Could a nearly universally beloved food product show the path towards 100%
sustainable, ethical and traceable supply chains? There isn’t really a choice;
because if traders, buyers and farmers of cacao — the agricultural product that
is turned into chocolate — want to survive and retain access to their largest
market, they’ll need to be prepared to meet new, strict, mandatory requirements.
That is because companies that import and use cacao in any food and cosmetic
products will be subject to the recently passed European Union (EU) regulation
on deforestation-free supply
chains.
The groundbreaking law mandates that imports of six high-deforestation-risk
commodities — including cacao — be able to confirm that they have been produced
on land that has not been subject to deforestation. And that’s not all – it will
likely be followed by the EU’s mandatory human rights due diligence
requirements,
which would add on another layer of social accountability for supply chain
management.
“If you are from Europe and source cacao, companies — even members of the
corporate board — will be held liable for any infraction on the law,” Jack
Steijn, co-founder of the
Netherlands-based cacao consultancy Equipoise,
told Sustainable Brands®. “So, they will have incentive to make it
pretty certain there is nothing wrong in their supply chain.”
There are several factors that make cacao unlike the other commodities on the
EU’s list (palm oil, cattle, soy, coffee, timber and rubber). First is Europe’s
oversized role, which accounts for an astounding 56 percent of global cacao
imports. Several of
the world’s largest chocolate confectionery companies — including
Nestlé,
Lindt and Ritter — are European; so, the EU’s new regulations will
immediately impact the majority of global cacao production.
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“If you can't prove that cacao didn't deforest — because you don't have the
traceability and you don't know where it came from — then, technically, that
cocoa will not be allowed to enter the EU,” Nicko
Debenham, a cacao
sustainability advisor at Sustainability Solutions, told SB. The risk of
losing access to such a large market would be incentive enough, one would hope,
to source sustainably.
The chocolate industry has paid increasing attention to ensuring ethical
sourcing of cacao in recent years — thanks to concerns about the use of child
and forced
labor
in the main cacao-growing regions of West Africa, driven primarily by low
wages. To address these risks, many brands and organizations have been
working
in the field, building relationships with farmers to ensure they are receiving a
fair price for their
cacao
and benefiting from the growing global demand for cacao-based products.
“Compared to many other commodities and other industries, I think cacao is very
advanced because it's constantly under pressure from NGOs and the media; and
because it's an emotive product. People love chocolate,” Debenham adds.
Non-profits including Save the
Children,
Earthworm and
Rikolto are
working to empower farmers and build stronger relationships between them and the
three main global
traders
— Cargill, Olam and Barry
Callebaut
— who control the bulk of cacao. Save the Children has used funds it has
received from major chocolate companies looking to address child labor risks in
their supply chains to create programs that help the communities they source
from have access to education and other basic needs. While this work has been
successful, Kandogona Soumaïla
Ouattara,
an Africa-based technical advisor with Save the Children, notes that the
positive benefits are localized.
“Most of the time, the funds are just limited to their supply chain,” Ouattara
says. “Due to that, even though we are implementing interesting activities, it
will be limited to the communities where they are working or the specific supply
chain.”
These types of efforts have, Steijn estimates, led to about 20 percent of cacao
being fully traceable; and he believes that the industry is on track to achieve
40 percent by the time Europe’s new requirements come into place.
“That’s not good enough; and a lot of work needs to be done, including support
from the EU to Ghana and Côte d'Ivoire, to create conditions for this
traceability,” Steijn asserts.
Debenham agrees, but sees potential in new, innovative approaches — including
the use of satellites and remote
monitoring
to identify when there are discrepancies in the supply chain, such as sudden
shifts in where cacao is reported as being sources, that may require
intervention.
“What companies are starting to do is create these polygons — identify the
hectares that each farmer has, and then give a reasonableness calculator on the
volume that could come from that farm,” Debenham says.
For Ouattara, the hope is that Europe’s new laws will push companies to move
away from thinking just about their individual supply chains and be willing to
work more collaboratively. Because the only way to achieve full traceability and
sustainability is to ensure that the entire cacao industry is ethical and
sustainable.
“What we want the private sector to do more is to support public initiatives —
use their private funds as an ends to improve the mechanisms and systems that
are setup by the government, so that the impact will be much broader and
bigger,” Ouattara says. “What we are doing is very small; and it would be good
if we could do more.”
Europe’s mandatory environmental and human rights due diligence laws will
require companies, traders and farmers around the world to rethink how they
source
these major commodities. But cacao may be the industry to watch to see the
impacts of these regulations — and whether new models can help scale up
mechanisms to ensure that Europe’s demand for chocolate no longer results in
deforestation or child labor in West Africa, Indonesia and everywhere that cacao
is grown.
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Media, Campaign and Research Consultant
Nithin is a freelance writer who focuses on global economic, and environmental issues with an aim at building channels of communication and collaboration around common challenges.
Published Jul 14, 2023 8am EDT / 5am PDT / 1pm BST / 2pm CEST