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Stories About Corporate Communications

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bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear
bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear

SUPPLY CHAIN - Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries.

Reports Lay Out the True Cost of Frequent Flyer Programs, Private Jets
Reports Lay Out the True Cost of Frequent Flyer Programs, Private Jets

THE NEXT ECONOMY - Frequent flyer reward programs encourage flyers to emit up to 34x their lifetime carbon budget; while flying private can pollute up to 30x more than a standard flight.

How to Win Big with a Recycling Challenge
How to Win Big with a Recycling Challenge

WASTE NOT - Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.

Consumers Want More Sustainable Packaging But Struggle to Identify It
Consumers Want More Sustainable Packaging But Struggle to Identify It

BEHAVIOR CHANGE - Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace.

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In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward
In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward

BUSINESS CASE - Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets.

ISSB Urged to Prioritize Human and Worker Rights in Next Set of Reporting Standards
ISSB Urged to Prioritize Human and Worker Rights in Next Set of Reporting Standards

SUPPLY CHAIN - The investor letter asserts that the financial materiality of human rights-related topics – and the critical role of human rights due diligence in identifying business risks – has never been clearer, and that ‘investors are in dire need of a unified social disclosure framework.’

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

Introducing Resilience Science: A Visionary Shift for Corporate Strategy and Reporting
Introducing Resilience Science: A Visionary Shift for Corporate Strategy and Reporting

NEW METRICS - Climate resilience is the ‘resilience of a company’s strategy and business model to climate-related changes, developments and uncertainties.’ This language is worth reflecting on, as it brings the concept of resilience science into mainstream business thinking.

More Companies with Large Water Footprints Are Taking Action; But Gaps Remain
More Companies with Large Water Footprints Are Taking Action; But Gaps Remain

WALKING THE TALK - Adequate water-stewardship goals must address the full range of water issues across the value chain — including amount of water used, impacts on water quality, ecosystem health and communities’ access to safe water.

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Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

MARKETING AND COMMS - Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

In Response to Uyghur Forced Labor Scrutiny, Supply Chains Are Becoming More Opaque
In Response to Uyghur Forced Labor Scrutiny, Supply Chains Are Becoming More Opaque

SUPPLY CHAIN - Since the passage of the Uyghur Forced Labor Prevention Act in 2022, which banned US imports from companies linked to it, solar-industry sourcing is becoming 'less transparent.' Now, the results of inaction are affecting suppliers for car batteries and printers.

At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments
At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments

NEW METRICS - Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions.

What Is the Role of Climate Scenarios in the Investment Process?
What Is the Role of Climate Scenarios in the Investment Process?

FINANCE & INVESTMENT - Increased availability of a wide range of plausible climate scenarios can help steer financial institutions away from group think and reduce the long-term financial risks of climate change.

The Materiality Matrix Is Like Grandma’s Ham
The Materiality Matrix Is Like Grandma’s Ham

NEW METRICS - The key lesson is to question older practices to ensure they remain fit-for-purpose. After all, practices can morph over time to the point they become ends in themselves — so ubiquitous that no one questions them.

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The Problem with Hiding from ‘Anti-Woke’ Crusaders
The Problem with Hiding from ‘Anti-Woke’ Crusaders

MARKETING AND COMMS - Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.

New Booking.com API Highlights Properties’ Sustainability Credentials
New Booking.com API Highlights Properties’ Sustainability Credentials

MARKETING AND COMMS - In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features.

The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting
The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting

MARKETING AND COMMS - All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.

What CFOs Need to Know About Fast-Emerging Biodiversity-Credit Markets
What CFOs Need to Know About Fast-Emerging Biodiversity-Credit Markets

FINANCE & INVESTMENT - When companies invest in biodiversity credits, the ‘unitization’ of biodiversity outcomes in the form of credits takes the guesswork out of designing the investment. But they are not intended to offset an equivalent, negative impact on biodiversity elsewhere.

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

MARKETING AND COMMS - The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.

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How Transportation Partnerships Can Help Accelerate Scope 3 Emissions Reductions
How Transportation Partnerships Can Help Accelerate Scope 3 Emissions Reductions

CLEANTECH - It’s important for organizations to seek like-minded partners that understand their climate goals and are interested in working together to identify decarbonization strategies and solutions.

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