Stories About Corporate Communications

Found 572 stories. Page 3 of 29.

Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

MARKETING AND COMMS - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.

WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic

MARKETING AND COMMS - ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.

JUST Capital: The Good Listener Transforming Capitalism
JUST Capital: The Good Listener Transforming Capitalism

MARKETING AND COMMS - By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.

Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z

MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.

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SASB, CDSB Partner on How-To Guide for Climate-Related Disclosures
SASB, CDSB Partner on How-To Guide for Climate-Related Disclosures

FINANCE & INVESTMENT - Sustainability standards setters release implementation guide for complying with TCFD recommendations for communicating about climate-related financial risk.

6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action

MARKETING AND COMMS - Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.

P&G Brands Aim to Expand Leadership in Responsible Consumption
P&G Brands Aim to Expand Leadership in Responsible Consumption

BEHAVIOR CHANGE - At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.

Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up

MARKETING AND COMMS - On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.

KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

BEHAVIOR CHANGE - With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.

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How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company

MARKETING AND COMMS - Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.

Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use

MARKETING AND COMMS - Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.

With 2030 Roadmap, Pernod Ricard Offers More Ways to Wet Your Whistle Responsibly
With 2030 Roadmap, Pernod Ricard Offers More Ways to Wet Your Whistle Responsibly

ORGANIZATIONAL CHANGE - Today, the beverage giant releases a new. comprehensive sustainability framework, alongside a set of 2030 goals. It joins many of its industry peers in establishing strategies with clearly defined goals and science-based targets.

CEO Activism: How to Achieve Authentic Impact
CEO Activism: How to Achieve Authentic Impact

LEADERSHIP - Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?

Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier

MARKETING AND COMMS - Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.

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Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Financial Services Lead Charge in Linking Financial Performance, Sustainability
Financial Services Lead Charge in Linking Financial Performance, Sustainability

FINANCE & INVESTMENT - Companies increasingly recognize the importance to their bottom line of a comprehensive sustainability strategy, which includes reporting.

Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

BEHAVIOR CHANGE - WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.

3 Big Questions Shaping the Future of Sustainable Business in 2019
3 Big Questions Shaping the Future of Sustainable Business in 2019

WALKING THE TALK - This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.

Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

BEHAVIOR CHANGE - Her work highlights actionable ways practitioners can influence consumers to behave more sustainably.

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L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation
L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation

LEADERSHIP - CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.

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