Stories About Brands Taking Stands
Found 562 stories. Page 3 of 29.
Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws
PRODUCT, SERVICE & DESIGN INNOVATION - This week, more momentum on the anti-plastic front: Unilever will develop a crowdsourced, plastic-free laundry solution to combat single-use sachets; while Stora Enso and Sulapac are developing renewable drinking straws. Unilever to invest €100K in crowdsourced alternative to plastic packaging CPG giant Unilever has announced that it will invest €100,000 in a new, plastic-free laundry tablet — a crowdsourced innovation that has the potential to replace single-use sachets of laundry powder, a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste.
The Gen Z Breakthrough Brands and Why They Love 'Em
MARKETING AND COMMS - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
All New 3M Products to Include Sustainability Value
PRODUCT, SERVICE & DESIGN INNOVATION - US-based multinational 3M launches approximately 1,000 new products each year; starting in 2019, 100 percent of them will have sustainability built in: Today, at the United Nations Climate Change Conference (COP24), 3M announced its first formal requirement that, beginning in 2019, all new products will include a Sustainability Value Commitment that demonstrates how they drive impact for the greater good.
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
SUPPLY CHAIN - The recent report from the Intergovernmental Panel on Climate Change (IPCC) sounds an alarm: “Limiting global warming to 1.5°C …requires rapid and far-reaching transitions in energy, land, urban infrastructure … and industrial systems.”
BASF receives Honda of America’s Waste Stewardship award
PRESS RELEASE - HUNTSVILLE, AL, November 28, 2018 – BASF’s facility in Huntsville, Alabama received the Green Excellence Recognition in Waste Stewardship Award by Honda of America Manufacturing. The award recognizes BASF’s continuous and innovative efforts toward sustainability by significantly reducing production waste and achieving a Zero Waste to Landfill validation from UL. Less than 0.2 percent of waste goes to the landfill at the production facility.
How2Recycle Welcomes Personal Care Products Leader Johnson & Johnson Consumer Inc.
PRESS RELEASE - How2Recycle today announced Johnson & Johnson Consumer Inc. – one of the world's largest consumer wellness and personal care products companies – has joined the growing list of companies adopting the How2Recycle label. The company will start by using the on-package recycling label on many of its baby products, including baby lotion, baby shampoo, and baby wash. The label will help make recycling easier for busy parents, by providing specific instructions on how each product can be recycled.
'Powering Down Corruption' in Cobalt Supply Chains a Business Imperative
COLLABORATION - A new report from Washington D.C.-based nonprofit the Enough Project highlights just how rampant corruption and human rights abuses are in the supply chain for cobalt, a mineral used to power battery technology.
Stanley Black & Decker Commits to Combatting Plastic Pollution
PRESS RELEASE - Signs the New Plastics Economy Global Commitment at the Our Ocean Conference.
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
BEHAVIOR CHANGE - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
Tesco, WWF Partner to Improve Sustainability of UK Food, Diets
COLLABORATION - UK grocery giant Tesco and WWF have announced a groundbreaking, four-year partnership aimed at reducing the environmental impact of the average UK shopping cart by 50 percent, improving the sustainability of food while ensuring it remains affordable for all.
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
WASTE NOT - The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike.
How Lyft Drives Growth Through Purpose
LEADERSHIP - Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality. The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides.
Colgate-Palmolive Company Accepts ‘All In On Recycling’ Challenge
PRESS RELEASE - Colgate’s support of The Recycling Partnership is part of the All In On Recycling challenge, which kicked off with a $10 million investment from the PepsiCo Foundation this summer. The goal of this largest industry-wide challenge is to raise $25 million in total donations from leading businesses, companies, and organizations to deliver recycling support to more than 2,800 communities nationwide over the next five years.
P&G Tackles Clean Water, Gender Equality and Plastic Waste in 2018 CSR Report
PRESS RELEASE - The Procter & Gamble Company extends its long history of doing good in the world by bringing the comforts of home to those impacted by disasters, continuing to spark conversations about diversity, inclusion and gender equality with its advertising and making meaningful impact on the environment with new 2030 goals including a vision to ensure that none of the Company’s packaging ends up in the world’s oceans.
Braskem plans initiatives to promote the Circular Economy
PRESS RELEASE - Braskem, the Americas’ largest resin producer and the world’s leading biopolymer producer, has defined a series of global initiatives to boost the Circular Economy in the production chain of manufactured plastic goods. “We are firmly committed to the goal of helping to transform the linear economy into a Circular Economy, effectively demonstrating our commitment to sustainable development,” said Fernando Musa, Braskem’s CEO. “By establishing a series of global initiatives, engaging in voluntary commitments and expressing publicly its global positioning for the Circular Economy, Braskem is inviting clients, its partners in the value chain, its Team Members and society in general to intensify their joint quest for innovative and sustainable solutions using plastic.”
Iceland's Banned Ad Had the Potential to Democratise Sustainability
MARKETING AND COMMS - The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this year with a powerful, consumer-friendly sustainability message — shows a brand that is trying to do good work by improving its impact on the world.
Waves of Change: P&G Teams Up with Circulate Capital to Combat Ocean Plastic Pollution
PRESS RELEASE - P&G’s global commitment to be a force for good and a force for growth includes our environmental commitments such as reducing our carbon footprint, using sustainable technology, and doing our part to stop the flow of plastic into our oceans. That’s why we’re joining forces with other leading organizations to amplify the ocean conservation efforts of Circulate Capital. Circulate Capital is an investment management firm dedicated to incubating and financing companies, programs, and infrastructure that prevent ocean plastic. Circulate Capital and Ocean Conservancy, a leading ocean conservation nonprofit, recognized the support of P&G and other consumer packaged goods and chemical companies during the Our Ocean Conference in Bali, Indonesia, earlier this week.
PepsiCo Announces New Packaging Goal For 25% Recycled Plastic Content By 2025
PRESS RELEASE - As part of its sustainable plastics vision, PepsiCo, Inc. (PepsiCo) today announced a new goal to strive to use 25 percent recycled content in its plastic packaging by 2025. PepsiCo aims to achieve this goal by collaborating with suppliers and partners, helping to increase consumer education, fostering cross-industry and public-private partnerships, and advocating for improved recycling infrastructure and regulatory reform, all of which are required to realize our ambition. The goal includes an aim specific to PET (polyethylene terephthalate) beverage bottles to achieve 33% recycled PET content by 2025.
Timberland Makes New Commitment to Green 500,000 Square Feet of Urban Space in Us Cities Over Next Five Years
PRESS RELEASE - Known worldwide for its outdoor heritage and environmental responsibility, Timberland has a longstanding commitment to protect and restore the outdoors. Not only the great outdoors, but the city parks, community gardens and green spaces people explore every day. In 2016, Timberland made a public commitment to create or restore green spaces in five U.S. cities over five years, equivalent to or greater than the brand’s retail footprint in those cities. With the completion of three urban greening events this fall, Timberland has met its commitment two years ahead of schedule – greening a total of 130,000 square feet of space, far beyond its retail footprint in those cities.
