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Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

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Wednesday, 2 May 2018
The Future of Sustainability: living in Nonlinear Times

Sustainable Brands

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5 Evolving Reasons Every Business Should Care About #NewMetrics
5 Evolving Reasons Every Business Should Care About #NewMetrics

5 years ago - If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications.

A Meditation on Business Model Innovation for Sustainability
A Meditation on Business Model Innovation for Sustainability

5 years ago - This year, Sustainable Brands San Diego is all about the ‘How.’ Companies want to know how to act on sustainability imperatives in the most effective way, but navigating the jungle of buzzwords and complex strategic frameworks is no walk in the park, or so it seems. What I have found through extensive research is that when it comes to creating shared value, building the circular economy and measuring impact, the in-between is everything, and great business model design is remarkably easy once you have a few key principles down and understand how to fill in the gaps in evolving stakeholder relationships, i.e. your in-between. Allow me to take a step back and explain.

SB'15 Istanbul Kicks Off Sustainable Brands' 'How Now' Theme
SB'15 Istanbul Kicks Off Sustainable Brands' 'How Now' Theme

5 years ago - This week, Sustainable Brands’ third annual Istanbul conference brought together global and local brands, thought leaders and NGOs to explore how to make the shift to a sustainable future. Through this year’s theme, ‘How Now,’ the over 500 attendees witnessed over 90 speakers explore and illustrate How brands are tapping into emerging innovation to successfully scale sustainability to the next level Now. Over 500 attendees came together to discuss how now strategies in the face of changing times and changing consumer behaviors, learn from over 90 speakers and participate in 30 breakouts and 3 workshops throughout two days of the event.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)
#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)

6 years ago - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

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PulpWorks Out to Save People and Planet from Painful Plastic Packaging
PulpWorks Out to Save People and Planet from Painful Plastic Packaging

6 years ago - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet PulpWorks.

SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?
SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?

7 years ago - It’s been only a few months since Fenugreen won the Innovation Open at the Sustainable Brands ’13 conference, but you wouldn’t know it based on their momentum and accomplishments since. Since winning SBIO, the company’s brilliantly simple product, FreshPaper, has been featured on NBC’s Today Show, Bloomberg, CNN, Dr. Oz and on Oprah’s Wow List.

Sustainable Brands Announces SB London 2012 Conference Speakers
Sustainable Brands Announces SB London 2012 Conference Speakers

8 years ago - SAN FRANCISCO, Calif., September 12, 2012– Sustainable Brands today revealed an early look at top tier speakers for its upcoming SB London 2012 conference, focusing on sustainability as a worldwide driver of business growth, brand value and innovation for the 21st century.

Sustainable Brands ’12 Innovation Open Partners with GOOD Maker to Publicly Elect the Tenth Finalist in Revolutionary Innovation
Sustainable Brands ’12 Innovation Open Partners with GOOD Maker to Publicly Elect the Tenth Finalist in Revolutionary Innovation

8 years ago - SAN FRANCISCO, Calif., April 25, 2012 – The Sustainable Brands Innovation Open (SBIO) has recently issued a challenge to for-profit start-ups: offer ideas that improve people’s lives and/or the environment. 

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