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Caesars Entertainment Announces New Domestic Partner Benefits and Releases Ninth Annual Corporate Social Responsibility Report
Caesars Entertainment Announces New Domestic Partner Benefits and Releases Ninth Annual Corporate Social Responsibility Report

PRESS RELEASE - Caesars Entertainment Corporation (NASDAQ:CZR), the world's most diversified gaming and entertainment company, today announced domestic partner benefits for its team members, beginning in 2019. The company also released its ninth annual corporate social responsibility (CSR) report, PEOPLE PLANET PLAY, highlighting sustained progress against the company's CSR goals in 2017 and the early half of 2018, and its continued commitment to its employees, suppliers and communities.

Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts
Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts

BEHAVIOR CHANGE - Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty plastic drink bottles. Specially created reverse vending machines will be on-site at four of Merlin’s leading attractions and will instantly reward those who deposit their used bottles between July 25th and October 19th, 2018.

World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose

WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices

BEHAVIOR CHANGE - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen

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Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

WASTE NOT - It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.

Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%
Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%

LEADERSHIP - On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. The ambitious goals demonstrate Caesars’ ongoing commitment to fighting climate change and mitigating long-term risk.

Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary

WASTE NOT - On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Partners LLC and Buick — which captures stories of sustainability innovators to inspire and educate the public.

‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories
‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories

THE NEXT ECONOMY - Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The concept has sparked a movement among companies, governments, NGOs, and

Cleaning Up Courses: How to Bring Distance Events Closer to the Sustainability Finish Line
Cleaning Up Courses: How to Bring Distance Events Closer to the Sustainability Finish Line

WASTE NOT - On foot, by bicycle, through water and combinations of the above, distance races such as marathons and ocean races are a global phenomenon. Running and cycling races have become a big business in recent years, due to the opportunity for sponsorship and the brand affinity that comes with it.

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The Walt Disney Company Commits More Than $100 Million to Bring Comfort to Children and Their Families in Hospitals
The Walt Disney Company Commits More Than $100 Million to Bring Comfort to Children and Their Families in Hospitals

PRESS RELEASE - Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company, today announced an innovative plan to dedicate more than $100 million in company resources, including cash, products and services, to reinvent the patient and family experience in children’s hospitals across the globe. This initiative will roll out over five years, expanding the Company’s rich legacy of supporting children’s hospitals, which dates back to Walt Disney.

Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics
Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics

CHEMISTRY, MATERIALS & PACKAGING - Single-use plastics continue to lose their appeal as the global community rallies around the concept of a circular economy. The UK, in particular, is taking the lead, setting a new standard for both the public and private sector, while food and beverage giant Nestlé is helping ease the transition away from a take-make-dispose model.

Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

MARKETING AND COMMS - Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.

Peace Boat's Ecoship to Bring Sustainability to the High Seas in 2020
Peace Boat's Ecoship to Bring Sustainability to the High Seas in 2020

CLEANTECH - Sustainable isn’t a word often used to describe the cruise industry, which has historically received less than stellar grades for its environmental performance (although there have been signs of improvement). But Peace Boat, an NGO working to promote peace, human rights, sustainable development and respect for the environment, has unveiled a new ship worthy of the descriptor.

Netflix's ‘Rotten’ Exposes Waste, Fraud, Corruption in Food Industry
Netflix's ‘Rotten’ Exposes Waste, Fraud, Corruption in Food Industry

MARKETING AND COMMS - The food industry is in transition, with new technologies, programs and initiatives targeting everything from food waste to resource efficiency and traceability emerging almost daily to nudge the sector towards greater sustainability. Though symbols of progress, these advancements are just a drop in the ocean. Many consumers are still unaware of the issues affecting the global food system, which poses a considerable challenge to progress.

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Volvo Ocean Race: A Microcosm of a Successful, Purpose-Driven Business
Volvo Ocean Race: A Microcosm of a Successful, Purpose-Driven Business

LEADERSHIP - Volvo Ocean Race (VOR) is considered one of the longest and toughest professional sporting events in the world; sailing’s toughest team challenge and one of the sport’s Big Three events, alongside the Olympics and the America’s Cup.

Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources
Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources

WALKING THE TALK - Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make in today's world if they are striving for sustainability. This matters because England-based Liverpool FC is a widely recognized sports brand. According to Forbes, the team is worth $1.49 billion, making it the eighth most valuable soccer club in the world.

The Athlete’s Secret to Success: How Elite Athletes Win by Playing the Game with Purpose
The Athlete’s Secret to Success: How Elite Athletes Win by Playing the Game with Purpose

BUSINESS CASE - Swarmed by a crowd of cross-country ski fans all under the age of 12, I felt like I’d just won my first World Cup. In the beginning, I wanted to be a soccer star. I, along with most of the girls my age, idolized Mia Hamm and tried desperately to snag the #9 jersey on every single one of my teams. By high school, however, I realized that my future on the field looked grim. I made the soccer team as a freshman but not because I could bend it like Beckham – I simply ran more than anyone else on the field. By sophomore year, I turned my full attention to cross-country skiing, a sport that better suited to my somewhat uncoordinated long limbs, my love of the outdoors and my seemingly endless supply of energy.

Paradox Sports, The North Face Helping Adaptive Climbers Reach New Heights
Paradox Sports, The North Face Helping Adaptive Climbers Reach New Heights

WALKING THE TALK - Athletes previously inactive in the climbing community are now looking at more widespread climbing and adventure opportunities, thanks to new sponsorship from The North Face. The outdoor apparel retailer has teamed up with the non-profit Paradox Sports to expand access to indoor climbing facilities for para-athletes across the United States.

Join Heineken’s “Cities” Campaign to Help Make Innovative Local Projects a Reality
Join Heineken’s “Cities” Campaign to Help Make Innovative Local Projects a Reality

PRESS RELEASE - We all say we want to do more “good” these days. And our consumers have a proven desire to support campaigns that do so. Heineken®, the beer that’s enjoyed in the most cities globally, is again supporting innovative local projects around the nation through our “Cities” program – which aims to make a positive and lasting impact on some of the best cities in America. (Last year’s campaign to save Miami Marine Stadium successfully led to the City of Miami approving a $45 million restoration budget!) This year we’ve found the perfect partnership with the Bruno Mars 24K Magic World Tour – which will offer fans sold-out concert tickets for supporting resourceful local projects.

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Heineken USA Assists The Recycling Partnership with a Win for Recycling
Heineken USA Assists The Recycling Partnership with a Win for Recycling

PRESS RELEASE - In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heineken® beer gardens before the match for a chance to win prizes and pitch in to help green the future.

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