Stories About Corporate Communications

Found 572 stories. Page 7 of 29.

Creating a #FashionRevolution: How to Campaign for Change
Creating a #FashionRevolution: How to Campaign for Change

MARKETING AND COMMS - Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to one of circularity.

Kohler Waste Lab Exploring New Uses for Industrial Materials
Kohler Waste Lab Exploring New Uses for Industrial Materials

PRESS RELEASE - In honor of Earth Day, Kohler Co. is showcasing its work to repurpose industrial waste materials via a Facebook Live panel discussion. The panel, slated for Monday, April 23 at 2:30 p.m. CDT, will feature KOHLER WasteLab associates talking about their experimentation with byproducts from the company’s vitreous and cast iron manufacturing operations. The team’s first project uses pottery cull, iron slag, and leftover glazes and enamel powder for a line of ceramic tiles, which the company expects to begin marketing under the Ann Sacks brand in 2019.

‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery

MARKETING AND COMMS - CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in Real Life.”

Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change
Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change

PRESS RELEASE - P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo into an environment fostering inspiration and co-creation. The Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia, will bring together 3,000 insightful change makers, entrepreneurs and leading companies to collaborate through the lens of Design Thinking methodology.

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P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

ORGANIZATIONAL CHANGE - The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.

Achieving Certification as Largest B Corp™ in the World and Unveiling New Name: Danone North America Celebrates First Anniversary with Two Major Milestones
Achieving Certification as Largest B Corp™ in the World and Unveiling New Name: Danone North America Celebrates First Anniversary with Two Major Milestones

PRESS RELEASE - Building on Danone's long-term commitment to balancing financial success with social and environmental responsibility, its U.S. subsidiary, formerly known as DanoneWave, commemorates its first anniversary by announcing the achievement of becoming the largest Certified B Corporation® in the world — two years ahead of its declared target — and changing its name to Danone North America. Two milestones to mark 1st anniversary: new name, new mark of trust

Sustainable Brands and Pixelis Announce Pan-European Conference Partnership
Sustainable Brands and Pixelis Announce Pan-European Conference Partnership

PRESS RELEASE - SAN FRANCISCO, April 10, 2018 - Sustainable Brands® recently announced a strategic partnership with Pixelis, a branding agency based in Paris, France committed to design, innovation and sustainability. Sustainable Brands has partnered with Pixelis to produce the pan-European conference, SB’19 Paris, in April of 2019.

Trending: Unilever, Co-Op, Waitrose Unveil ‘Clear’ Plastic Alternatives
Trending: Unilever, Co-Op, Waitrose Unveil ‘Clear’ Plastic Alternatives

CHEMISTRY, MATERIALS & PACKAGING - Amidst a wave of negative public opinion on plastics and the waste associated with it, several companies have responded with commitments to reduce single-use plastics, combat marine plastic pollution, and support startups with

Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities
Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities

WALKING THE TALK - The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa For Good will involve collaborative programs, partnerships, and a half-a-billion dollars in investments by 2030.

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3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency

MARKETING AND COMMS - In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken.

Icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report
Icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report

MARKETING AND COMMS - Outdoor apparel brand Icebreaker has reinforced its commitment to the use of natural fibres and sustainable production with the launch of its inaugural Transparency Report: Made Different. Touting it as an industry first, the report gives readers a full behind-the-scenes view of the brand’s entire operation. “Our thinking was simple. What if our customers could see everything we do?’’ explained Greg Smith, the CEO of Icebreaker.

Q&A: Pure Strategies on 20 Years in the Sustainability Trenches
Q&A: Pure Strategies on 20 Years in the Sustainability Trenches

NEW METRICS - This month, Pure Strategies celebrates 20 years of providing sustainability consulting to companies such as Stonyfield Farms, Ben & Jerry’s, Seventh Generation and Walmart. Its team has been helping to build leading strategies, improve products and packaging, and shift supply chains toward better environmental and social performance for well over 100 organizations over their years of work.

Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led  Behaviour Change

BEHAVIOR CHANGE - We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainability sector, we still struggle to apply some of the most basic communications principles to the issues we are trying to solve.

The Key to Authentic Engagement: Purpose Metrics that Matter
The Key to Authentic Engagement: Purpose Metrics that Matter

ORGANIZATIONAL CHANGE - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

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P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary

MARKETING AND COMMS - One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows.

CDP Identifies Gap Between Corporate Intention, Action on Tackling Climate Risks
CDP Identifies Gap Between Corporate Intention, Action on Tackling Climate Risks

MARKETING AND COMMS - A new report from CDP and the Climate Disclosure Standards Board (CDSB) shows a gap between the way companies identify climate-related risks and opportunities, and how they are preparing to tackle them.

Report: Businesses Failing to Develop Leaders Equipped for Social, Environmental Threats
Report: Businesses Failing to Develop Leaders Equipped for Social, Environmental Threats

LEADERSHIP - Are businesses ready to respond to the existential threats posed by social and environmental issues such as wealth inequality and climate change? Not yet, it seems. A new report from the University of Cambridge Institute for Sustainability Leadership (CISL) has found that businesses need to “develop leadership to respond to the unprecedented changes brought by the Fourth Industrial Revolution,” or miss out on the opportunities presented by new technologies and innovations.

Excitement Builds for Sustainable Brands ‘18 in Vancouver
Excitement Builds for Sustainable Brands ‘18 in Vancouver

PRESS RELEASE - Over 100 Brands already registered, including HEINEKEN, Aveda, eBay, REI & others SAN FRANCISCO, March 15, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming global flagship conference: SB’18 Vancouver. More than 3,000 brand and business leaders will convene June 4 -7 at the Vancouver Convention Centre in Vancouver, British Columbia for a conversation on brand innovation for the 21st century.

HEINEKEN USA Gives a Loud Cheer for Women in Beer
HEINEKEN USA Gives a Loud Cheer for Women in Beer

PRESS RELEASE - Heineken® is famous for its 150-year-old beer recipe. But there is no recipe when it comes to women succeeding at HEINEKEN USA (HUSA), and that’s something we’re just as proud of. In the past, beer has been a male-dominated field, but HUSA is proudly at the forefront of changing that – with women making up 40% of our workforce and 50% of senior management. It’s especially relevant today, as the national conversation about gender equality has never been louder or clearer. We’re always looking to be even more conscientious about diversity and inclusiveness while Brewing a Better World.

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Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

MARKETING AND COMMS - At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.

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