Stories About Brands Taking Stands

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Trending: European CPG Giants Continue Charge Toward Sustainable Packaging
Trending: European CPG Giants Continue Charge Toward Sustainable Packaging

CHEMISTRY, MATERIALS & PACKAGING - First, Danish brewer The Carlsberg Group has unveiled a series of packaging innovations, including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76 percent, and save 1,200 tonnes annually – the equivalent of 60 million plastic bags – once all of its 4-, 6- and 8-packs have been converted.

New York-Area Chick-fil-A Restaurants to Host Second Annual Fundraiser for Alex’s Lemonade Stand Foundation
New York-Area Chick-fil-A Restaurants to Host Second Annual Fundraiser for Alex’s Lemonade Stand Foundation

PRESS RELEASE - After a successful inaugural fundraiser in 2017, the 26 New York-area Chick-fil-A® Restaurants in New York City, Southern Connecticut, Long Island, Northern New Jersey and Jersey Shore will host a second annual Lemonade Fundraiser on Friday, Sept. 14 in support of Alex’s Lemonade Stand Foundation. Last year, this initiative raised more than $28,000, an amount that the company is hopeful to exceed in 2018 with the help of local communities. Once again, the restaurants will donate 100 percent of regular lemonade sales during the event to the nonprofit, a national foundation dedicated to raising funds and awareness for childhood cancer.

P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World

PRESS RELEASE - In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective can disrupt and improve the world. Gillette Venus is partnering with 10 up-and-coming female directors to create video content spotlighting the importance of a woman’s point of view and sharing unique perspectives on the positive impact this can have on the world. The brand is also partnering with actress/director Regina King to serve as a voice of inspiration to the directors, providing tips and advice on success so they can elevate their voices in the industry.

On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

MARKETING AND COMMS - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.

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Ford Volunteer Corps Deploys Thousands of Employees Into Communities Worldwide During Ford Global Caring Month
Ford Volunteer Corps Deploys Thousands of Employees Into Communities Worldwide During Ford Global Caring Month

PRESS RELEASE - Ford Global Caring Month is underway with more than 10,000 Ford Motor Company employees signed up so far to make people’s lives better in 40 countries during September – and registrations are still coming in to the Ford Volunteer Corps. Ford volunteers in Brazil are building a new kitchen for families at a cancer center for children. In Germany, a pub is being transformed into a new community gathering place with services for residents in an underserved neighborhood. South Africa Ford employees are converting shipping containers into a classroom and daycare, while also establishing a recycling facility to help unemployed young people.

How to Be a Company Society Requires for the Next 100 Years
How to Be a Company Society Requires for the Next 100 Years

FINANCE & INVESTMENT - This post has been translated from Japanese — read the original interview here.

Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term
Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term

PRESS RELEASE - In our “Conversations with Green Champions,” Rolland President Philip Rundle asks sustainability-minded organizations about their approach to environmental responsibility.

Shaw’s Latest Sustainability Report Highlights Commitment to Product Stewardship and Human Health
Shaw’s Latest Sustainability Report Highlights Commitment to Product Stewardship and Human Health

PRESS RELEASE - Dalton, Ga. – August 30, 2018 – The 2017 sustainability report released today by Shaw Industries Group, Inc. (Shaw) focuses on the company’s continued efforts to “Create a Better Future” through a focus on safe, sustainable products and operations that contribute to healthier environments and preservation of natural resources. “2017 was a positive year for Shaw, as we continued to accelerate the evolution of our company,” said Vance Bell, Chairman and CEO, Shaw Industries. “As we continue to grow and work to ensure that our people thrive and our processes evolve, Shaw’s dedication to Cradle to Cradle design philosophies is unwavering and a guidepost for both human and environmental health considerations.”

Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality
Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality

PRESS RELEASE - Access to safe drinking water and sanitation is everyone’s right. Just like the right to liberty or the right to a fair public hearing. There’s not a drop of difference. But in the real world, it doesn’t always work that way. This isn’t down to a lack of effort. Every year, billions of dollars are ploughed into projects to improve water, sanitation and hygiene (WASH) services – many of which are exemplary. Yet, progress remains stubbornly slow. Clearly, some fresh thinking and new ways of working are needed. But where to look? Enter the impact entrepreneurs

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Eastman achieves Cradle to Cradle Platinum certification in Material Health for eight polymers
Eastman achieves Cradle to Cradle Platinum certification in Material Health for eight polymers

PRESS RELEASE - Eastman has again received Cradle to Cradle Certified™ (C2C) Bronze recognition and, for the first time, has been awarded the Platinum-level Material Health Certificate through December 2019. The certification applies to eight of Eastman’s polymer lines, including Cadence, Eastar, Ecdel, Embrace, Neostar, Provista, Spectar, and Tritan. This is the first time that Eastman products have achieved the highest possible rating for Material Health and the first time that Eastman Tritan™ copolyester has been included in the certification.

The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Former CEO of Patagonia Is Taking on Bad Baby Gear

PRODUCT, SERVICE & DESIGN INNOVATION - The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat with the Pearl Izumi mark, look up at the Patagonia surfboard in the rafters, and you realize this little converted garden shed is like a history lesson in Crooke’s path from Navy SEAL to being a leading figure in sustainable business.

Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps
Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps

ORGANIZATIONAL CHANGE - 60 members of the Partnership for Sustainable Textiles have revealed concrete action plans to ensure humane working conditions, greater environmental protection and fair wages in their own companies and in their suppliers’ production facilities. The Partnership — a multi-stakeholder coalition made up of companies, associations, NGOs, trade unions, standards organisations and the Federal German Government, formed in 2014 with the aim of making improvements along the entire textile supply chain —considers this a major step forward, as it means that many members agree on revealing even sensible information for the first time.

Could You or Your Colleagues Be Waste Fit Champions?
Could You or Your Colleagues Be Waste Fit Champions?

WASTE NOT - Have you been busy shedding paper weight? Do you know someone who’s lost pounds of plastic, aluminum and glass? Is your business slimming down sustainably? Rubicon Global — a leader in providing waste, recycling, and smart city solutions to businesses and governments — is on the hunt for the leaders who are shaping up their organization’s sustainability plans by slimming down on waste.

Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business
Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business

PRESS RELEASE - SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 in Philadelphia, PA.

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Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report
Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report

PRESS RELEASE - Humana Inc., one of the nation’s leading health and well-being companies, today released its 2016-2017 corporate social responsibility (CSR) report. In the comprehensive report, Humana, for the first time, announces the company’s alignment with the United Nations Sustainable Development Goals (SDGs), becoming one of the first U.S. health insurers to commit to the international targets.

REI continues support of National Scenic Trails, New Investments in 2018
REI continues support of National Scenic Trails, New Investments in 2018

PRESS RELEASE - In celebration of 50 years of National Scenic Trails, REI Co-op is investing a total of $643,000 in 17 nonprofit organizations dedicated to stewarding and maintaining the country’s 11 National Scenic Trails. REI has supported these efforts for nearly two decades and since 2002, has invested nearly $3 million in National Scenic Trails. “Many of these trails offer direct access to outdoor recreation in some of the most scenic parts of the country,” said Taldi Walter, REI community and government affairs manager. “By supporting projects to improve access and invest in their future, we’re working to make sure these trails can be enjoyed by generations to come.”

Can We 3D Print Our Way to Plastic-Free Oceans?
Can We 3D Print Our Way to Plastic-Free Oceans?

PRODUCT, SERVICE & DESIGN INNOVATION - It’s estimated that nearly 8 million tons of plastic flow into our oceans every year; even more goes into landfills. While there are many great companies focused on recovering this plastic, there is one developing a plan for what to do with those millions of tons after the cleanup is done.

Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products
Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products

PRESS RELEASE - Johnson's® has been known for its long-standing commitment to safely care for generations upon generations of little ones since 1894. The iconic and beloved brand, trusted by pediatricians worldwide, just stepped up that commitment even more by disclosing 100% of the ingredients in its baby products—including those found in fragrances. Fragrance has long been considered a trade secret, but Johnson's recognizes that today’s parents will feel even more confident in a product if they know 100% of the ingredients.

Humana Associates Volunteer over 26,000 Hours during National Volunteer Month
Humana Associates Volunteer over 26,000 Hours during National Volunteer Month

PRESS RELEASE - In April, National Volunteer Month, over 4,500 Humana Inc. (NYSE: HUM) associates nationwide volunteered for more than 26,000 hours. The company’s associates served over 1,700 nonprofits in that month alone, and the Humana Foundation donated $10,000 to various non-profits chosen by volunteers. "Volunteerism has always been an integral part of our mission at Humana," said Bruce D. Broussard, President and CEO of Humana Inc. "With Humana's Bold Goal of helping those we serve become 20% healthier by 2020, giving back to the community is more important than ever."

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Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain

LEADERSHIP - Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global supply chain by 2025; among its goals are using 100 percent renewable electricity in its company-owned facilities.

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