Have Sustainable Brands delivered right to your inbox.

Stories About Storytelling

Found 468 stories. Page 16 of 24.

The Implications of an Emerging Corporate Conscience for Sustainable Business Metrics: Part 16
The Implications of an Emerging Corporate Conscience for Sustainable Business Metrics: Part 16

NEW METRICS - In 15 earlier parts of this series, Claire Sommer and I developed 28 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.)

How Job Purposing Can Convert Your Sustainability Practices Into Superb Management
How Job Purposing Can Convert Your Sustainability Practices Into Superb Management

ORGANIZATIONAL CHANGE - “I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. This is the percentage of global workers who are not “involved in, enthusiastic about and committed to work” — in other words, not engaged — according to Gallup. Why does this matter? Disengaged workers produce less and turn over more. As a result, companies and teams with largely disengaged workers underperform financially by more than 50 percent compared to those with mostly engaged workers.

Dear SB Vanguard: Is Competition in Business Inherently Destructive?
Dear SB Vanguard: Is Competition in Business Inherently Destructive?

PRODUCT, SERVICE & DESIGN INNOVATION - This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape.

How Do You Get Other Departments to Listen? Let Your Colleagues Run With Your Ideas
How Do You Get Other Departments to Listen? Let Your Colleagues Run With Your Ideas

NEW METRICS - In the sustainability field, in contrast to other fields, it is the biggest possible compliment to no longer be needed in a discussion because your colleague in purchasing is already covering your topics. But how do you get your colleagues to not just listen to your ideas, but to consider them worth working towards?Ideally, your colleagues would not only acknowledge sustainability topics, but run with them. That tells you that something is changing. The companies making the biggest changes are those where everybody feels responsible — from the cleaning lady to the purchasing department. But how can you work towards this?

Advertisement
46 Tips for Better Sustainability Storytelling
46 Tips for Better Sustainability Storytelling

MARKETING AND COMMS - Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunity to get it wrong and a plethora of reasons to get it right.1. Make it materialWhen it comes to creating content and communicating your story, the world is your oyster; sustainability is a broad church and there’s almost too much ground to cover. If it’s important to your business and customers, you should be talking about it. If it’s not important, you shouldn’t bother.2. Do it frequently

Future-Fit Businesses Include Sustainability in Leadership Competencies
Future-Fit Businesses Include Sustainability in Leadership Competencies

ORGANIZATIONAL CHANGE - Over the past few weeks, several people have shared with me how they’re using my sustainability competencies research and guide to define the leadership skills and knowledge needed for long-term business — and societal — success. The feedback has been swift and promising. I am delighted (and encouraged!) to hear about the distinct and specific ways that these individuals are putting the competencies research to work for their organizations.

Would You Want to Read Your Company’s Sustainability Report?
Would You Want to Read Your Company’s Sustainability Report?

MARKETING AND COMMS - "It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks.

A Planetisation of Finance: The Earth as a Going Concern
A Planetisation of Finance: The Earth as a Going Concern

PRODUCT, SERVICE & DESIGN INNOVATION - “We have statesmen and politicians who profess to guide our destinies. Whither are they guiding our destinies?”— H.G WellsValuing continuing existenceIn recent decades considerable effort has been invested into describing and identifying the planet’s natural environment in terms that can be appreciated and integrated into the language of economics and finance.

Pope Francis, Universal Sustainability Values and Brand Value Creation
Pope Francis, Universal Sustainability Values and Brand Value Creation

MARKETING AND COMMS - Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beliefs are uniform and undivided in ways political, corporate, union or community leaders can seldom afford to be: It is within each of us, he says without preaching or scolding, to be better people, more caring, more generous and, of course, more considerate of the environment.

Advertisement
More Than a Badge: What We Can Learn About Sustainability From the Boy Scouts
More Than a Badge: What We Can Learn About Sustainability From the Boy Scouts

LEADERSHIP - My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the Scouts to hang out with my friends. I loved the outdoor activities and the pursuit of merit badges.

The Five Truths of a Good Sustainability Claim
The Five Truths of a Good Sustainability Claim

MARKETING AND COMMS - My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am all for recycled packaging. But credible claims are relevant to the main sustainability attributes of a product. For a washing machine, that should be energy use. Otherwise, the claim could be misleading – think of the consumer misconstruing the recycled symbol as the mark of an overall ‘green’ washing machine.

Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot
Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot

MARKETING AND COMMS - On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, crowdsourced input from attendees, and empowered people to write down and interact with their ideas and those from other attendees. Ask meaningful questions and we usually get meaningful answers.What was the deep-dive topic? Finding the communication sweet spot between “greenblushing” and greenwashing.

Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé

MARKETING AND COMMS - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?

Announcing The Product Social Footprinting Programme
Announcing The Product Social Footprinting Programme

NEW METRICS - During my past five years at PRé, I’ve observed how companies approach different issues. I’m very interested in social impact assessment, and I experienced that companies have wildly different approaches for assessing the social impacts of their products and services, and for managing product social sustainability.

Advertisement
Utility – the Fundamental Metric of Social Impact
Utility – the Fundamental Metric of Social Impact

NEW METRICS - “No man is an island, entire of itself; every man is a piece of the continent, a part of the main.”— John DonneIs the world a better place because we exist?Socially useful business is neither a new idea nor one that is particularly at odds with the fundamental point of business — to sell things that people want or need.However, demonstrating social utility has becoming rather a burning issue in recent years, spurred not just by the slow growing questioning of the current mode of international capitalism but also by the rather more pointed challenges to the purpose of whole sections of the economy raised by the recent financial crash.

Lost in Translation: How to Find a Common Language Between Departments
Lost in Translation: How to Find a Common Language Between Departments

NEW METRICS - Despite the progress being made in organizations around the world in the pursuit of sustainability, many still suffer from internal breakdowns in communication on the subject, even when all teams are, ultimately, working toward the same goal. We asked a variety of practitioners their thoughts on solving two of the perhaps most common “language barriers” within companies today — that between Marketing and Sustainability teams, and between LCA practitioners and, well, the rest of the company. And the common theme around solutions seems to involve little more than changing your perspective.

How a Life Cycle-Driven Business Model Can Accelerate Sustainable Value Creation
How a Life Cycle-Driven Business Model Can Accelerate Sustainable Value Creation

NEW METRICS - When Peter Bakker from the WBCSD declared that corporate social responsibility is dead, he urged us to create new definitions of success. The change to a more holistic approach is already happening. However, shouldn’t we place the shared value that we create at the heart of what we do?

What Can ‘The Systems View of Life’ Teach Us About Sustainable Leadership?
What Can ‘The Systems View of Life’ Teach Us About Sustainable Leadership?

LEADERSHIP - Fritjof Capra is the author of many best-selling books, including The Tao of Physics, The Turning Point, The Hidden Connections and The Web of Life. His most recent book is The Systems View of Life: A Unifying Vision, co-written with his friend Pier Luigi Luisi. I recently had the opportunity to meet Capra in São Paulo, where we discussed this new systemic concept of life, and particularly what it means for leadership in organisations.

Collectively Working Together to Better our Communities
Collectively Working Together to Better our Communities

PRESS RELEASE - By: Mark DeGrootMaking time to help others is an invaluable experience. Volunteering benefits those we serve and adds meaning to our daily lives. I am proud of the many hours my AT&T colleagues devote to helping others – not only during National Volunteer Week – but during every other week throughout the year. During this year’s National Volunteer Week, I spent my time supporting the United Cerebral Palsy Land of Lincoln (UCPLL). UCPLL provides comprehensive services to over 600 children and adults with disabilities throughout Central Illinois. Over four days, a group of us completed various activities including helping UCPLL participants with art projects and making the center more beautiful by planting flowers.

Advertisement
Brands, Old-School Diplomacy & the New Humanities
Brands, Old-School Diplomacy & the New Humanities

LEADERSHIP - We’re up to our ‘proverbials’ in Brand Advocates, Influencers & Champions. The social shock troops have to no little degree saved a lot of the big consumer multinationals from themselves. They have proved themselves both central in driving relevance and a vastly improved and far more respectful model of customer service. They are to that end critical in securing the survival of relevance in many multinational brands who until quite recently had acted with old school impunity and arrogance when called to account.But the blunt grassroots tool for creating better is just one of two required to secure an improved human existence in the face of our stratospheric levels of consumption and the brands who feed it.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.