LEADERSHIP -
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times."
MARKETING AND COMMS -
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
SUPPLY CHAIN -
A recent webinar took a deep dive into building a strategy that makes both business and compliance sense.
MARKETING AND COMMS -
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
MARKETING AND COMMS -
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
BEHAVIOR CHANGE -
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
MARKETING AND COMMS -
New ad campaign pokes fun at celebrating taking care of the planet only once a year.
MARKETING AND COMMS -
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
COLLABORATION -
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts
transparently and authentically.
FINANCE & INVESTMENT -
With increased expectations to assume the role of climate controller in business, how should CFOs go about measuring the success of their organization’s environmental policies?
PRODUCT, SERVICE & DESIGN INNOVATION -
With applications that go beyond messaging and data analysis, the suddenly ubiquitous technology could give sustainability-driven brands several advantages.
WALKING THE TALK -
Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a
recession.
MARKETING AND COMMS -
GRI’s new materiality and impact requirements help businesses realign their priorities to address interlinked issues around shareholder value creation and ESG. Without assessing risks and impact on both ends, businesses have and will continue to fail.
SUPPLY CHAIN -
While the volatility of economic change around us can be distracting, one thing remains clear: A new generation of expectations is shifting business for good.
ORGANIZATIONAL CHANGE -
24% of EU CEOs believe their companies will be highly exposed to the impact of climate change in the next five years — a key insight, since 76% of young Europeans say the climate impact of prospective employers is an important
factor when job hunting.
CHEMISTRY, MATERIALS & PACKAGING -
ChemSec works to eliminate toxic chemicals in products by engaging with companies and policymakers across cultures, industries and governments; ED Anne-Sofie Bäckar says trust, transparency — and sometimes, keeping things light
— are key.
LEADERSHIP -
Wicked problems are solved by seeing problems and solutions in new ways, by working with people with very different skills and approaches. As we frequently tell our clients, ‘Uncomfortable does not have to mean unnavigable.’
WASTE NOT -
This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy.
COLLABORATION -
The California rice producer has helped establish the first standards for regenerative rice and set a goal for its entire crop to be ROC by 2027.