Published 3 years ago.
About a 3 minute read.
Image: Clay Banks/Unsplash
We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
At Sustainable Brands™, our mission is to inspire, engage, and equip business
leaders and practitioners to work together to create a flourishing future for
all. Sadly, we’re a long way from flourishing. Not only have communities of
color in the US been subjected to criminally inadequate environmental standards
and protections for decades, the ramp-up of violence and human rights abuses
against Blacks, often at the hands of police — culminating most recently in
the senseless murders of George Floyd, Breonna Taylor and Atatiana
Jefferson, to name just a few — makes the concept of “flourishing” seem
ludicrous. Systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
We are struggling with the interrelated symptoms of deeper problems that will
not be solved without strong commitment and action from those already in power —
including our team and many in our community, who are hearing this message. We are each being
charged with accepting, unpacking and understanding some uncomfortable truths
about ourselves and our society at large. We recognize that have a lot of work and catching up to do, and it’s
not always clear how to do it.
We must foster resilient and equitable societies in order to solve
any major challenge that faces the world. Our work must be for both
people and planet. And we live in a racially unjust system,
replete with unconscious bias; so, we must be active in our unlearning of so
many things, especially those of us steeped in privilege.
As a company whose mission it is to deliver a flourishing future for all, we
have not done a good enough job of amplifying all voices. Our job right now
is to listen, learn and amplify those who are not being heard — especially
voices of color, which have long been absent from the sustainability
Join us for a transformational experience at SB Brand-Led Culture Change — May 8-10 in Minneapolis. This event brings together hundreds of brand leaders eager to delve into radical lifestyle shifts and sustainable consumer behavior change at scale. The trends driving cultural acceleration are already underway, and you can be at the forefront of this transformative movement.
As part of our mission to help deliver a flourishing future for all, we offer
our community to you as a place to lean into the hard work and to unpack the
uncomfortable truths. We pledge to be a place of transparency, encouragement and
inspiration for you — and to walk the road to justice and a regenerative, flourishing future together.
Published Jun 9, 2020 8pm EDT / 5pm PDT / 1am BST / 2am CEST