June 7-9: Brand-Led Culture Change Virtual Event

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Found 112 stories. Page 5 of 6.

“Bikes vs Cars” Wants to Liberate Cities from Traffic Jams and Urban Sprawl
“Bikes vs Cars” Wants to Liberate Cities from Traffic Jams and Urban Sprawl

BEHAVIOR CHANGE - Could the bicycle be the tool for change that our cities need? A new documentary and a related app are hoping to inspire better design, smarter political decisions, and reduced CO2 emissions in the urban planning process by shining a light on the bicycle and its growing conflict with the car.

Documentary Causing a STINK! Over Chemicals in Products
Documentary Causing a STINK! Over Chemicals in Products

CHEMISTRY, MATERIALS & PACKAGING - A new documentary is racking up awards across the United States, exposing the dangers hidden in the products found on store shelves. Director Jon Whelan stumbled across the issue of undisclosed chemicals when he noticed a foul smell from a pair of pajamas he purchased for his daughter. The film, aptly titled STINK!, follows his journey to uncover the source of products’ odors and what “fragrance” on a label really means.

UK Chef's New TV Show Waging 'War on Waste'
UK Chef's New TV Show Waging 'War on Waste'

WASTE NOT - The latest celebrity chef-led TV show is going beyond delicious meals to dish out hard truths about waste. Chef-turned-food-waste-activist Hugh Fearnley-Whittingstall “is on a mission to reduce the amount of waste that Britain produces,” in the new BBC One series, "Hugh’s War on Waste."

Malala Fund Campaigning Globally for Girls’ Education in Tandem with Film Release
Malala Fund Campaigning Globally for Girls’ Education in Tandem with Film Release

LEADERSHIP - Earlier this month, He Named Me Malala, the feature-length documentary on the inspiring story of Nobel Laureate and girls’ education activist Malala Yousafzai, opened in theatres across the U.S. and Canada. To accompany the release, her charity, the Malala Fund, launched a Stand #withMalala global campaign to encourage people to stand up and take action for education rights.

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‘The Best Ideas Might Not Be Ours’: DiCaprio Produces Film on Biomimicry
‘The Best Ideas Might Not Be Ours’: DiCaprio Produces Film on Biomimicry

PRODUCT, SERVICE & DESIGN INNOVATION - As more and more organizations with sustainability missions are discovering, getting a celebrity to help spread your message could be the difference between creating a tiny ripple and engaging millions around the world (see recent examples around deforestation, the Sustainable Development Goals, clean drinking water, and eating more produce, to n

Sony Pictures Television Inviting Viewers to 'Picture' a Better World, Then Help Create It
Sony Pictures Television Inviting Viewers to 'Picture' a Better World, Then Help Create It

MARKETING AND COMMS - Picture streets without litter. Picture an urban oasis. Picture a beautiful forest. Picture This.Such is the goal of Sony Pictures Television Networks, which has decided to put its global reach and services to use to bring viewers' attention to the environmental issues affecting the world and rally their collective power to make a global impact.

adidas Reveals Plans to Close Materials Loops with Custom, Recyclable, Zero-Waste Sporting Goods
adidas Reveals Plans to Close Materials Loops with Custom, Recyclable, Zero-Waste Sporting Goods

PRODUCT, SERVICE & DESIGN INNOVATION - Today, adidas announced Sport Infinity, the sportswear giant’s plan for a new breed of sporting goods that will never be thrown away. Instead, football (soccer) players will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D “super-material.” Every gram of sportswear, including the boots of Argentine soccer star Leo Messi, will be broken down to be remolded again in a waste-free, adhesive-free process that gives consumers more scope for personalization than ever before.

Klein Asks: What If Confronting the Climate Crisis Is Our Only Chance to Build a Better World?
Klein Asks: What If Confronting the Climate Crisis Is Our Only Chance to Build a Better World?

MARKETING AND COMMS - A documentary based on Naomi Klein’s 2014 book, This Changes Everything, a scathing indictment of capitalism as the driver of our current climate crisis, premieres at the Toronto International Film Festival on Sept. 13.

Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks

BEHAVIOR CHANGE - On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below:

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'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)

MARKETING AND COMMS - The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging directly into people’s living rooms. Unfortunately that precious ad space isn’t cheap, and for smaller, purpose-driven companies such as TerraCycle, the costs are simply too high. Even so, that hasn’t stopped us from trying to secure our own fair share of the TV spotlight.

New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis

BEHAVIOR CHANGE - Following ongoing campaigns to urge both businesses and citizens to more effectively conserve water, this week saw the launch of Water Deeply, a comprehensive new media platform created to connect the public with experts to better understand the California drought.

One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action
One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action

PRODUCT, SERVICE & DESIGN INNOVATION - British boyband One Direction are using their powers for good with a new campaign calling on their millions of fans around the world to push governments to address extreme quality, inequality and climate change at the upcoming climate talks later this year.

Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events
Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events

WASTE NOT - Arizona State University (ASU) athletics and ESPN recently continued bold efforts to reduce waste and carbon emissions at their high-profile sporting events.ASU’s Sun Devil Athletics was recognized for its participation in the 2014 Game Day Zero Waste Challenge as part of the Pac-12 Conference. The team scored first in the Challenge’s recycling and organics-reduction categories, recycling an average of 1 pound of waste per person. It also placed second in the conference diversion rate category and third in GHG reduction.

Greenpeace: Still Mind-Bombing After All These Years
Greenpeace: Still Mind-Bombing After All These Years

MARKETING AND COMMS - Greenpeace is arguably the founder of modern environmental activism.

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How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti
How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti

ORGANIZATIONAL CHANGE - On Wednesday, over an intimate, invite-only lunch at SB ’15 San Diego, Timberland and the Smallholder Farmers Alliance (SFA) screened the trailer for their documentary, KOMBIT: The Cooperative, scheduled for release in October 2015.KOMBIT means “pulling together” in Haitian Creole. Timberland says this is the perfect description of the partnership among local Haitians, as well as its work with them and SFA to rebuild the island nation’s environmental and economic landscape through small-scale farming.

‘The True Cost’ Brings Fashion’s Dark Secrets to the Big Screen
‘The True Cost’ Brings Fashion’s Dark Secrets to the Big Screen

PRODUCT, SERVICE & DESIGN INNOVATION - Over the past year, I’ve had the pleasure of interviewing a range of startup fashion brands doing inspiring work on developing sustainable and socially responsible business models. However, it’s hard to escape the fact that the textile industry’s notoriously poor reputation means that these innovators are currently the exception and not the rule.

Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé

MARKETING AND COMMS - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?

'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil

MARKETING AND COMMS - Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 countries and reaching 50 million viewers.While Brazilian soaps often glamourise ostentatious consumerism, in 2013 the soap opera Joia Rara (Rare Jewel) launched; set in 1940s Rio de Janeiro, its plot centred around Buddhism, compassion, forgiveness and redemption — an incredible foundation for a genre not commonly associated with ethics, spirituality or more philosophical issues.

Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability

MARKETING AND COMMS - Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new Style Director in a groundbreaking collaboration across a series of sustainability-focused projects. The strategic partnership is grounded in the shared values of Williams and Woolworths.

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Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking
Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking

PRODUCT, SERVICE & DESIGN INNOVATION - Today, Sony Pictures Entertainment — which itself has led the charge in sustainable filmmaking with its carbon-neutral production of The Amazing Spider-Man 2 (2014) — is celebrating a decade of environmental innovation at its Screen Gems film label. The media giant says Screen Gems’ dedication to and implementation of creative, low-impact moviemaking practices has helped drive industry awareness of environmentally friendly technologies and new approaches to production.

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