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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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New Report Highlights Seven Headlines of Latest Behaviour Change Research

New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More

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Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video

As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More

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Jones Lang LaSalle Illustrates Commitment to Responsible Business in Latest Sustainability Report

Jones Lang LaSalle last week released its 2012 Sustainability Report, “Moving toward a more sustainable enterprise,” which details the company’s services, operations and client-focused strategies to achieve long-term sustainable solutions acros... View More

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Microsoft, Diageo Among Latest Companies Urging Policymakers to Address Climate Change

Business calls for strong climate change action are getting louder. A half-dozen more leading global companies including Microsoft, Owens Corning, Diageo, Thornton Tomasetti, and Acer America Corporation last week joined hundreds of other U.S. busine... View More

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E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013

Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More

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Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign

Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More

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Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

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Report: Greater Corporate Sustainability Reporting Needed in Africa

Corporate reporting on sustainability issues in Africa remains patchy and should be expanded in scope, according to the Africa Sustainability Barometer, which gauges the state of corporate sustainability reporting (CSR) on the continent.A new joint i... View More

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M&S the First of Few Companies That Come to UK Consumers’ Minds as Being Environmentally Responsible

New research released this week by the Carbon Trust reveals that, while consumers see business as the key to economic recovery, they do not yet see it as key to fixing our environmental problems, with over two-thirds (68 percent) of respondents unabl... View More

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UN Global Compact Launches Stock Index

The UN Global Compact (GC) yesterday launched a new stock index of companies committed to the GC's ten principles, which shows a total investment return of 26.4 percent during the past year.The Global Compact 100 was released in partnership with rese... View More

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Certification Showing It’s Worth the Investment

Around the world, governments, companies and consumers are thirsty for ways to support responsible business practice and to trust that the products they endorse are making a measurable difference for people and the planet. With so many options now at... View More

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M&S Establishing Link to Workers Throughout Its South Asian Supply Chain

Marks & Spencer (M&S) has signed a one-year deal to work with social enterprise technology provider Good World Solutions to facilitate direct communications with workers in its clothing supply chain via mobile technology.M&S will use Labo... View More

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Ed Begley, Jr Chronicles Building of LEED Platinum Family Home in New Series, "On Begley Street"

On Sunday, evōx, (pronounced e-vokes), the new online marketplace and entertainment network geared toward sustainable lifestyles, hosted the premiere of “On Begley Street” at the California Institute of Technology (Caltech) in Pasadena, CA.Produ... View More

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Sustainia Announces Its Top 10 Sustainability Innovations for 2013

Intelligent streetlights that turn off when streets are empty; an electric city bus with a 250 km range; and a piece of paper that reduces food waste. International innovation platform Sustainia has launched its list of the top 10 best sustainability... View More

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AdAge Releasing New Report on Navigating FTC Green Guides

Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the ... View More

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Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

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Sustainable Restaurant Association Inaugurates Accreditation Program for Food Destinations

The Sustainable Restaurant Association (SRA) has launched its first sustainability accreditation for food destinations, developed with retail landlord Hammerson.The first initiative of its kind, SRA says the new rating will be rolled out to a variety... View More

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10% of World's Largest Companies Produce 73% of GHG

Fifty of the world’s 500 largest companies are responsible for nearly three quarters of the group’s 3.6 billion metric tons of greenhouse gas (GHG) emissions, according to the CDP Global 500 Climate Change Report 2013.Most of the top 50 carbon-po... View More

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Nestlé, Volkswagen, SAP, Air France Named Industry Leaders in 2013 Dow Jones Sustainability Indices

S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJ... View More

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NASCAR Green Recognizes Achievements of Seven Motorsports Facilities

Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to d... View More

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