SB'21: New Speakers. New Sessions!
Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

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Sustainable Brands

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Sustainability Today
Sustainability Today

4 years ago - Publishing the premier digital magazine for issues related to sustainability, Innovation & Tech Today works in proud partnership with Sustainable Brands® to investigate advances in sustainability-led innovation for businesses. "Sustainability" has become a complex term, and our team works with Sustainable Brands to investigate areas such as: product and design innovation, social and environmental entrepreneurship, consumer behavior change, Big Data analytics and advances in IT, transparency in the supply chain, green chemistry and materials, and much more.

The Love Economy: Fixing the Economic Jenga That Greed Built
The Love Economy: Fixing the Economic Jenga That Greed Built

4 years ago - I recently had the honor of speaking on the TEDx stage. In my talk, I asked: “Can we build an economy that isn’t built on greed? Is it possible to build an economy that is additive, not depletive?” I believe we can, and I believe the Sustainable Brands community has a leading role in re-constructing our current economy and building one with a much stronger, more durable and more evenly distributed foundation. This blog summarizes the message I gave in my TEDx talk.

Sustainable Brands Community Ignites Discourse around the ‘Good Life’
Sustainable Brands Community Ignites Discourse around the ‘Good Life’

4 years ago - SAN FRANCISCO, January 25, 2017 – The Sustainable Brands® community will launch its largest global initiative to date at SB’17 Detroit, May 22-25, 2017. This marks the beginning of a 3-year journey among global business and brand leaders who are working together to create a new collective and locally relevant vision of what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. The initiative is designed to build a productive partnership between brands and consumers to help shift the world toward a healthier economy and a sustainably flourishing future.

PrintEco: Partnering with Competitors to Double Down on Sustainable Printing
PrintEco: Partnering with Competitors to Double Down on Sustainable Printing

5 years ago - Two years ago a story was penned here on Sustainable Brands about a partnership between my company, PrintEco - a small startup with an app to enable more efficient printing - and Domtar, one of the largest paper & pulp manufacturers in North America. It was certainly a unique combination: a paper company promoting a paper-saving software.

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5 Evolving Reasons Every Business Should Care About #NewMetrics
5 Evolving Reasons Every Business Should Care About #NewMetrics

6 years ago - If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications.

A Meditation on Business Model Innovation for Sustainability
A Meditation on Business Model Innovation for Sustainability

6 years ago - This year, Sustainable Brands San Diego is all about the ‘How.’ Companies want to know how to act on sustainability imperatives in the most effective way, but navigating the jungle of buzzwords and complex strategic frameworks is no walk in the park, or so it seems. What I have found through extensive research is that when it comes to creating shared value, building the circular economy and measuring impact, the in-between is everything, and great business model design is remarkably easy once you have a few key principles down and understand how to fill in the gaps in evolving stakeholder relationships, i.e. your in-between. Allow me to take a step back and explain.

SB'15 Istanbul Kicks Off Sustainable Brands' 'How Now' Theme
SB'15 Istanbul Kicks Off Sustainable Brands' 'How Now' Theme

6 years ago - This week, Sustainable Brands’ third annual Istanbul conference brought together global and local brands, thought leaders and NGOs to explore how to make the shift to a sustainable future. Through this year’s theme, ‘How Now,’ the over 500 attendees witnessed over 90 speakers explore and illustrate How brands are tapping into emerging innovation to successfully scale sustainability to the next level Now. Over 500 attendees came together to discuss how now strategies in the face of changing times and changing consumer behaviors, learn from over 90 speakers and participate in 30 breakouts and 3 workshops throughout two days of the event.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)
#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)

7 years ago - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

PulpWorks Out to Save People and Planet from Painful Plastic Packaging
PulpWorks Out to Save People and Planet from Painful Plastic Packaging

7 years ago - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet PulpWorks.

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SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?
SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?

8 years ago - It’s been only a few months since Fenugreen won the Innovation Open at the Sustainable Brands ’13 conference, but you wouldn’t know it based on their momentum and accomplishments since. Since winning SBIO, the company’s brilliantly simple product, FreshPaper, has been featured on NBC’s Today Show, Bloomberg, CNN, Dr. Oz and on Oprah’s Wow List.

Sustainable Brands Announces SB London 2012 Conference Speakers
Sustainable Brands Announces SB London 2012 Conference Speakers

9 years ago - SAN FRANCISCO, Calif., September 12, 2012– Sustainable Brands today revealed an early look at top tier speakers for its upcoming SB London 2012 conference, focusing on sustainability as a worldwide driver of business growth, brand value and innovation for the 21st century.

Sustainable Brands ’12 Innovation Open Partners with GOOD Maker to Publicly Elect the Tenth Finalist in Revolutionary Innovation
Sustainable Brands ’12 Innovation Open Partners with GOOD Maker to Publicly Elect the Tenth Finalist in Revolutionary Innovation

9 years ago - SAN FRANCISCO, Calif., April 25, 2012 – The Sustainable Brands Innovation Open (SBIO) has recently issued a challenge to for-profit start-ups: offer ideas that improve people’s lives and/or the environment. 

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