Stories About Creating Shared Value

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Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care
Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care

SUPPLY CHAIN - A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

PRODUCT, SERVICE & DESIGN INNOVATION - Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.

The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater
The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater

CHEMISTRY, MATERIALS & PACKAGING - Washington-based startup Tidal Vision upcycles discarded crab shells to produce chitosan — a positively charged biopolymer with myriad applications in sustainable water treatment, textile production, agriculture and more.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

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Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance
Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance

COLLABORATION - The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation.

In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact

THE NEXT ECONOMY - Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.

The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

Organic Cotton Industry Still Sowing Seeds for Sustainability
Organic Cotton Industry Still Sowing Seeds for Sustainability

SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.

It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.

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The Sustainable Brands Network, Ukraine & the Power of Community
The Sustainable Brands Network, Ukraine & the Power of Community

WALKING THE TALK - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.

New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

FINANCE & INVESTMENT - Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change.

Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

FINANCE & INVESTMENT - MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations.

There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

THE NEXT ECONOMY - Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.

The 3 Vital Perspectives Sustainability Leaders Need for the 2020s
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s

THE NEXT ECONOMY - As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.

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Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

WALKING THE TALK - Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.

Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

FINANCE & INVESTMENT - Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.

Seeing Stars: Reconnecting Humanity with a Flick of a Switch
Seeing Stars: Reconnecting Humanity with a Flick of a Switch

PRODUCT, SERVICE & DESIGN INNOVATION - When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe.

Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation
Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation

COLLABORATION - It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water a reality for all residents of the Navajo Nation.

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'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need

LEADERSHIP - As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.

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