Stories About Corporate Communications

Found 572 stories. Page 6 of 29.

Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests
Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests

NEW METRICS - With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes.

New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

BEHAVIOR CHANGE - Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior change to improve recycling.

It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership
It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership

PRESS RELEASE - Did you know recycling one glass bottle saves enough energy to power a computer for 30 minutes? And recycling 16 aluminum cans saves the energy equivalent of one gallon of gasoline. A series of small actions like these can turn into great things when they are brought together. And that’s what The Recycling Partnership is all about. The Recycling Partnership is a rapidly growing national nonprofit committed to improving curbside residential recycling and boosting recycling education in cities across America — one community at a time, family by family, bin by bin. They’ve already impacted 33 million households in just four years!

Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging

BEHAVIOR CHANGE - Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then face a communication challenge: How should they effectively tell their story of progress and innovation in a simple and compelling way that both informs and leads to behaviour change?

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Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment
Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment

ORGANIZATIONAL CHANGE - TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready Commitment’s four focus areas:

#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report
#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report

PRESS RELEASE - For the most part, company sustainability reports never get read. The fact is, companies keep packaging their diligent, necessary and informative sustainability reporting in dense corporate documents that nobody cares to read. We’re proud of our progress and didn’t want our accomplishments to go unnoticed. That’s why HEINEKEN USA set out to create a new way for consumers to engage with and understand our 2016 Annual Report – a blend of our annual performance and sustainability reports. The objective was to communicate our sustainability performance in an extraordinary way – the HEINEKEN way - authentic, clear, enjoyable and noteworthy. Thus, “You’re not gonna read this…” was born.

HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity
HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity

MARKETING AND COMMS - Are you or someone you know helping create a gender equal world? Individuals are being invited to share stories of initiatives big and small in the form of video, audio, essays and artwork as submissions to the Girl Rising Creative Challenge, Powered by HP.

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

PRESS RELEASE - Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners.

Machine-Readable Disclosure and ESEF 2020 – A New Era of Corporate Digital Reporting?
Machine-Readable Disclosure and ESEF 2020 – A New Era of Corporate Digital Reporting?

MARKETING AND COMMS - New regulation in the EU mandates public companies to file financial statements in digital format. Does the move to HTML and Big Data have the potential to push corporate reporting into the digital age?

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Humana’s Maria Hughes named to BLACK ENTERPRISE’s 2018 Top Executives in Corporate Diversity List
Humana’s Maria Hughes named to BLACK ENTERPRISE’s 2018 Top Executives in Corporate Diversity List

PRESS RELEASE - Humana Inc. (NYSE: HUM) is proud to announce that Maria Hughes, Senior Vice President and Chief Inclusion and Diversity Officer, has been named to BLACK ENTERPRISE’s 2018 Top Executives in Corporate Diversity List.

4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

LEADERSHIP - This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Sustainable Brands Announces 2018 Innovation Open Semi-finalists
Sustainable Brands Announces 2018 Innovation Open Semi-finalists

PRESS RELEASE - Eleven environmental and social-impact entrepreneurs will contend for top honors at global startup competition SAN FRANCISCO, May 15, 2018 – Sustainable Brands® recently announced 11 semi-finalists to compete at the Sustainable Brands Innovation Open (SBIO) startup competition co-sponsored by Makersite and RISN Incubator at Arizona State University. The SBIO competition attracts world-changing entrepreneurial teams with unique ideas to solve some of the world’s pressing environmental and social concerns.

Stanley Black & Decker Celebrates 175 Years of Leading with Purpose
Stanley Black & Decker Celebrates 175 Years of Leading with Purpose

PRESS RELEASE - In celebration of its 175th anniversary, Stanley Black & Decker (NYSE: SWK) has announced a refreshed corporate social responsibility strategy aligned with the United Nations’ 2030 Sustainable Development Goals and designed to inspire makers and innovators to create a more sustainable world.

3M is a founding partner of New Economy Forum to be held in Beijing
3M is a founding partner of New Economy Forum to be held in Beijing

PRESS RELEASE - Bloomberg and the China Center for International Economic Exchanges announced that 3M is one of 11 founding partners of the New Economy Forum that will be held Nov. 6-8, 2018 in Beijing, China. The Forum will bring together the leaders of diverse economies around the world to address the future of business and the global economy. As a founding partner, 3M will be at the heart of shaping and building this new global institution for the betterment of our company and the world.

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Unifi Receives Prestigious UNC Sustainability Award
Unifi Receives Prestigious UNC Sustainability Award

PRESS RELEASE - Photo: Kevin Hall, Unifi CEO; and Al Segars, PNC Distinguished Professor of Strategy and Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise at UNC. N.C.-based Unifi, Inc. (NYSE: UFI) is excited to announce it is the inaugural business recipient of the 2018 UNC Sustainability Award from Kenan-Flagler Business School's Center for Sustainable Enterprise and the Kenan Institute of Private Enterprise. The prestigious award recognizes leadership and best practices in environmental and business sustainability for North Carolina enterprises. The global textile solutions company, which makes its REPREVE® performance fiber from recycled materials, including plastic bottles, accepted the award Thursday, May 10, at a special dinner.

New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

LEADERSHIP - Clif Bar & Company attributes its success to “not selling out” when the owners walked away from a $120 million buyout offer in 2000.

Best Buy Named To 100 Best Corporate Citizens List For Third Year
Best Buy Named To 100 Best Corporate Citizens List For Third Year

PRESS RELEASE - For the third year in a row, Corporate Responsibility Magazine has named Best Buy to its list of 100 Best Corporate Citizens. The rankings are based on 260 data points, including environmental management, climate change, human rights, employee relations, corporate governance, philanthropy and financial performance. Our position has steadily increased over the past three years, from 100 in 2016, to 72 in 2017 to 59 in 2018. Being a good corporate citizen is not only the right thing to do, it’s good for business. Our company needs a healthy planet, strong communities and engaged employees to be successful.

Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?

MARKETING AND COMMS - Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and services that enable our modern existence, do we really care who makes them? The history of consumer culture is littered with once-dominant consumer brands that were replaced by newer, more relevant offerings. Today, in the Internet age, the shelf life of major brands is shorter than ever before. Consider powerful brands such as Facebook, Twitter and Instagram: None of these existed 15 years ago. Would you like to bet they will be around 10 years from now?

Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions

BUSINESS CASE - Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market — outlines an opportunity for Canada to lead the purpose and values revolution that has insofar been primarily led by companies in the US and UK.

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“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
“A Family Company at Work for a Better World”  Highlights SC Johnson’s Global Impact

PRESS RELEASE - New Tagline Demonstrates Company’s Longstanding Commitment to Improving the Environment, Leadership in Transparency and Improving Lives RACINE, Wis., April 23, 2018 – For the first time in nearly two decades, the company behind such ubiquitous and famous products as Windex®, Pledge®, Ziploc® and Glade® is updating its identity and putting a spotlight on its purpose by adopting a new tagline.

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