Stories About Corporate Communications

Found 774 stories. Page 6 of 39.

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

WALKING THE TALK - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums

SUPPLY CHAIN - Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.

Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

ORGANIZATIONAL CHANGE - Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...

Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

PRODUCT, SERVICE & DESIGN INNOVATION - Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.

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25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship
New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship

WASTE NOT - Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic?

3 Lessons for Brands on How to (Credibly) Drive Social Change
3 Lessons for Brands on How to (Credibly) Drive Social Change

MARKETING AND COMMS - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. 

McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate

ORGANIZATIONAL CHANGE - To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say?

The Moment of Truth for Urban Mobility Decarbonization Is Upon Us
The Moment of Truth for Urban Mobility Decarbonization Is Upon Us

THE NEXT ECONOMY - Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility.

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Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade

MARKETING AND COMMS - The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.

Global Banks Launch Industry Standard for Measuring, Reporting Financed Emissions
Global Banks Launch Industry Standard for Measuring, Reporting Financed Emissions

FINANCE & INVESTMENT - The industry-led Partnership for Carbon Accounting Financials' new methodology enables banks to measure and disclose the emissions associated with their financed activities.

Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It

MARKETING AND COMMS - Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action.

Companies Must Follow Climate Science Straight to Capitol Hill
Companies Must Follow Climate Science Straight to Capitol Hill

MARKETING AND COMMS - Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.

Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items

MARKETING AND COMMS - Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.

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Q&A: FSC on the Role of Brands in the Fight Against Climate Change
Q&A: FSC on the Role of Brands in the Fight Against Climate Change

SUPPLY CHAIN - As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests.

The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand

MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion
Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion

SUPPLY CHAIN - The U.S. Cotton Trust Protocol is a knowledge-sharing platform and partnership for the entire cotton supply chain. It offers brands and retailers better access to the cotton data that they need to be more sustainable.

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Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?
Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?

SUPPLY CHAIN - The devil's in the details: Allegations of deforestation in Michelin’s natural rubber supply chain highlight the need for greater transparency in ‘green’ financing.

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