Found 572 stories. Page 3 of 29.
MARKETING AND COMMS - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
MARKETING AND COMMS - ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.
MARKETING AND COMMS - By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.
MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
FINANCE & INVESTMENT - Sustainability standards setters release implementation guide for complying with TCFD recommendations for communicating about climate-related financial risk.
MARKETING AND COMMS - Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
BEHAVIOR CHANGE - At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.
MARKETING AND COMMS - On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
BEHAVIOR CHANGE - With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
MARKETING AND COMMS - Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.
MARKETING AND COMMS - Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
ORGANIZATIONAL CHANGE - Today, the beverage giant releases a new. comprehensive sustainability framework, alongside a set of 2030 goals. It joins many of its industry peers in establishing strategies with clearly defined goals and science-based targets.
LEADERSHIP - Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?
MARKETING AND COMMS - Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
FINANCE & INVESTMENT - Companies increasingly recognize the importance to their bottom line of a comprehensive sustainability strategy, which includes reporting.
BEHAVIOR CHANGE - WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.
WALKING THE TALK - This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.
BEHAVIOR CHANGE - Her work highlights actionable ways practitioners can influence consumers to behave more sustainably.
LEADERSHIP - CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.