Stories About Brand Strategy
Found 863 stories. Page 8 of 44.
Eastman Publishes 2018 Sustainability Report
PRESS RELEASE - Eastman today announces the release of its 2018 sustainability report, Changing the trajectory. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past year. The interactive report is available online at www.eastman.com/sustainability.
Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report
PRESS RELEASE - Humana Inc., one of the nation’s leading health and well-being companies, today released its 2016-2017 corporate social responsibility (CSR) report. In the comprehensive report, Humana, for the first time, announces the company’s alignment with the United Nations Sustainable Development Goals (SDGs), becoming one of the first U.S. health insurers to commit to the international targets.
UPS To Test New Electric Vehicle
PRESS RELEASE - Atlanta, GA - UPS (NYSE:UPS) today announced a collaboration with Thor Trucks, Inc. to develop and test a fully-electric class 6 delivery truck in Los Angeles, Calif. The truck is expected to be ready for deployment later this year. UPS continues to work with a range of companies to test and deploy promising alternative fuel and advanced technology vehicles that will help it meet its sustainability goals. Electric vehicles, and the charging infrastructure needed to support them, play a critical role in UPS’s vision for its fleet of the future.
The Estée Lauder Companies Becomes the First Beauty Company to Partner with LinkedIn Learning
PRESS RELEASE - As the world of work is changing faster than ever, employees and potential talent are seeking out learning and development opportunities to not only keep up, but to stay ahead and be challenged. A recent study by Gartner shows that companies that offer learning and development opportunities have an employee-base which is 66% more engaged; 4.2x more likely to stay with their current company; 8x more likely to be high-performers; and learns skills 25% faster* – which is why The Estée Lauder Companies is pleased to be the first-ever beauty company to partner with LinkedIn Learning.
From Alternative to Mainstream: An Honest Look at Doing Good Business
FINANCE & INVESTMENT - For many, the sustainable choice is the alternative choice: alternative lightbulbs, alternative cars, alternative shopping bags, alternative business models. But there’s no longer a need for the sustainability community to present itself this way — especially in relation to business. Every day, businesses face new and emerging risks related to environmental, social and governance (ESG)-related issues. In a world more connected than ever, these risks can be felt more directly and more immediately than they used to be.
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 2
BUSINESS CASE - To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of global emissions and therefore play an integral role in meeting these goals.
Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products
PRESS RELEASE - Johnson's® has been known for its long-standing commitment to safely care for generations upon generations of little ones since 1894. The iconic and beloved brand, trusted by pediatricians worldwide, just stepped up that commitment even more by disclosing 100% of the ingredients in its baby products—including those found in fragrances. Fragrance has long been considered a trade secret, but Johnson's recognizes that today’s parents will feel even more confident in a product if they know 100% of the ingredients.
GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs
MARKETING AND COMMS - The Global Reporting Initiative (GRI) and the United Nations Global Compact (UNGC) have released “A Practical Guide” to enable companies to better measure and report on their impact on the Sustainable Development Goals (SDGs). The new publication, Integrating the SDGs Into Corporate Reporting: A Practical Guide, helps companies of all sizes to prioritize SDG targets to act and report on, set related business objectives, and measure and report on progress.
L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG
PRESS RELEASE - L'Oréal announces the signing of an agreement to acquire Logocos Naturkosmetik AG, the German beauty company which pioneered natural cosmetics with the brand Logona and other brands such as Sante. All the company's brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming. Founded in 1978 by a naturopath, Logocos Naturkosmetik is based in Hanover, Germany and employs about 340 people. In 2017, net sales were 59 million euros across Germany and other countries in Europe.
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
LEADERSHIP - Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global supply chain by 2025; among its goals are using 100 percent renewable electricity in its company-owned facilities.
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
PRESS RELEASE - Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '18: The ROI of Sustainable Business, scheduled for October 29-31 in Philadelphia, PA.
Forbes Names The Estée Lauder Companies as a Best Employer for Women
PRESS RELEASE - The Estée Lauder Companies (ELC) has been named to Forbes Magazine’s first-ever America’s Best Employers for Women 2018.
Maven Platform Lets GM Owners Share Cars, Earn Money
PRESS RELEASE - Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. The service is available now in beta in Chicago, Detroit and Ann Arbor, Michigan.
Trending: Liquor Giants Serve Waste Reduction with a Twist in New Product, Campaign
WASTE NOT - “In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails,” explained Dune Ives, executive director of Lonely Whale, a non-profit dedicated to positively impact the health of the ocean.
World Cup Sponsors Missing Out on Purpose
WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.
Latest UPS Sustainability Report Shares Stories of Innovation and Progress
PRESS RELEASE - UPS’s 16th annual Sustainability Report highlights the company’s sustainability challenges and accomplishments during 2017, including progress toward its 2020 and 2025 goals in support of the environment, global workforce, and communities around the world. The report also showcases investments in cutting-edge technologies that are advancing UPS’s integrated network to new levels of efficiency and creating tangible sustainability benefits. UPS’s 2017 sustainability highlights include:
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
MARKETING AND COMMS - A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 largest public U.S.
Keurig Moves Toward a Sustainable Future
WALKING THE TALK - In the business world, we frequently hear executives asking what value a program brings to an organization, placing emphasis on immediate profit rather than long-term impact. At Keurig Green Mountain, we have designed our business on a model that creates value for all that are touched by our work, including employees, manufacturers, coffee farmers and our local communities. Our business model reflects our roots as a socially minded coffee roaster, and it’s our belief that we can best grow our business and make progress toward our commitment to Brew A Better World™ by authentically aligning our company goals with our values.
Best Buy Reports On Sustainability Progress, Goals For 2020
PRESS RELEASE - Best Buy today released our latest Corporate Responsibility & Sustainability Report, including two new sustainability goals as part of our Best Buy 2020 growth strategy. This report is where we annually share our commitments and progress in the areas of community, people and the environment. We have seen increased interest from consumers and investors for companies to make a positive impact on the world. For Best Buy, sustainability has been a been a priority for more than a decade, and we are proud of our successes, which not only benefit our stakeholders but make good business sense too. That said, we are going to do more.
Consumers Ready to Reward Brands That Take Stands
MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?
