Stories About Corporate Communications
Found 1076 stories. Page 6 of 54.
Understanding the Important Difference Between ESG Risk and ESG Impact
FINANCE & INVESTMENT - It is important to know the difference between these terms — and the potential for there to be some divergence between how a company performs on either measure. A company with a high impact rating and low ESG risk doesn’t necessarily mean it’s a great investment opportunity.
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
More and More Talent Ready to Leave Companies Over Misalignment of Values
ORGANIZATIONAL CHANGE - From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.
Consumer Product Brands Embrace Responsible Forestry
SUPPLY CHAIN - When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
MARKETING AND COMMS - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
MARKETING AND COMMS - Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
MARKETING AND COMMS - With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
Store Shelves of the Future: Packaging for a Circular Economy
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - We recently gathered leaders from McKinsey, Unilever and Colgate-Palmolive to ponder what consumer products and their packaging will look like in 2035 and beyond.
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
MARKETING AND COMMS - Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
MARKETING AND COMMS - The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
Brand-Led Culture Change Key to a Flourishing Future
BEHAVIOR CHANGE - By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
Tech Titans Embrace Responsible Forestry
CHEMISTRY, MATERIALS & PACKAGING - While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-positive’ approach.
2023 Design Trends: Balancing the Beautiful with the Responsible
CHEMISTRY, MATERIALS & PACKAGING - The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.
Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency
SUPPLY CHAIN - Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the global market.
WWF Tool Helps Companies, Investors Mitigate Biodiversity Risks Across Their Operations
THE NEXT ECONOMY - The tool includes over 50 biodiversity-relevant data layers that collectively provide a global, holistic picture of nature-related risk — the first-ever platform that brings together such a diverse range of data specifically for the purpose of analyzing biodiversity-related risks to corporates and investors.
Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
SUPPLY CHAIN - As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world.
Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US
WALKING THE TALK - After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey.
Finance, Tech Giants Top 2023 List of US’s Most JUST Companies
WALKING THE TALK - JUST Capital and CNBC have released the 2023 rankings of the country’s most JUST Companies and Marquee JUST 100 List, which consistently outperform the Russell 1000 — highlighting the link between stakeholder governance and corporate success.
How to Calculate Fair Company Carbon Targets for the Energy Sector
WALKING THE TALK - Fair carbon-reduction targets and the assessment of a company’s performance relative to targets are an incredibly powerful way to assess how well a company is performing. It also sends a clear risk message: The greater the difference between a company’s fair target and its actual performance, the greater its value at risk.
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
WALKING THE TALK - From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.
