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Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

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Why Pushing Doesn’t Work … and a Better Way to Change Minds

Cross-Posted from Behavior Change. Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.

AT&T Releases Projections on Climate-Fueled Natural Disasters to Help US Build Resilience

The telecommunications giant hopes the publicly available data can help guide the climate-adaptation efforts of the people and communities it serves.

Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices

Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices.

Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care

Cross-Posted from Supply Chain. A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.

Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic connections customers seek.

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New Partnerships Putting Mycoprotein at Center of Sustainable Food Future

Cross-Posted from Product, Service & Design Innovation. A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.”

Google, UN Partner to Fight Misinformation on Climate Change

For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.

US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits

Cross-Posted from Behavior Change. New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.

Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping

This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

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Over 100 NGOs Join Forces to Escalate Climate Pressure on Vanguard

The world's second-largest asset manager received the worst possible score in a new climate scorecard as NGOs, grassroots groups, and finance experts ramp up pressure for it to act on climate.

KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’

Cross-Posted from Walking the Talk. A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading.

Are Sustainable Brand Messages Targeting the Wrong People?

By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.

Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?

Cross-Posted from Waste Not. Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic.

New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming

While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly.

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Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination

Cross-Posted from Behavior Change. Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior.

Profit, Performance and Impact: The Success Criteria of a Whole Brand

Cross-Posted from Walking the Talk. The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.

What SEC ESG Disclosure Mandates Might Mean for Your Business

Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation.

Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors

The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews from stakeholders.

How Amazon Is Making Sustainable Shopping Easier

Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.

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