedIn Learning

PRESS RELEASE - As the world of work is changing faster than ever, employees and potential talent are seeking out learning and development opportunities to not only keep up, but to stay ahead and be challenged. A recent study by Gartner shows that companies that offer learning and development opportunities have an employee-base which is 66% more engaged; 4.2x more likely to stay with their current company; 8x more likely to be high-performers; and learns skills 25% faster* – which is why The Estée Lauder Companies is pleased to be the first-ever beauty company to partner with LinkedIn Learning.

From Alternative to Mainstream: An Honest Look at Doing Good Business
From Alternative to Mainstream: An Honest Look at Doing Good Business

FINANCE & INVESTMENT - For many, the sustainable choice is the alternative choice: alternative lightbulbs, alternative cars, alternative shopping bags, alternative business models. But there’s no longer a need for the sustainability community to present itself this way — especially in relation to business. Every day, businesses face new and emerging risks related to environmental, social and governance (ESG)-related issues. In a world more connected than ever, these risks can be felt more directly and more immediately than they used to be.

Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 2
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 2

BUSINESS CASE - To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of global emissions and therefore play an integral role in meeting these goals.

Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products
Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products

PRESS RELEASE - Johnson's® has been known for its long-standing commitment to safely care for generations upon generations of little ones since 1894. The iconic and beloved brand, trusted by pediatricians worldwide, just stepped up that commitment even more by disclosing 100% of the ingredients in its baby products—including those found in fragrances. Fragrance has long been considered a trade secret, but Johnson's recognizes that today’s parents will feel even more confident in a product if they know 100% of the ingredients.

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GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs
GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs

MARKETING AND COMMS - The Global Reporting Initiative (GRI) and the United Nations Global Compact (UNGC) have released “A Practical Guide” to enable companies to better measure and report on their impact on the Sustainable Development Goals (SDGs). The new publication, Integrating the SDGs Into Corporate Reporting: A Practical Guide, helps companies of all sizes to prioritize SDG targets to act and report on, set related business objectives, and measure and report on progress.

L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG
L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG

PRESS RELEASE - L'Oréal announces the signing of an agreement to acquire Logocos Naturkosmetik AG, the German beauty company which pioneered natural cosmetics with the brand Logona and other brands such as Sante. All the company's brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming. Founded in 1978 by a naturopath, Logocos Naturkosmetik is based in Hanover, Germany and employs about 340 people. In 2017, net sales were 59 million euros across Germany and other countries in Europe.

Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain

LEADERSHIP - Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global supply chain by 2025; among its goals are using 100 percent renewable electricity in its company-owned facilities.

Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference

PRESS RELEASE - Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '18: The ROI of Sustainable Business, scheduled for October 29-31 in Philadelphia, PA.

Forbes Names The Estée Lauder Companies as a Best Employer for Women
Forbes Names The Estée Lauder Companies as a Best Employer for Women

PRESS RELEASE - The Estée Lauder Companies (ELC) has been named to Forbes Magazine’s first-ever America’s Best Employers for Women 2018.

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Maven Platform Lets GM Owners Share Cars, Earn Money
Maven Platform Lets GM Owners Share Cars, Earn Money

PRESS RELEASE - Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. The service is available now in beta in Chicago, Detroit and Ann Arbor, Michigan.

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