Stories About Corporate Communications
Found 1076 stories. Page 3 of 54.
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
WALKING THE TALK - B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards.
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem
MARKETING AND COMMS - A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.
HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size
THE NEXT ECONOMY - 91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children.
Where to Invest Efforts in the Era of Regulatory Uncertainty
MARKETING AND COMMS - Between our responsibilities as sustainability professionals and a growing set of topics to learn about, impacts to track and regulations to meet, it’s hard to know where to focus to do the most good. To help distinguish between signal and noise, I take the following approach.
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
SUPPLY CHAIN - The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.
Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions
COLLABORATION - The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3.
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices
BEHAVIOR CHANGE - Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals
WASTE NOT - Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.
Outvertising to Brands: Stand Your Ground This Pride Month
WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
ORGANIZATIONAL CHANGE - A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance.
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
ASICS Launches Product Carbon-Footprint Labeling
MARKETING AND COMMS - By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
WALKING THE TALK - The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
MARKETING AND COMMS - As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
17 Global Companies to Set World’s First Science-Based Targets for Nature This Year
THE NEXT ECONOMY - The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land.
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
MARKETING AND COMMS - On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
PRODUCT, SERVICE & DESIGN INNOVATION - As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience.
The Dos and Don’ts of Successfully Engaging the Masses
MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
MARKETING AND COMMS - Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
MARKETING AND COMMS - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
