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New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis

BEHAVIOR CHANGE - Following ongoing campaigns to urge both businesses and citizens to more effectively conserve water, this week saw the launch of Water Deeply, a comprehensive new media platform created to connect the public with experts to better understand the California drought.

One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action
One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action

PRODUCT, SERVICE & DESIGN INNOVATION - British boyband One Direction are using their powers for good with a new campaign calling on their millions of fans around the world to push governments to address extreme quality, inequality and climate change at the upcoming climate talks later this year.

Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events
Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events

WASTE NOT - Arizona State University (ASU) athletics and ESPN recently continued bold efforts to reduce waste and carbon emissions at their high-profile sporting events.ASU’s Sun Devil Athletics was recognized for its participation in the 2014 Game Day Zero Waste Challenge as part of the Pac-12 Conference. The team scored first in the Challenge’s recycling and organics-reduction categories, recycling an average of 1 pound of waste per person. It also placed second in the conference diversion rate category and third in GHG reduction.

Greenpeace: Still Mind-Bombing After All These Years
Greenpeace: Still Mind-Bombing After All These Years

MARKETING AND COMMS - Greenpeace is arguably the founder of modern environmental activism.

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How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti
How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti

ORGANIZATIONAL CHANGE - On Wednesday, over an intimate, invite-only lunch at SB ’15 San Diego, Timberland and the Smallholder Farmers Alliance (SFA) screened the trailer for their documentary, KOMBIT: The Cooperative, scheduled for release in October 2015.KOMBIT means “pulling together” in Haitian Creole. Timberland says this is the perfect description of the partnership among local Haitians, as well as its work with them and SFA to rebuild the island nation’s environmental and economic landscape through small-scale farming.

‘The True Cost’ Brings Fashion’s Dark Secrets to the Big Screen
‘The True Cost’ Brings Fashion’s Dark Secrets to the Big Screen

PRODUCT, SERVICE & DESIGN INNOVATION - Over the past year, I’ve had the pleasure of interviewing a range of startup fashion brands doing inspiring work on developing sustainable and socially responsible business models. However, it’s hard to escape the fact that the textile industry’s notoriously poor reputation means that these innovators are currently the exception and not the rule.

Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé

MARKETING AND COMMS - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?

'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil

MARKETING AND COMMS - Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 countries and reaching 50 million viewers.While Brazilian soaps often glamourise ostentatious consumerism, in 2013 the soap opera Joia Rara (Rare Jewel) launched; set in 1940s Rio de Janeiro, its plot centred around Buddhism, compassion, forgiveness and redemption — an incredible foundation for a genre not commonly associated with ethics, spirituality or more philosophical issues.

Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability

MARKETING AND COMMS - Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new Style Director in a groundbreaking collaboration across a series of sustainability-focused projects. The strategic partnership is grounded in the shared values of Williams and Woolworths.

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Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking
Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking

PRODUCT, SERVICE & DESIGN INNOVATION - Today, Sony Pictures Entertainment — which itself has led the charge in sustainable filmmaking with its carbon-neutral production of The Amazing Spider-Man 2 (2014) — is celebrating a decade of environmental innovation at its Screen Gems film label. The media giant says Screen Gems’ dedication to and implementation of creative, low-impact moviemaking practices has helped drive industry awareness of environmentally friendly technologies and new approaches to production.

March Madness: The Champions of Corporate Sustainability
March Madness: The Champions of Corporate Sustainability

LEADERSHIP - March is here, and that means one thing to me — March Madness! For all its warts and shortcomings, the NCAA knows how to host a basketball championship. This tournament is so good that the first few days are now an unofficial national holiday, all leading up to the final game where one champion is crowned.

More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour
More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour

MARKETING AND COMMS - 2015 marks the ninth year of Earth Hour, the WWF-led global event at which people and businesses turn off the lights to illuminate climate change awareness. Businesses, communities and individuals in nearly 170 countries will flip their switches for an hour this Saturday, March 28th at 8:30 pm local time.

SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout

MARKETING AND COMMS - As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats and answer criticism from activists.

Starbucks Partnering with Washington Post Vet on New ‘Social Impact’ Media Company
Starbucks Partnering with Washington Post Vet on New ‘Social Impact’ Media Company

PRODUCT, SERVICE & DESIGN INNOVATION - The Washington Post’s Rajiv Chandrasekaran is reportedly leaving his longtime post at the Post to form a new venture — a media company that will produce longform “social-impact" documentaries, with an initial focus on veterans’ issues, in partnership with Starbucks.

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Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'
Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'

PRODUCT, SERVICE & DESIGN INNOVATION - The Next Black, a documentary that explores how out-of-the-box thinking and more conscious design are shaping the future of our clothes, had its first screening in Brooklyn earlier this week. The event kicked off a weeklong exhibit at the BF+DA about the growing intimacy between technology and fashion.

Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products

MARKETING AND COMMS - As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such as the Super Bowl, which last year set a record as the most-watched American television program in history with an average audience of 111.5 million viewers, more marketers are betting millions on shifting those viewers’ perception and understanding of sustainability with their carefully crafted ads.

'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active

MARKETING AND COMMS - Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as "a celebration of active women designed to make the attainable aspirational."

How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

MARKETING AND COMMS - On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability.

Carnival Corporation Cuts CO2 Emissions by 20%
Carnival Corporation Cuts CO2 Emissions by 20%

NEW METRICS - Carnival Corporation, the world's largest cruise company, has reduced its carbon emissions from shipboard operations by 20 percent one year ahead of schedule, according to the company’s new sustainability report.

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Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag

MARKETING AND COMMS - This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for its unique work in film and television, the initial four-episode season will air Monday nights on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. The comedy integrates Chipotle’s values and commitment to serving “Food with Integrity” without any explicit Chipotle branding.

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