At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
SAN FRANCISCO, November 14, 2016 – Members of the Sustainable Brands® community gather in Boston, MA to kick off the 6th annual New Metrics conference. Nearly 300 global senior executives across diverse sectors are convening today through Nov 16t... View More
Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity i... View More
New campaign promotes FSC as one simple action with a profound impact. For the first time, six publicly traded companies – some of which are competitors – have come together to promote the Forest Stewardship Council (FSC) directly to consumers. T... View More
Steve Jennings, the Founding Partner, Chief Innovation Officer and Futurist at Better Ventures opened up Wednesday afternoon's panel discussion entitled Understanding and Developing the Capacity for Transformative Relationships by asking the panellis... View More
Procter & Gamble global chief executive David Taylor met Indian Prime Minister Narendra Modi on Tuesday to discuss the company's manufacturing initiatives in the country and partnership opportunities in education and the government's cleanliness ... View More
With over 20 years working in various roles at Procter & Gamble, Virginie Helias is a brand and innovation veteran. A member of the Sustainable Brands advisory board, she was recently promoted from P&G's global director of sustainability to r... View More
As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft ... View More
Love Has No Labels, the Ad Council's iconic campaign promoting diversity and inclusion, is extending its message through new brand partners and activations throughout the month of June, including a presence at the New York City Pride Parade and Pride... View More
Procter & Gamble announced today that it will eliminate phosphates from all of its Fairy dishwasher tablets by 2017. This change will apply to retail brands globally, going beyond current legislation*, and represents the removal of 14,000 tons an... View More
A product will go through multiple points of contact in its lifecycle. From the designer to the manufacturer to transport to the consumer and end of life, each component has an impact. Environmentally and socially responsible supply chain management ... View More
It takes just 30 minutes – using only a bucket, a spoon, a cloth and a four-gram Procter & Gamble sachet – to purify 10 litres of dirty, contaminated water. Rose M lives in a semi-urban area in Kisumu County in Western Kenya with her husband ... View More
How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More
Non-governmental organizations (NGOs) praised Proctor & Gamble (P&G) this week after the family, personal care and household products company expanded its chemical disclosure. P&G has listed the ingredients it uses in its fragrances and s... View More
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that m... View More
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More
Today, Procter & Gamble released its 17th annual sustainability report, which details the progress it is making to reduce its environmental footprint and improve social conditions for those in need.The report reinforces the Company’s commitment... View More
It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More
Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the G... View More
Researchers from both companies are looking to biomimicry in hopes of improving adhesives and increasing the recyclability of auto parts. ... View More
Procter & Gamble (P&G) announced today plans to meet its electricity demands by using 100 percent wind power to make iconic Fabric & Home Care brands, such as Tide and Dawn. This is possible thanks to a new partnership with EDF Renewabl... View More