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Stories About Corporate Communications

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Without Ukrainian Sunflower Oil, Iceland Foods Forced to Put Practicality Over Sustainability
Without Ukrainian Sunflower Oil, Iceland Foods Forced to Put Practicality Over Sustainability

SUPPLY CHAIN - Thanks to the Russia-Ukraine conflict, the British grocery chain has been cut off from its supply of sunflower oil; the company says it must temporarily revert to using palm oil, which it eliminated from its products in 2018.

Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination

BEHAVIOR CHANGE - Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior.

More Companies Are Stating a Social Purpose; But Are They Implementing It?
More Companies Are Stating a Social Purpose; But Are They Implementing It?

WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.

Profit, Performance and Impact: The Success Criteria of a Whole Brand
Profit, Performance and Impact: The Success Criteria of a Whole Brand

WALKING THE TALK - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.

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When It Comes to Cotton Production, Sustainability Is in the Water
When It Comes to Cotton Production, Sustainability Is in the Water

SUPPLY CHAIN - Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social risk.

What SEC ESG Disclosure Mandates Might Mean for Your Business
What SEC ESG Disclosure Mandates Might Mean for Your Business

MARKETING AND COMMS - Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation.

Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors
Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors

MARKETING AND COMMS - The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews from stakeholders.

Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet

BEHAVIOR CHANGE - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.

680+ Investors Call on Over 10K Companies to Share Environmental Data
680+ Investors Call on Over 10K Companies to Share Environmental Data

FINANCE & INVESTMENT - While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclosure requirements coming this year around the world.

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Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most

MARKETING AND COMMS - As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.

The Sustainable Brands Network, Ukraine & the Power of Community
The Sustainable Brands Network, Ukraine & the Power of Community

WALKING THE TALK - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.

Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments

MARKETING AND COMMS - Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going unmeasured, undisclosed and unaddressed.

Transparency and Traceability Must Drive Sustainable Fashion
Transparency and Traceability Must Drive Sustainable Fashion

SUPPLY CHAIN - Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly.

Advertising: A Missing Link in Successful Corporate Climate Action Plans
Advertising: A Missing Link in Successful Corporate Climate Action Plans

MARKETING AND COMMS - Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations.

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New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains

SUPPLY CHAIN - Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their current efforts.

New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia

MARKETING AND COMMS - The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia.

Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities

MARKETING AND COMMS - PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for society.

EU Proposes Plan to Hold Companies Accountable for Human Rights Violations
EU Proposes Plan to Hold Companies Accountable for Human Rights Violations

THE NEXT ECONOMY - The Directive on Corporate Sustainability Due Diligence would oblige companies to identify, prevent, and mitigate human rights and environmental violations in their value chain. But there is debate over whether companies can be reasonably expected to control their entire value chain, down to the smallest suppliers.

From Shores to Shelves: Codifying Ocean Plastic Supply Chains
From Shores to Shelves: Codifying Ocean Plastic Supply Chains

SUPPLY CHAIN - Brands committed to increasing sustainability by putting ocean plastic to good use deserve the infrastructure and data they need to verify their products and meet the standards that consumers demand.

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Why the Business World Should Use India as a Model for Corporate Social Responsibility
Why the Business World Should Use India as a Model for Corporate Social Responsibility

WALKING THE TALK - In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving your brand value.

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