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Organizational Change

The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.

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From Talk to Action: #SB15London Opening Night Sets Stage for Moving from 'What If' to 'How Now'

The opening plenary session at SB ’15 London introduced attendees to this year’s theme, HOW NOW?

Walmart Workers Launch #FastFor15 Movement for $15/Hr, Full-Time Pay

Walmart employees’ low wages make it difficult for them to meet ends meet, and many go hungry or require assistance from local programs and food banks, according to OUR Walmart - a worker-led organization focused on pressuring the world’s largest retailer to pay its workers $15 an hour and extend full-time employment. To bring the issue to the attention of the Walton family leading up to the Thanksgiving holiday, OUR Walmart has launched a “Fast for 15” initiative.

Beverage Packaging Artisans Get the Spotlight in Coca-Cola's New Short Film

After spending much of her childhood in landfills near Mexico City, 22-year-old Sandy Yazmin Colohua Gomez is now one of the women who has gained financial independence and confidence through The Coca-Cola Company’s 5by20 initiative. The company has released a short film, 5by20: Meet the Artisans, to share the global impact of the initiative through stories such as Sandy’s.

Attention, Shoppers: REI Is Paying Its Employees to Take Black Friday, Thanksgiving Off

To celebrate Thanksgiving this year, outdoor gear and apparel retailer REI is taking a bold stand against the chaotic caricature of capitalism that is Black Friday by closing its doors and paying its employees to live the company ethos — by spending the day enjoying the great outdoors with their loved ones.In an email sent to customers on Monday, the co-op announced that it’s closing all 143 of its stores on Black Friday.

BlueBud: How JetBlue Is Helping 'the United Nations of Bread' Get Off the Ground

This summer, JetBlue announced New York City-based Hot Bread Kitchen — a social enterprise that builds lasting economic security for foreign-born and low-income women by introducing them to professional opportunities in the culinary industry - as the first winner of its “BlueBud" business mentoring program.

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The 3 Best Metrics for Effective Employee Engagement

During the last decade or so, human resource management has been essentially flipped on its head. What was once a decidedly employer-centered market has become one driven by the needs and concerns of the employee. Despite still relatively high competition for jobs in a recovering global economy, more and more companies that require a skilled workforce find themselves competing for the people they need to get the job done. As the human capital gurus over at Deloitte so succinctly put it in its Global Human Capital Trends 2015 report, “Employees are now like customers; companies have to consider them volunteers, not just workers.”

Community Hiring: The Labour Market Advantage Is in Your Own Backyard

The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. Research shows that consumers everywhere expect companies to act as social leaders, using their business expertise to lead social change.

Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant

“Women challenge the status quo because we never are it.”Addressing a (thankfully) diverse audience of sustainability professionals in London, UK, last month at an event hosted by The Crowd, Cindy Gallop -– a global activist for the gender equality movement -– pulled no punches in reminding business leaders why women are essential to making corporations fit for a better world.

Caesars Outlines Environmental, Social Impacts of Its Focus on 'Inspiring Citizenship'

Gaming, hotel and resort company Caesars Entertainment Corporation released its sixth annual Corporate Citizenship Report, Inspiring Citizenship, this week. The company achieved most of its 2015 targets early and has established new interim targets for 2020 in accordance with their goals for 2025.Highlights of environmental progress include:

Starbucks UK to Give 'Home Sweet Loans' to Employees Under 25, Living Wage to All

Starbucks UK has announced it is going beyond government recommendations for the National Living Wage and will be the first private company to implement housing and homelessness charity Shelter’s Tenancy Deposit Loan Scheme, to help its employees manage the cost of living.“There are now 11 million private renters in England, and as housing costs keep rising, more and more people are struggling to scrape together the deposit needed to rent a home," said Shelter chief executive Campbell Robb.

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Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?

Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communicating on climate change during this fraught period of time?

One Year After New York Declaration on Forests, Report Identifies Companies Taking Action

Several dozen companies that endorsed the New York Declaration on Forests at 2014’s United Nations Climate Summit are taking concrete steps to eliminate commodity-driven deforestation from their supply chains, according to a new report from Supply Change – a project convened by Washington D.C.-based non-profit Forest Trends.

Google, BMW, Disney, Microsoft Once Again Top List of Best CSR Reputations

Reputation Institute has released its annual Global CSR RepTrak® 100, which highlights the companies that have the best reputations for corporate social responsibility (CSR) among the general public in 15 countries. Google tops the ranking for the second year in a row, with a significant lead over all other companies in the ranking.

The Strategic Importance of Recognized Leadership

The need for reputable corporate leadership has never been more acute. We are grappling with large-scale global challenges - climate change, social dislocation, economic inequality, financial uncertainty - that require a new type of leadership from global entities.

Three-Quarters of CEOs Now Convinced of #BusinessCase for Climate Action

CEOs see more opportunities for growth today than they did three years ago — especially when it comes to new products and services in response to climate change.

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To Develop Long-Term Sustainability Plans, Look to Oil Companies

Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solving operational questions of compliance, measurement & metrics, and target-setting. Now, they’re being called to convene organizational leaders in the face of changing climate, consumers, supply chains, and competitors — three forces that challenge the traditional near-term planning processes endemic to businesses. They’re even grappling with reframing corporate business models for people and environmental stewardship.

What Is Your 'Why'? How I Learned to Live My Purpose

What is your why? It is a question that you have most likely been confronted with at some point in your life. But, do you truly know what it means? And more importantly, have you been able to clearly define your why? Simon Sinek’s TED talk, “How Great Leaders Inspire Action,” is a great place to start in getting to the answer of these questions. This little talk has been a great inspiration for me in finding my why.

WRAP Funding Cut as Research Shows Brits Waste the Most Food in All of Europe

A study published this month finds that the UK is the worst-performing European country in terms of food waste, while its leading waste-reduction charity, Waste and Resources Action Programme (WRAP), saw its government funding cut 38 percent last year.

How Job Purposing Can Convert Your Sustainability Practices Into Superb Management

“I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. This is the percentage of global workers who are not “involved in, enthusiastic about and committed to work” — in other words, not engaged — according to Gallup. Why does this matter? Disengaged workers produce less and turn over more. As a result, companies and teams with largely disengaged workers underperform financially by more than 50 percent compared to those with mostly engaged workers.

Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)

While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided to not take a $120 million payout and instead focus on sustaining the health of five bottom lines: Business, Brand, Community, Planet and People. As CEO Kevin Cleary said during a recent “Feed Your Adventure” tour of Clif’s Emeryville headquarters: “In any given year, we incent ourselves and say we have to deliver on all of them — if you deliver on Business, but you don’t deliver on the rest, that isn’t delivering shareholder value.”

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