Stories About Corporate Communications
Found 623 stories. Page 3 of 32.
New Roadmap Outlines Best Practice in Corporate Transparency
MARKETING AND COMMS - A rise in stakeholder interest, especially investors, in greater alignment between sustainability and financial transparency has spurred companies to more clearly communicate their purpose and how it creates long-term value across all their communication channels.
As Government Pulls Out, US Private Sector Renews Support of Paris Agreement
BUSINESS CASE - US business leaders have long been vocal supporters of the Paris Agreement — especially since the President declared his intention to withdraw. In the past year, the private sector has renewed its clarion call for the US to step up its policies to protect the economy from climate change.
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
BEHAVIOR CHANGE - 60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
NEW METRICS - On day 1 of New Metrics ’19, representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.
SB Oceans: Can Better Business Save Our Seas?
COLLABORATION - Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from some of the practitioners and storytellers …
How a Fancy Pancake Helped Save The Bay: Lessons for Giving Tuesday
MARKETING AND COMMS - The company-employee-cause relationship has been transformed over the years; why not the company-customer-cause relationship, too? At Phin, we work to help companies build impactful relationships with consumers and charitable organizations through sponsored donations.
North American Companies Lag Behind in Protecting Children’s Rights
WALKING THE TALK - New global benchmark study, released today, shows that companies worldwide are making incremental positive changes to protect children’s rights, but need to significantly accelerate the pace, as risks continue to outpace progress.
Award-Winning Creative Driving Inclusion, Diversity, Civic Engagement
MARKETING AND COMMS - D&AD Impact is a global initiative and awards program that showcases how creative thinking can be a force for good. This year’s winners highlight solutions including adaptive gaming and furniture design to wildlife conservation to turning the tables on racist rhetoric.
How Rebalancing Power Dynamics Can Create More Sustainable Value Chains
SUPPLY CHAIN - From growers to sellers and consumers, there’s no doubt coffee touches billions of people every single day. But as coffee prices continue to decline, how can we address the underlying power dynamics that are driving unsustainable practices?
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
ORGANIZATIONAL CHANGE - Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.
Abbott Planting Seeds for Healthier Tomorrow with ‘Future Well Kids’
MARKETING AND COMMS - By inspiring kids to start healthy habits today, Abbott’s new Future Well Kids program aims to create a healthier tomorrow. By the time kids finish the program, they'll have developed their own definitions of what living a healthy life means.
Unlocking the Transformational Power of Sustainability Thought Leadership
LEADERSHIP - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
MARKETING AND COMMS - The campaign aims to alert consumers to the likelihood that climate change will continue to affect marine habitats, to the point that some of our most beloved sushi ingredients disappear.
Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How
LEADERSHIP - A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas.
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
MARKETING AND COMMS - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
ReGrained Rebrands, Invites Us All to ‘Eat Up!’
WASTE NOT - ReGrained — which has made a name for itself with nutrient-dense granola bars made from spent brewery grains — has announced a new brand aesthetic, complete with a consumer call to action.
50 Leading Mobile Operators Now Disclosing Climate Impacts Through CDP
CLEANTECH - The commitments are part of a GSMA-led climate initiative to develop a decarbonization pathway for mobile sector.
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
BEHAVIOR CHANGE - Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.
Purpose at Work: How to Engage Consumers to Do Good at Scale
BEHAVIOR CHANGE - Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
MARKETING AND COMMS - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.