Stories About Corporate Communications
Found 774 stories. Page 3 of 39.
New Rulebook Helps Companies Validate Their Sustainability Claims
MARKETING AND COMMS - The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.
Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time
PRODUCT, SERVICE & DESIGN INNOVATION - Future Fit Foods’ line of nutritious, sustainably sourced, freeze-dried soups is the company’s first step in its mission to reinvent food from ingredients to packaging — and truly democratize sustainable nutrition.
Why Working Regeneratively Is (R)evolutionary
WALKING THE TALK - Regenerative practice starts and continues with personal development. It is not a tool but a practice of conscious participation and co-creation. Working regeneratively is about revealing potential, rather than disappearing down rabbit holes of solving problems in isolation.
On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers
SUPPLY CHAIN - A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.
Rethinking How Brands Engage Pride, Worldwide
WALKING THE TALK - As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people no matter where they are in one’s workforce or world.
Forget Selling Products. Change Lives Instead.
MARKETING AND COMMS - The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?
All Aboard: Cox Enterprises on the Cumulative Power of Buy-In
ORGANIZATIONAL CHANGE - How can an organization enact profound ESG governance in a sector of the economy that might not be facing external pressures to operate more sustainably? The Cox family of companies accepted this challenge before sustainability was even in the zeitgeist.
Color of Change Holding Corporations Accountable to Racial Justice Promises
WALKING THE TALK - The nation’s largest online racial justice organization has outlined new demands of corporations that made racial justice statements to urge them to move #BeyondTheStatement.
How Education Helps Set a Better Foundation for Long-Term Sustainability
THE NEXT ECONOMY - If you’re a brand that cares about the environment or society but doesn’t invest in education, you’re missing an opportunity to expand your impact. This connects to a larger issue — how CSR and sustainability go far beyond any company’s immediate customer base or market.
Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth
WALKING THE TALK - When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.
More Corporate Giants Join Forces to Improve, Scale Business Investments in Climate Solutions
FINANCE & INVESTMENT - Amazon, Disney, Google and Netflix are among the founding companies behind the Business Alliance for Scaling Climate Solutions (BASCS), to increase the scale and impact of business investment in climate solutions.
Sustainable Finance Is More Than a Trend
FINANCE & INVESTMENT - Climate change is an issue of global concern; more and more prominent investors, businesses and institutions are calling for the incorporation of climate-related financial disclosures — and the US financial sector is uniquely positioned to take action.
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
MARKETING AND COMMS - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
Is Sustainable Business ‘Complicit,’ a ‘Distraction,’ and ‘Duplicitous’? A Response, Part 2
WALKING THE TALK - Schendler is clearly most right in his assertion that sustainable business has not achieved its potential. But I believe it is still possible for the field to become the hero we need more than ever, along with other complementary and synergistic changes from others.
Mattel PlayBack to Give Old Toys New Life
WASTE NOT - With new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products.
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
Decoding Ocean Plastic for Brands: Small Details, Big Impacts
CHEMISTRY, MATERIALS & PACKAGING - While the terminology soup of recycled plastic sourcing is daunting, at the end of the day every ton of plastic recycled and put back into a circular economy is part of the solution. The key for brands is to be clear and honest in communications with customers.
Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1
WALKING THE TALK - It will take many things to address society’s many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critical role.
Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures
ORGANIZATIONAL CHANGE - We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts.
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
BEHAVIOR CHANGE - The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
