Stories About Corporate Communications

Found 774 stories. Page 5 of 39.

For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …

BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

Bad Sustainability Writing Is Everywhere, and It’s a Problem
Bad Sustainability Writing Is Everywhere, and It’s a Problem

MARKETING AND COMMS - The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies
Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

WALKING THE TALK - The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.

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7 Tips for Engaging Consumers on Circularity
7 Tips for Engaging Consumers on Circularity

MARKETING AND COMMS - If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play.

Beautycounter, HP, Humanscale, Naturepedic Report Progress on Managing Chemical Footprints
Beautycounter, HP, Humanscale, Naturepedic Report Progress on Managing Chemical Footprints

CHEMISTRY, MATERIALS & PACKAGING - 33 companies participated in the 5th Annual Chemical Footprint Project survey. For the first time, seven companies scored over 80% of possible points.

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

#WhoMadeMyClothes: Transparency Has Become a Fashion-Industry Imperative
#WhoMadeMyClothes: Transparency Has Become a Fashion-Industry Imperative

SUPPLY CHAIN - When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion industry.

Why We Tell the Stories Behind Sustainable Products
Why We Tell the Stories Behind Sustainable Products

MARKETING AND COMMS - Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.

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Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

MARKETING AND COMMS - The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.

How COVID-19 Has Impacted Sustainability, Climate Change Strategies
How COVID-19 Has Impacted Sustainability, Climate Change Strategies

THE NEXT ECONOMY - COVID-19 showed us that we can respond quickly to a crisis, and that industry collaboration is an achievable goal. Looking ahead, we have an opportunity to redefine our planet’s future by setting more ambitious sustainability goals and shortening the timeframe in which we deliver on them.

Benchmarks vs. Actual Data: Balancing Accuracy, Effort in GHG Reporting
Benchmarks vs. Actual Data: Balancing Accuracy, Effort in GHG Reporting

MARKETING AND COMMS - Here, we discuss how companies — particularly larger, multi-facility enterprises — can ensure they are getting an accurate picture of their energy usage and GHG emissions.

Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

FINANCE & INVESTMENT - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Digging Deeper Into Marketing’s Purpose Pivot
Digging Deeper Into Marketing’s Purpose Pivot

MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.

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2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

MARKETING AND COMMS - 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.

With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere

BEHAVIOR CHANGE - The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

THE NEXT ECONOMY - Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It

MARKETING AND COMMS - Social impact agency Public Inc. has launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had.

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The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

WALKING THE TALK - Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.

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