How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
Cross-Posted from Leadership. The new Statement outlines a modern standard for corporate responsibility; while framed in the context of the US, it should serve as a new standard for business globally.
New mobile app, special-edition accessories aim to raise awareness of, funding for the UN Sustainable Development Goals.
Cross-Posted from Behavior Change. The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.
The Brazilian drama thriller aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home.
ESG issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage.
Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic.
Cross-Posted from The Next Economy. A new short documentary explores the lives and livelihoods of the young men indirectly serving the environment through recycling as a means of income.
Cross-Posted from Leadership. The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.
Cross-Posted from Business Case. Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.
Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio.
Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.
Cross-Posted from Collaboration. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.
A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
Cross-Posted from Finance & Investment. Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this approach should understand that transparency is merely the end goal in a multi-step process.
Cross-Posted from Behavior Change. On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.
“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse
Cross-Posted from Behavior Change. On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.