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Stories About Corporate Communications

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Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader
Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight.

Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

WALKING THE TALK - To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.

Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook

ORGANIZATIONAL CHANGE - ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.

Synergizing ESG Data Collection Improves Reporting, Performance
Synergizing ESG Data Collection Improves Reporting, Performance

MARKETING AND COMMS - Nasdaq OneReport helps companies position themselves for current and future ESG-related work — whether regulatory or voluntary — to help align overall goals and outcomes across organizational departments and roles.

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Circularity Is the Future — But Getting There Means Facing Some Fears
Circularity Is the Future — But Getting There Means Facing Some Fears

THE NEXT ECONOMY - Building a circular economy to deal with our e-waste challenges means embracing a new level of industry-wide transparency.

Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

LEADERSHIP - In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.

'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need

LEADERSHIP - As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.

Attention, Business Leaders: Environmental Rights, Human Rights Inextricably Linked
Attention, Business Leaders: Environmental Rights, Human Rights Inextricably Linked

WALKING THE TALK - Perhaps the takeaway of the week is that the ‘next 10 years’ of business and human rights coincide with the 2030 deadline for us to halve carbon emissions — and that environmental rights are now very clearly seen as human rights. Companies pursuing a net-zero strategy must make human rights central, too.

2021 a ‘Landmark’ for Corporate Human Rights Litigation
2021 a ‘Landmark’ for Corporate Human Rights Litigation

WALKING THE TALK - On day two of the UN Forum on Business and Human Rights, delegates discussed how environmental damage is being viewed as a human rights violation in a growing number of court cases around the world — and that the UN Guiding Principles may increasingly be criteria in court judgements.

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Racing to Zero, Part 1: On Track, or Playing with Numbers?
Racing to Zero, Part 1: On Track, or Playing with Numbers?

WALKING THE TALK - Many companies say they’ve reached their net-zero goals, but is it really that easy? We can make the numbers look good, at least in the short-term; or we can strive for greater impacts — towards real zero and beyond. If we don’t take this challenge seriously today, we won’t be in business in ten years’ time.

Where Is the New Roadmap for Business and Human Rights Taking Us?
Where Is the New Roadmap for Business and Human Rights Taking Us?

SUPPLY CHAIN - As delegates from the UN launched the roadmap at day one of this year's Business and Human Rights Forum, full respect for human rights by business was described as a strategic — not just an operational — issue, requiring a change of corporate culture and of business models.

The Most Successful, Sustainable Organizations Will Be Driven by Feminine Leadership
The Most Successful, Sustainable Organizations Will Be Driven by Feminine Leadership

LEADERSHIP - An insightful panel discussion on women in leadership unearthed several critical traits for the type of leadership we need in a healthy, sustainable, equitable future — and signs that they’re beginning to transcend gender.

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

BEHAVIOR CHANGE - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

Net Zero: 4 Signs We’re on the Verge of a Systems Change
Net Zero: 4 Signs We’re on the Verge of a Systems Change

THE NEXT ECONOMY - The roadmap and momentum are there; so, the big issue now is acceleration. We have the capacity to build a better future — and right now, some leaders are driving a fundamental redefinition of value by adopting new metrics and standards.

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‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar
‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar

MARKETING AND COMMS - Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay attention.

Thinking About the Box: The Role of Digital Printing in Packaging Sustainability, Consumer Experience
Thinking About the Box: The Role of Digital Printing in Packaging Sustainability, Consumer Experience

PRODUCT, SERVICE & DESIGN INNOVATION - Brands have a powerful voice and field of influence; by leading by example on digital packaging innovation, they can not only reduce their impact on the environment, but be heroes of change and inspire others to take positive action, as well.

Brightworks: Looking at the ‘Brightside’ of Material Health & Sustainable Design
Brightworks: Looking at the ‘Brightside’ of Material Health & Sustainable Design

CHEMISTRY, MATERIALS & PACKAGING - Brightworks’ materials scoring methodology distills existing product sustainability standards and attributes into holistic, comparable, numerical scores — making it easier for manufacturers, the design industry and design clients to create and select more sustainable materials.

A Smoke-Free, Carbon-Neutral Future: PMI’s Plan to Accelerate Climate Goals While Transforming Its Business
A Smoke-Free, Carbon-Neutral Future: PMI’s Plan to Accelerate Climate Goals While Transforming Its Business

WALKING THE TALK - By disclosing our Low-Carbon Transition Plan, we encourage investors and other stakeholders to evaluate whether our company is on the right path, give us feedback, and have an open dialogue with us. I am confident our actions will speak louder than our words.

The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs
The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs

WALKING THE TALK - How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey.

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COP26: Maintaining the Momentum
COP26: Maintaining the Momentum

WALKING THE TALK - Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone?

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