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Stories About Brands Taking Stands

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Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool
Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool

COLLABORATION - Mars, McDonald’s, Staples and several other companies have signed on to support the American Forest Foundation (AFF), GreenBlue, the US Forest Service and Esri in the development of a

Dow Joins Catalyst CEO Champions For Change and Pledges to Accelerate Women in the Workforce
Dow Joins Catalyst CEO Champions For Change and Pledges to Accelerate Women in the Workforce

PRESS RELEASE - The Dow Chemical Company has joined the Catalyst CEO Champions For Change – a transformational diversity and inclusion initiative launched by Catalyst, a global thought leader and partner in accelerating the progress of women at work for more than 50 years.

Trending: Tees, Jeans, App Unlock New Ways to Avoid Waste in the Textile Industry
Trending: Tees, Jeans, App Unlock New Ways to Avoid Waste in the Textile Industry

WASTE NOT - Water and waste are issues at nearly every step of the textile and apparel lifecycles. Luckily, solutions are being developed across the board.

Competitors Agree: GHG Action Along Supply Chains Is Good for Business
Competitors Agree: GHG Action Along Supply Chains Is Good for Business

BUSINESS CASE - Extreme weather events cost the global economy a record $320 billion in 2017. Food systems are experiencing more shocks than ever before, yet they also cause about one quarter of global greenhouse gas emissions.

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New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries
New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries

LEADERSHIP - Smack in the middle of the third year of its groundbreaking #OptOutside campaign, which began with a bold stand against the shopping rampage of Black Friday and has expanded into a global movement to empower its customers to embrace the great outdoors, REI Co-op today debuted a set of product standards aimed at elevating sustainability across the retail and

CVS Health & the Truth Initiative Team Up to Promote Smoke-Free Campuses
CVS Health & the Truth Initiative Team Up to Promote Smoke-Free Campuses

PRESS RELEASE - Preventing tobacco use in youth is critical to reducing overall smoking prevalence in the long term. Among current smokers, 99 percent began using tobacco by age 26, according to the Centers for Disease Control and Prevention. For this reason, the CVS Health Foundation has partnered with the Truth Initiative to promote tobacco-free campus policies as part of a five-year, $50 million commitment to delivering the first tobacco-free generation. Measuring the Impact of the Smoke-Free Campus Initiative

Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities
Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities

WALKING THE TALK - The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa For Good will involve collaborative programs, partnerships, and a half-a-billion dollars in investments by 2030.

3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency

MARKETING AND COMMS - In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken.

Radisson celebrates Earth Hour
Radisson celebrates Earth Hour

PRESS RELEASE - Just like in previous years, our hotel teams came together on 24 March at 8:30pm to participate in the annual worldwide Earth Hour campaign. An initiative of the World Wildlife Fund (WWF), Earth Hour gathers people from different cultures and religions around the world to highlight the same worthy cause: taking a stand against climate change. The majority of the Radisson Hotel Group’s hotels participated by turning off their non-essential lights for an hour - contributing to the global efforts to raise awareness of the impact energy savings can have on the world around us.

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BillerudKorsnäs adopts science based climate impact targets
BillerudKorsnäs adopts science based climate impact targets

PRESS RELEASE - Already today BillerudKorsnäs is largely fossil-free with 97.5 percent biofuels used in the own operation. In order to further contribute to reducing climate change, BillerudKorsnäs has adopted new climate targets for 2030 and 2050, which now has been approved by the Science Based Targets initiative. The approved targets, which are in line with what is required for global warming not to exceed two degrees, are to: by 2030 reduce direct greenhouse gas emissions from own operations and indirect emissions from purchased energy by at least 59 percent compared to 2016 levels. By 2050, the corresponding emissions should be at least 74 percent lower.

Dow, Keep America Beautiful to Award $100,000 in 2018 Hefty® EnergyBag™ Grants
Dow, Keep America Beautiful to Award $100,000 in 2018 Hefty® EnergyBag™ Grants

PRESS RELEASE - The Dow Chemical Company is again teaming up with national nonprofit and longstanding partner Keep America Beautiful to award a total of $100,000 in grants for organizations to establish Hefty® EnergyBag™ programs in their communities.

LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year
LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year

PRESS RELEASE - LG Electronics has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2018 ENERGY STAR Partner of the Year–Sustained Excellence Award for continued leadership in protecting the environment through energy efficient home appliances and consumer electronics products. "Environmental sustainability is a core business principle at LG. We're proud of our long-standing partnership with ENERGY STAR and our positive environmental impact in the United States," said William Cho, president and CEO of LG Electronics North America. "LG is helping American consumers experience 'Innovation for a Better Life' by creating products that deliver energy savings to help save money and the planet without sacrificing performance or style."

​Eastman Recognized as an ENERGY STAR® Partner of the Year for the Seventh Time
​Eastman Recognized as an ENERGY STAR® Partner of the Year for the Seventh Time

PRESS RELEASE - Eastman is proud to announce that it received the 2018 ENERGY STAR® Partner of the Year Sustained Excellence Award for continually advancing leadership in energy management throughout the company and associated communities. This marks Eastman’s seventh ENERGY STAR Partner of the Year Award and fifth Sustained Excellence recognition. Eastman’s accomplishments will be recognized by the U.S. Environmental Protection Agency and the U.S. Department of Energy at a ceremony in Washington, D.C. on April 20, 2018.

3 Things CEOs Must Understand When Pivoting to Purpose
3 Things CEOs Must Understand When Pivoting to Purpose

LEADERSHIP - Dear CEO, I know it’s lonely at the top. Each day you contend with a boiling stew of global competition, digital transformation, labor issues and challenging board members, to name a few. You walk this tightrope while hewing to a notion of shareholder primacy that has guided you throughout your career — the need to maximize financial profits and consider shareholders above all other stakeholders. And now, here comes society nipping at your heels, demanding that you incorporate social purpose into your corporation.

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Trending: New Sustainable Fashion Collections, Connections, CEO Agenda
Trending: New Sustainable Fashion Collections, Connections, CEO Agenda

PRODUCT, SERVICE & DESIGN INNOVATION - Apparel collections that are less harmful to the environment are on the horizon from G-Star RAW and H&M. Meanwhile, a small Boston-based footwear company is making it easier for customers to connect with their craftsmen, and the non-profit Global Fashion Agenda (GFA) recommended sustainability priorities for senior managers in the fashion world in its first ‘CEO Agenda’ report.

Danone successfully issues a pioneer €300m social bond continuing to invest for sustainable value for all
Danone successfully issues a pioneer €300m social bond continuing to invest for sustainable value for all

PRESS RELEASE - Danone today announces the successful launch of a €300 million bond to finance and refinance projects that include positive social impacts. This innovative Social Bond is the first to be issued by a multinational aligned with the new Social Bond Principles, as set out in June 2017 by the International Capital Market Association. A few weeks after the integration of ESG (Environment, Social and Governance) criteria in the payable margin of its €2bn syndicated loan, this pioneering bond issuance continues to support Danone’s long-term ambition to leading the way to creating and sharing sustainable value. It attracted significant appetite from investors focused on ESG and was subscribed at attractive market conditions.

AT&T Named to NAFE’s 2018 Companies for Executive Women
AT&T Named to NAFE’s 2018 Companies for Executive Women

PRESS RELEASE - At AT&T, we know that we only succeed when all of our people can reach their full potential. That’s why we are passionately committed to ensuring our company leads on gender equality and empowering women at all levels. It’s smart business. And now that has earned us a spot on the National Association for Female Executives (NAFE) 2018 “Top 70” – the Top 70 Companies for Executive Women. It’s our 9th time making the list. NAFE recognizes corporations and nonprofits that identify, promote, and nurture the professional growth of women. It also recognizes organizations that place women in top executive positions and empowers women throughout its ranks.

McDonald’s Endeavors to Reduce GHGs, Improve Chicken Welfare, Phase Out Plastic Straws
McDonald’s Endeavors to Reduce GHGs, Improve Chicken Welfare, Phase Out Plastic Straws

WALKING THE TALK - McDonald’s has made strides towards sustainability this month: it’s the first restaurant company to set an approved Science-Based Target to reduce greenhouse gas (GHG) emissions; it’s launching a Chicken Sustainability Advisory Council; and it will begin trials to test paper straws – rather than plastic – in several of its U.K. locations.

Trending: Sustainable Cocoa for an Ethical Easter?
Trending: Sustainable Cocoa for an Ethical Easter?

SUPPLY CHAIN - The week surrounding Easter has the highest consumption of chocolate in the year. For environmentalists, it can be a bitter reminder that many of the world’s primary regions for growing cocoa are experiencing dramatic decline in forest cover as land is cleared for agriculture. Cocoa is the top driver of deforestation in Ghana and Côte d’Ivoire; countries that also rank 1st and 3rd for the highest rates of deforestation in all of Africa.

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Humana Addressing Social Determinants of Health through Bold Goals, Community Investments
Humana Addressing Social Determinants of Health through Bold Goals, Community Investments

BEHAVIOR CHANGE - 2017 was a particularly challenging year for health in the United States.

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