2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.
The annual Goodvertising Awards are not ones you can enter or be
nominated for — the winners are chosen by a jury led by “Mr. Goodvertising”
himself, Thomas Kolster, an internationally
recognized speaker and author on a mission to challenge brands and creatives
everywhere to use their power and messaging to drive positive behavior
change
from both consumers and business, rather than just to sell more
stuff.
2020’s winners — which cover topics ranging from calculating product carbon
footprints, regenerative farming, healthier food and reusable packaging to
DEI, supporting businesses during COVID and more — were chosen because of
their impact, potential and creativity. The awards are a lighthouse, meant
to inspire even greater work in the following year.
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“Order from
McDonald’s”
by Buzzman for Burger King.
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“The 2030 Calculator” by The Farm for
Doconomy.
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Aligning Value Management and Regenerative Practices
Join us as Regenovate co-founders Chris Grantham and Adam Lusby lead an interactive workshop on how to rethink value in the context of regenerative innovation by linking value to the dividends and resilience that come to an organization from enhancing system health — Thurs, May 9, at Brand-Led Culture Change.
“Go Back to Africa” by FCB/Six for
Black and Abroad.
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“Loop” by
TerraCycle.
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“The Tampon Book” by Scholtz & Friends
Berlin for The Female Company.
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“Pay It Forward” by FCB Inferno London
for The Big Issue.
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“Mouldy Whopper” by INGO for Burger
King.
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"The Microneedle Food Sensor" by
Massachusetts Institute of Technology Department of Civil and
Environmental Engineering.
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“Climate Action Vodka” by Bob the Robot
for Koskenkorva Vodka.
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“A Hard Pill to Swallow” by Akestam
Holst for Apotek Hjartat.
Kolster says that, while he’s proud of this year’s winners and their
exceptional work, he still sees critical gaps in purpose-driven messaging
that need filling.
"I miss seeing more work tackling the climate emergency — maybe it’s about
time award shows create a climate impact award? Or what about coming up with
solutions to serve the over 700 million people living in poverty?,” he says. “We
were also surprised to not have seen more great work tackling the COVID-19
health emergency, as educating people on the safety measures could literally
be a matter of life and death. It would be wonderful to see more cases of
creativity being used for good and to tackle pressing global issues.”
Published Jan 20, 2021 7am EST / 4am PST / 12pm GMT / 1pm CET