Stories About Corporate Communications
Found 899 stories. Page 3 of 45.
Measuring What Matters: PMI’s New Sustainability Index
NEW METRICS - As we continue to transform and discover better ways to develop impactful solutions, we hope our transparency and ambitious targets will spark dialogue with those who can help accelerate the pace of change — to question, challenge and engage with us as we work on making PMI better.
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
MARKETING AND COMMS - Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum.
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.
Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability
WALKING THE TALK - With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise the bar.
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
BEHAVIOR CHANGE - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
ORGANIZATIONAL CHANGE - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains
MARKETING AND COMMS - The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency.
Fashion’s Supply Chain Visibility Comes Into Focus
SUPPLY CHAIN - It remains to be seen whether the SEC’s proposed climate-disclosure rules will go into effect; but with the EU bringing in sustainable textile regulations and states passing laws on supply chain due diligence, increased scrutiny over the climate impacts of brands and retailers will continue to grow.
Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M
FINANCE & INVESTMENT - Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US.
Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence
SUPPLY CHAIN - The law is a direct response to the widespread, well-documented reports of crimes against humanity in the Uyghur regions — and the fact that the reactions from most global brands to the issue have been, to put it lightly, disappointing.
It’s 2022: Are Companies Walking Their Talk on Racial Equity?
WALKING THE TALK - JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity.
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
SUPPLY CHAIN - In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
MARKETING AND COMMS - By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.
New Guide to Aid US Food Sector’s Climate Transition Plans as Investors Ramp Up Pressure
WALKING THE TALK - Investors can use the guide to engage companies by emphasizing the importance of disclosing their full-scope GHG emissions and setting 1.5°C emissions-reduction targets — ahead of forthcoming mandates.
Why Pushing Doesn’t Work … and a Better Way to Change Minds
BEHAVIOR CHANGE - Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
THE NEXT ECONOMY - The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated.
What Are Plastic Credits? A 4-Minute Explainer
THE NEXT ECONOMY - As the global plastic-pollution crisis continues to deepen, key stakeholders must come together to find and fund solutions. The introduction of plastic credits has brought with it a renewed cause for optimism.
AT&T Releases Projections on Climate-Fueled Natural Disasters to Help US Build Resilience
MARKETING AND COMMS - The telecommunications giant hopes the publicly available data can help guide the climate-adaptation efforts of the people and communities it serves.
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
OUR HEALTHY LIVES MISSION - Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.
Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices
MARKETING AND COMMS - Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices.
