Published 2 months ago.
About a 3 minute read.
Image: Intrepid Travel
Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better
transparency and understanding their personal impacts.
Today, Intrepid Travel unveiled carbon
labels on over 500 itineraries, including its top 100 trips, with plans to
continue measuring and disclosing the emissions of every trip. The labels, which
appear on individual tour pages, will tell travelers the carbon footprint of
each Intrepid tour — providing greater transparency as the company deepens its
commitment to climate-conscious travel.
Joining the efforts of smaller tour operators including Adventure Tours UK and
carbon-impact information is now displayed on over half of Intrepid’s trip pages — showing the estimated CO2e of the trip per traveler, per day. Emissions are calculated
by identifying the different components contributing to the overall carbon
footprint — including accommodations, transportation, food provided during the
trip, activities, the local operations’ office emissions and waste. A 15 percent
contingency is then added to each trip’s total emissions, to account for
anything unintentionally missing.
Intrepid’s Greenhouse Gas Inventory calculation process was developed in line
with the best-practice requirements set by Climate
Active — an ongoing partnership between the
Australian Government and corporations to drive voluntary climate action in the
Carbon labeling informs consumers of the impact of a product or service on the
environment by providing a CO2e kg number similar to a nutrition label, allowing
customers to make better-informed decisions. Seen the most so far in the food
industry – with brands including
and more including carbon-impact data on their products — carbon labels can now
also be found on everything from personal-care
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Intrepid’s new labels will help educate travelers on their own carbon footprint
and make it easier for them to understand their impact. They will also be able
to access information on how Intrepid is offsetting these emissions and compare
the data with everyday activities. For example, 100kg CO2e is about the same as
charging a smart phone 12,164 times or driving a gas-powered car about 399
Image credit: Intrepid Travel
As part of the debut, Intrepid commissioned new
research from The
Harris Poll that revealed 64 percent of adults worldwide have no idea what
their carbon footprint is. 60 percent are more likely to book trips with a
company that is transparent about their environmental impact; and yet only 38
percent find it easy to find that information. And more than 1 in 2 people
globally say they would be more willing to alter their plans if they could
easily see and understand the carbon impact of each travel option.
Carbon labeling is not only helpful for consumers — it may soon become the new
normal as we see more
on greenwashing. Intrepid hopes these efforts will encourage other businesses to
take accountability and follow suit.
“Without higher government regulations or the need for ESG disclosure, it is
nearly impossible to hold businesses accountable for reducing their emissions,”
said Sara King, GM of Purpose for
Intrepid Travel. “We cannot shy away from our impact, and we cannot effectively
reduce what we do not measure. With carbon labeling, we can increase customers’
understanding of their footprint while advocating for this level of measurement
and transparency to become an industry standard.”
In addition to the rollout of carbon labels, Intrepid continues to roll out lower-carbon itineraries: In 2024, the company says it will have approximately 4,000
fewer flights on trips (compared to 2023) and will be discontinuing all scenic
Published Sep 20, 2023 2pm EDT / 11am PDT / 7pm BST / 8pm CEST