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Stories About Corporate Communications

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2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback
2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback

WALKING THE TALK - The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions.

4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

FINANCE & INVESTMENT - This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

Hilton, Oatly Advance Case for Carbon Labeling Food
Hilton, Oatly Advance Case for Carbon Labeling Food

MARKETING AND COMMS - The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.

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Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization
Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization

WALKING THE TALK - According to Capgemini research, the CPG and retail industries exemplify some of the most common issues when it comes to turning net-zero goals into measurable action.

EY, Microsoft Partner to Advance Sustainability Education Worldwide with ‘Green Skills Passport’
EY, Microsoft Partner to Advance Sustainability Education Worldwide with ‘Green Skills Passport’

COLLABORATION - The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills.

Tides: Navigating Corporate Social Impact Through Turbulent Times
Tides: Navigating Corporate Social Impact Through Turbulent Times

WALKING THE TALK - Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.

Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions
Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions

SUPPLY CHAIN - Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive insights from emissions data.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

WALKING THE TALK - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

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‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack
Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

MARKETING AND COMMS - By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.

‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

BEHAVIOR CHANGE - SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.

How Real-Time Supply Chain Visibility Is Transforming the Food System
How Real-Time Supply Chain Visibility Is Transforming the Food System

SUPPLY CHAIN - Implementing traceability systems puts food companies in a better position to navigate the changing regulatory landscape, build consumer trust and contribute to a sustainable food system.

Understand the Systemic Nature of the Challenge — and the Role of Your Business in the System
Understand the Systemic Nature of the Challenge — and the Role of Your Business in the System

LEADERSHIP - Leaders with an activist mindset look for new ways of working with and through others to mobilise change: showing up with a commitment to drive change systemwide, beyond the performance of their own business.

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Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds
Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds

MARKETING AND COMMS - The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.

Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts
Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts

MARKETING AND COMMS - Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts.

Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

LEADERSHIP - While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.

Beyond ‘Carbon Neutral:’ Refining Corporate Carbon-Credit Claims
Beyond ‘Carbon Neutral:’ Refining Corporate Carbon-Credit Claims

THE NEXT ECONOMY - With the explosive growth of the voluntary carbon market came concerns around carbon-reduction claims lacking clarity or being misleading. Several refined claims frameworks have emerged to bridge these gaps.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

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AI Is Helping Brands Address Forced Labor in Supply Chains
AI Is Helping Brands Address Forced Labor in Supply Chains

SUPPLY CHAIN - As companies have faced reputational risk due to the uncovering of labor abuses from suppliers that many did not even realize were supplying them, there’s been a push to better manage and ensure supply-chain transparency — with technology playing a key role.

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