How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
With the open comment period on the proposed EPA rule to roll back the Renewable Fuel Standard (RFS) coming to a close on January 28, Americans United for Change (AUFC) is launching its next in a series of TV ads asking rural Americans to join the final push to overwhelm Washington with comments in support of the RFS, family farmers and rural economies — and against another subsidy giveaway to Big Oil.
Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the Global 100 index has come to be a widely followed analysis of corporate sustainability; companies named to the Global 100 are the top overall sustainability performers in their respective industrial sectors.
A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients.
GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.In response to a request from GMO Inside, Post Foods responded: “We have an exciting update for you. Post has released a non-GMO verified Grape Nuts that is on the store shelves as of January 2014. Also, we are exploring some of our other cereals to see if there is potential going forward to add more non-GMO verified products to the Post Foods product line. We are always listening to our consumers and looking for ways to provide a good variety of products.”
Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.
The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week that it will petition to the chief U.S. food safety regulator and Congress to enact a single federal standard for the labeling of genetically modified (GMO) foods.
As companies begin their 2014 planning, it is critical to have a firm understanding of the regulatory and sustainability trends that will impact core business. In a new publication series Let’s talk: sustainability, Ernst & Young’s Climate Change and Sustainability Services group highlights the top concerns facing companies in these areas in 2014.
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contributing to those in need.
Food served in full-service restaurants often is just as unhealthy as, or even unhealthier than, food served in fast-food restaurants, despite consumer perceptions that full-service restaurants are healthier, according to a new study in the Journal of Nutrition Education and Behavior.Food prepared away from home is typically higher in calories and lower in nutrition than food prepared at home, and now makes up more than one-third of all calories purchased in the United States, the study says.
Cross-Posted from Collaboration. The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues.In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is now collaborating with The International Exchange (TIE) — a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change — to offer two TIE placements to this year’s White Pencil nominees.
Cross-Posted from Behavior Change. Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s unrealistic to expect people to immediately switch from chocolate to fruit, for example, so it is hoping to incentivize making smarter food choices by offering participants money-saving vouchers for healthier foods and drinks and in-store offers from partner retailers such as Asda, Co-operative Food, Lidl and Aldi.
GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs.
As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informed dining choices. In keeping with this commitment, the fast-food giant attempted to do the same for its employees earlier this month by pointing out the difference between items such as a burger and fries and “healthier options,” apparently missing the irony of the situation.
I have a bit of a bone to pick. Over the past couple of years, numerous well-intended articles have attempted to crystallize a moniker and definition for the work that we do. Universal language might help guide our efforts, but I don’t think we’re far enough down that road to worry about arriving at a consensus.
For those within the fashion industry who have been working for many years to highlight the need for more transparent, traceable and accountable supply chains, the Rana Plaza disaster in Bangladesh was a metaphorical call to arms. The days following the tragedy saw a plethora of articles calling for a more ethical fashion industry and we looked for ways to channel this energy and momentum into lasting change.
This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of Chapter Two: The Power of Engagement, and learned six reasons to engage your activist stakeholders. Here we continue further into Chapter Two to examine one of seven examples of how engaging activists stakeholders has helped companies serve their purpose.
Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10-year-old Robby Novak, is on a mission this holiday season to make sure we remember what’s important: The perfect gifts include those that spread love, save lives and make the world more awesome.
This is the second in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlgemuth and VP of Stakeholder Engagement Danna Pfahl. Last week, we posted the first part of Chapter Two: The Power of Engagement and learned two of six reasons to engage your activist stakeholders. Here, we continue with reason number three ....
Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of worship, business or other property on PutSolarOnIt.com. Throughout 2014, Mosaic says it will provide people with the tools and network they need to make their pledge a reality.Oscar-nominated actor Mark Ruffalo is leading the campaign with his pledge to put solar on his children’s school, Stephen Gaynor Elementary, in Manhattan.
A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of comments to date from around the world, according to Pantene parent company Procter & Gamble.The video exposes hidden gender double standards in the workplace — a prevalent theme, not just in Filipino culture, where the notion still exists that women should not be too assertive or strong-willed when it comes to getting what they want. But does the connection of the ad’s message to using Pantene products diminish its power?