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Stanley Black & Decker Celebrates 175 Years of Leading with Purpose
Stanley Black & Decker Celebrates 175 Years of Leading with Purpose

PRESS RELEASE - In celebration of its 175th anniversary, Stanley Black & Decker (NYSE: SWK) has announced a refreshed corporate social responsibility strategy aligned with the United Nations’ 2030 Sustainable Development Goals and designed to inspire makers and innovators to create a more sustainable world.

3M is a founding partner of New Economy Forum to be held in Beijing
3M is a founding partner of New Economy Forum to be held in Beijing

PRESS RELEASE - Bloomberg and the China Center for International Economic Exchanges announced that 3M is one of 11 founding partners of the New Economy Forum that will be held Nov. 6-8, 2018 in Beijing, China. The Forum will bring together the leaders of diverse economies around the world to address the future of business and the global economy. As a founding partner, 3M will be at the heart of shaping and building this new global institution for the betterment of our company and the world.

Unifi Receives Prestigious UNC Sustainability Award
Unifi Receives Prestigious UNC Sustainability Award

PRESS RELEASE - Photo: Kevin Hall, Unifi CEO; and Al Segars, PNC Distinguished Professor of Strategy and Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise at UNC. N.C.-based Unifi, Inc. (NYSE: UFI) is excited to announce it is the inaugural business recipient of the 2018 UNC Sustainability Award from Kenan-Flagler Business School's Center for Sustainable Enterprise and the Kenan Institute of Private Enterprise. The prestigious award recognizes leadership and best practices in environmental and business sustainability for North Carolina enterprises. The global textile solutions company, which makes its REPREVE® performance fiber from recycled materials, including plastic bottles, accepted the award Thursday, May 10, at a special dinner.

New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

LEADERSHIP - Clif Bar & Company attributes its success to “not selling out” when the owners walked away from a $120 million buyout offer in 2000.

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Best Buy Named To 100 Best Corporate Citizens List For Third Year
Best Buy Named To 100 Best Corporate Citizens List For Third Year

PRESS RELEASE - For the third year in a row, Corporate Responsibility Magazine has named Best Buy to its list of 100 Best Corporate Citizens. The rankings are based on 260 data points, including environmental management, climate change, human rights, employee relations, corporate governance, philanthropy and financial performance. Our position has steadily increased over the past three years, from 100 in 2016, to 72 in 2017 to 59 in 2018. Being a good corporate citizen is not only the right thing to do, it’s good for business. Our company needs a healthy planet, strong communities and engaged employees to be successful.

Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?

MARKETING AND COMMS - Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and services that enable our modern existence, do we really care who makes them? The history of consumer culture is littered with once-dominant consumer brands that were replaced by newer, more relevant offerings. Today, in the Internet age, the shelf life of major brands is shorter than ever before. Consider powerful brands such as Facebook, Twitter and Instagram: None of these existed 15 years ago. Would you like to bet they will be around 10 years from now?

Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions

BUSINESS CASE - Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market — outlines an opportunity for Canada to lead the purpose and values revolution that has insofar been primarily led by companies in the US and UK.

“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
“A Family Company at Work for a Better World”  Highlights SC Johnson’s Global Impact

PRESS RELEASE - New Tagline Demonstrates Company’s Longstanding Commitment to Improving the Environment, Leadership in Transparency and Improving Lives RACINE, Wis., April 23, 2018 – For the first time in nearly two decades, the company behind such ubiquitous and famous products as Windex®, Pledge®, Ziploc® and Glade® is updating its identity and putting a spotlight on its purpose by adopting a new tagline.

Creating a #FashionRevolution: How to Campaign for Change
Creating a #FashionRevolution: How to Campaign for Change

MARKETING AND COMMS - Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to one of circularity.

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Kohler Waste Lab Exploring New Uses for Industrial Materials
Kohler Waste Lab Exploring New Uses for Industrial Materials

PRESS RELEASE - In honor of Earth Day, Kohler Co. is showcasing its work to repurpose industrial waste materials via a Facebook Live panel discussion. The panel, slated for Monday, April 23 at 2:30 p.m. CDT, will feature KOHLER WasteLab associates talking about their experimentation with byproducts from the company’s vitreous and cast iron manufacturing operations. The team’s first project uses pottery cull, iron slag, and leftover glazes and enamel powder for a line of ceramic tiles, which the company expects to begin marketing under the Ann Sacks brand in 2019.

‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery

MARKETING AND COMMS - CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in Real Life.”

Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change
Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change

PRESS RELEASE - P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo into an environment fostering inspiration and co-creation. The Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia, will bring together 3,000 insightful change makers, entrepreneurs and leading companies to collaborate through the lens of Design Thinking methodology.

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

ORGANIZATIONAL CHANGE - The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.

Achieving Certification as Largest B Corp™ in the World and Unveiling New Name: Danone North America Celebrates First Anniversary with Two Major Milestones
Achieving Certification as Largest B Corp™ in the World and Unveiling New Name: Danone North America Celebrates First Anniversary with Two Major Milestones

PRESS RELEASE - Building on Danone's long-term commitment to balancing financial success with social and environmental responsibility, its U.S. subsidiary, formerly known as DanoneWave, commemorates its first anniversary by announcing the achievement of becoming the largest Certified B Corporation® in the world — two years ahead of its declared target — and changing its name to Danone North America. Two milestones to mark 1st anniversary: new name, new mark of trust

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Sustainable Brands and Pixelis Announce Pan-European Conference Partnership
Sustainable Brands and Pixelis Announce Pan-European Conference Partnership

PRESS RELEASE - SAN FRANCISCO, April 10, 2018 - Sustainable Brands® recently announced a strategic partnership with Pixelis, a branding agency based in Paris, France committed to design, innovation and sustainability. Sustainable Brands has partnered with Pixelis to produce the pan-European conference, SB’19 Paris, in April of 2019.

Trending: Unilever, Co-Op, Waitrose Unveil ‘Clear’ Plastic Alternatives
Trending: Unilever, Co-Op, Waitrose Unveil ‘Clear’ Plastic Alternatives

CHEMISTRY, MATERIALS & PACKAGING - Amidst a wave of negative public opinion on plastics and the waste associated with it, several companies have responded with commitments to reduce single-use plastics, combat marine plastic pollution, and support startups with

Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities
Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities

WALKING THE TALK - The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa For Good will involve collaborative programs, partnerships, and a half-a-billion dollars in investments by 2030.

3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency

MARKETING AND COMMS - In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken.

Icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report
Icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report

MARKETING AND COMMS - Outdoor apparel brand Icebreaker has reinforced its commitment to the use of natural fibres and sustainable production with the launch of its inaugural Transparency Report: Made Different. Touting it as an industry first, the report gives readers a full behind-the-scenes view of the brand’s entire operation. “Our thinking was simple. What if our customers could see everything we do?’’ explained Greg Smith, the CEO of Icebreaker.

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Q&A: Pure Strategies on 20 Years in the Sustainability Trenches
Q&A: Pure Strategies on 20 Years in the Sustainability Trenches

NEW METRICS - This month, Pure Strategies celebrates 20 years of providing sustainability consulting to companies such as Stonyfield Farms, Ben & Jerry’s, Seventh Generation and Walmart. Its team has been helping to build leading strategies, improve products and packaging, and shift supply chains toward better environmental and social performance for well over 100 organizations over their years of work.

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