MARKETING AND COMMS -
If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.
SUPPLY CHAIN -
State-sanctioned camps, forced labor and cultural genocide are something no company should be involved with, directly or indirectly.
BEHAVIOR CHANGE -
In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
WALKING THE TALK -
We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
MARKETING AND COMMS -
Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go
beyond lip service to action.
MARKETING AND COMMS -
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the
relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand
focus.
THE NEXT ECONOMY -
In the largest-ever, UN-backed, CEO-led climate advocacy effort, major multinationals — all part of the Science Based Targets initiative — reaffirm their own commitments to achieving zero-carbon economy and call on governments to match their ambition.
COLLABORATION -
The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.
MARKETING AND COMMS -
300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy.
LEADERSHIP -
In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to
tackle social inequality and the climate crisis in post-COVID world.
ORGANIZATIONAL CHANGE -
A well-structured sustainability committee not only serves a critical coordinating function, but also steers sustainability right to the heart of the company and the company’s strategy. Let’s take a look at how boards at some of the world’s leading companies have tackled this.
THE NEXT ECONOMY -
Green Swans also take the world by surprise — because of their exponential character, and because they produce outcomes previously considered to be not
just improbable but impossible. But rather than driving degeneration like their Grey and Black cousins, they help drive resilience and regeneration.
WALKING THE TALK -
In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.
THE NEXT ECONOMY -
For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking
each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
WALKING THE TALK -
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?
COLLABORATION -
A diverse group of investors, companies and organizations across the Northeast and Mid-Atlantic US are urging the region’s governors to adopt the TCI — what they’re calling a ‘once-in-a-generation opportunity.’
ORGANIZATIONAL CHANGE -
While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second.
BEHAVIOR CHANGE -
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.
PRODUCT, SERVICE & DESIGN INNOVATION -
While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?
MARKETING AND COMMS -
Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.