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Stories About Corporate Communications

Found 899 stories. Page 6 of 45.

Company-Specific ESG Adoption Pushes Leaders to Dig Deeper
Company-Specific ESG Adoption Pushes Leaders to Dig Deeper

FINANCE & INVESTMENT - The rise of company-specific materiality assessments will require companies to undertake substantial organizational and behavioral adjustments, reduce their reliance on standardized metrics, and incent investors to dig more deeply into the inner workings of individual portfolio companies.

Will Carbon-Labeled Products Sell More? Here’s What We Know
Will Carbon-Labeled Products Sell More? Here’s What We Know

MARKETING AND COMMS - Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent peer-reviewed literature and industry papers.

Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

MARKETING AND COMMS - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.

Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

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Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis
Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis

WALKING THE TALK - The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change.

Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

BEHAVIOR CHANGE - In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’

WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

WALKING THE TALK - The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.

Is There a Secret Recipe for Successful Consumer Climate Communication?
Is There a Secret Recipe for Successful Consumer Climate Communication?

MARKETING AND COMMS - It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options.

5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage

MARKETING AND COMMS - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’

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When It Comes to Sustainable Cotton, Transparency Is Material
When It Comes to Sustainable Cotton, Transparency Is Material

SUPPLY CHAIN - Raw material sourcing is more important than ever. Evolving attitudes among brands, retailers and consumers are creating demand for greater sustainability and transparency — starting at the seed and throughout the entire supply chain.

Thai Coconut Giant Partners to Root a Rare Type of Labor Abuse Out of Its Supply Chain
Thai Coconut Giant Partners to Root a Rare Type of Labor Abuse Out of Its Supply Chain

SUPPLY CHAIN - It seems human rights abuses aren’t the only labor issues companies need to watch out for in their supply chains. Here, Thailand-based Theppadungporn Coconut Company details how it partnered to create the first audit scheme specifically designed to uncover monkey labor.

Climate Action Plans: How Do We Know If We’re Making Real Progress?
Climate Action Plans: How Do We Know If We’re Making Real Progress?

WALKING THE TALK - In our experience, it’s challenging to proceed from knowing your company’s emissions profile to crafting a climate action plan to reduce it. Successful companies will adopt the right mix of strategies for them — which is where the bigger challenge comes in.

Different Paths, Common Goal: How More Companies Are Providing Living Wages
Different Paths, Common Goal: How More Companies Are Providing Living Wages

SUPPLY CHAIN - Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments.

BlackRock's Fink Expounds on Need for Decarbonization, But Not Divestment
BlackRock's Fink Expounds on Need for Decarbonization, But Not Divestment

WALKING THE TALK - In his annual letter to CEOs, BlackRock CEO Larry Fink says that, while decarbonizing the global economy is ‘the greatest investment opportunity of our lifetime,’ he also asserts that ‘divesting from entire sectors will not get the world to net zero.’

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5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022

THE NEXT ECONOMY - Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values.

2022 Is the Year of Net-Zero Integrity
2022 Is the Year of Net-Zero Integrity

WALKING THE TALK - All net-zero commitments are not made equal. 2022 must be the year of authentic climate action — and for that to happen, net-zero strategies must rise to their full potential as a tool to combat climate change.

Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers
Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers

MARKETING AND COMMS - The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke discussion around systemic issues in the chocolate supply chain.

HSBC to Phase Out Coal Financing by 2040 — Will Wall Street Follow Suit?
HSBC to Phase Out Coal Financing by 2040 — Will Wall Street Follow Suit?

FINANCE & INVESTMENT - HSBC announces its thermal coal phase-out plan on the same day as a Sierra Club-Center for American Progress report calls out Wall Street’s outsized contribution to the climate crisis. Can the necessary sea change be made in time to avoid disaster?

‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies

THE NEXT ECONOMY - The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses.

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Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

MARKETING AND COMMS - “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”

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