How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
"Basing your decision to have a greenhouse gas emissions target on the fact that climate science has identified a problem, and then to turn around and set a target that doesn't reflect what that science says, for us is incongruous." That’s what Kevin Rabinovitch, global sustainability director at Mars, the privately held food and beverage company,
This is the fourth in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits: Why Conservatives and Progressives Are Both Right, from the book
This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.
ExxonMobil, the nation’s largest natural gas producer, may finally start listening to their shareholders about hydraulic fracturing, commonly known as “fracking.” Many of the concerns people have surrounding the natural gas extraction process include the fact that toxic chemical leaks, spills and explosions could harm the health and safety of communities and the environment, and that it could lead to the contamination of drinking water for communities near and far.
Investors representing more than $450 billion of the world’s assets released a statement today expressing their support for the "Conflict Minerals" final rule, Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act, according to the Responsible Sourcing Network (RSN). The statement comes exactly a year before companies will have to send the U.S.
Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies.
Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.
U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, products and global supply chains.
Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on investments in destination development.
This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:
Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study.
A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumers’ most trusted sources for determining whether a product is socially and environmentally responsible.
With transport now the fastest growing source of greenhouse gas emissions in the UK, sustainable travel can make a significant contribution to mitigating the effects of climate change.
SAP is using its integrated sustainability and annual report to promote more deeply embedded sustainability in its operations, the software company’s chief sustainability officer, Dr.
This is the second in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:
Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.
Imagine a world where everyone could truthfully say they lived in a vibrant, trusting local community and global society — where our communities were places where residents felt engaged, supported, appreciated and valued; where the local economy was thriving, and participants feel proud to be part of their community and take an active role in helping to support this.
As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.
This is the first in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: Ideas To Bridge the Left and Right and Move the Natio