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Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

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New Online Library, Curriculum Aiming to Engage Students, Researchers on the SDGs

Cross-Posted from Leadership. The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.

Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure

Cross-Posted from Business Case. Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.

Small Decision, Big Impact: New Campaign Highlights Ripple Effects of Drinking Honest Beverages

Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio.

Navigating a World of Labels Through Third-Party Certification

Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.

KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'

Cross-Posted from Collaboration. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.

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Screw the Nice Gestures, Advertisers — We Need More Real Impact

A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.

Investors Lose Patience with Companies’ Lack of Environmental Disclosure

Cross-Posted from Finance & Investment. Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.

Transparency Is the Outcome in a Process, Not the First Step

H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this approach should understand that transparency is merely the end goal in a multi-step process.

How Brands Are Influencing Better Behaviors, Legislation, Supply Chains

Cross-Posted from Behavior Change. On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.

How Danone Is Putting Humanity Back Into Marketing

“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse

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#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

Cross-Posted from Behavior Change. On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

Brands Large and Small on Driving the Change They Wish to See in the World

Cross-Posted from Behavior Change. SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action

The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.

Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories

Cross-Posted from Leadership. National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.

Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes

SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn.

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Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.

Sekisui Chemical Launches New Global Website to Teach About SDGs

SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products.

CEOs of Over 75 Companies Urge Congress to Set National Carbon Price

Cross-Posted from The Next Economy. CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing.

WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic

ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.

JUST Capital: The Good Listener Transforming Capitalism

By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.

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