WALKING THE TALK -
As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s workforce or world.
MARKETING AND COMMS -
P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
ORGANIZATIONAL CHANGE -
At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
MARKETING AND COMMS -
Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.
THE NEXT ECONOMY -
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
BUSINESS CASE -
In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
COLLABORATION -
As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action.
MARKETING AND COMMS -
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and
society. What if that money was used for good?
ORGANIZATIONAL CHANGE -
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
WALKING THE TALK -
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
MARKETING AND COMMS -
The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
BUSINESS CASE -
Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address its impact on the environment.
BEHAVIOR CHANGE -
The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry
needs to prioritize people’s health and eliminate smoking on casino floors.
MARKETING AND COMMS -
Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation
and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.
WALKING THE TALK -
With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.
MARKETING AND COMMS -
Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.
ORGANIZATIONAL CHANGE -
When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
SUPPLY CHAIN -
Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supply chains.
THE NEXT ECONOMY -
New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.
WALKING THE TALK -
But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.