Cheryl Baldwin

Cheryl Baldwin, Ph.D. is a Vice President of Consulting for Pure Strategies, where she partners with corporate clients to develop and execute strategies to improve sustainability performance across food, home and personal care, and cosmetics industries. Cheryl also leads the firms’ global market research to generate new insights to accelerate business transformation.

Cheryl’s recent projects include helping build and implement a proactive approach to antibiotic use and animal welfare in the food supply chain for a major food retailer, assisting with the development of a “net positive” sustainability strategy for a food brand, and facilitating the development of a strategic chemicals management program for a home and personal care company.

Cheryl authored Pure Strategies’ market research report, The Path to Product Sustainability, and the book, The 10 Principles of Food Industry Sustainability (March 2015). She is the lead author/editor for two additional books on sustainability, Sustainability in the Food Industry and Greening Food and Beverage Services, and holds U.S. and international patents.

Prior to Pure Strategies, Cheryl led the life cycle research and sustainability standard program for the non-profit ecolabel organization Green Seal. Cheryl also worked in Research and Development for Kraft Foods, Inc. where she was involved in all phases of R&D from novel ingredient development to global product commercialization. Cheryl holds a Ph.D. and M.S. from Cornell University and a B.S. from the University of Illinois, all in Food Science.