MARKETING AND COMMS -
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
MARKETING AND COMMS -
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
MARKETING AND COMMS -
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
ORGANIZATIONAL CHANGE -
Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities.
MARKETING AND COMMS -
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
MARKETING AND COMMS -
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
MARKETING AND COMMS -
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
FINANCE & INVESTMENT -
Kraft Heinz and Church & Dwight responded to shareholder proposals with new goals to cut virgin plastic use; now, 185 investors have called on 30 other CPG brands and retailers to accelerate their action on plastic.
LEADERSHIP -
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times."
MARKETING AND COMMS -
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
SUPPLY CHAIN -
A recent webinar took a deep dive into building a strategy that makes both business and compliance sense.
MARKETING AND COMMS -
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
MARKETING AND COMMS -
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
BEHAVIOR CHANGE -
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
MARKETING AND COMMS -
New ad campaign pokes fun at celebrating taking care of the planet only once a year.
MARKETING AND COMMS -
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
COLLABORATION -
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts
transparently and authentically.
FINANCE & INVESTMENT -
With increased expectations to assume the role of climate controller in business, how should CFOs go about measuring the success of their organization’s environmental policies?
PRODUCT, SERVICE & DESIGN INNOVATION -
With applications that go beyond messaging and data analysis, the suddenly ubiquitous technology could give sustainability-driven brands several advantages.