Stories About Corporate Communications

Found 572 stories. Page 8 of 29.

How to Coach Employees on Purpose
How to Coach Employees on Purpose

ORGANIZATIONAL CHANGE - This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Avery Dennison Among Barron's 100 Most Sustainable Companies
Avery Dennison Among Barron's 100 Most Sustainable Companies

PRESS RELEASE - Sustainability, one of our company values, means we are focused on the long-term health of our business, planet and communities. Our efforts over the last few years have dramatically raised the bar, and recently resulted in our ranking #72 on Barron’s first list of 100 Most Sustainable Companies.

2020 Targets Met Early
2020 Targets Met Early

PRESS RELEASE - SAP’s latest Integrated Report, released today, sets it all out in black and white: In 2017, SAP cut its CO2 emissions by 55,000 tons year over year. That’s a whopping 14%. But even more important: At 325 kilotons, our carbon footprint is once again below the year 2000 levels. Back in 2009, SAP had set itself the goal of reducing its global greenhouse gas emissions to the year 2000 level by 2020 – despite strong company growth in the interim.

Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

MARKETING AND COMMS - This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

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Despite Progress, More Corporate Climate Action Needed to Drive Long-Term Change
Despite Progress, More Corporate Climate Action Needed to Drive Long-Term Change

WALKING THE TALK - Ceres has released a new interactive web-based analysis examining how more than 600 of the largest publicly traded companies in the US are responding to urgent calls to act on climate change and other sustainability issues, and positioning themselves for success in a world shaped by these unprecedented environmental and social challenges. This is the third assessment of these companies, which represent more than 80 percent of the US market share.

How to Take Stakeholder Engagement to the Next Level
How to Take Stakeholder Engagement to the Next Level

MARKETING AND COMMS - Companies are investing in corporate responsibility programs with the goal of making a positive contribution to the communities and environments in which they operate. Successful corporate responsibility programs emphasize engagement with various stakeholders, including customers, partners, governments, and employees. In today's changing communications landscape, stakeholders have an important role in shaping these programs. Stakeholder engagement is critical to the shared success of corporate responsibility programs. It is time that companies take a fresh look at how to engage with these individuals to arrive at common goals and maximize collective resources.

Following Parkland, Growing Number of Brands Sever Ties with the NRA
Following Parkland, Growing Number of Brands Sever Ties with the NRA

WALKING THE TALK - Following the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on February 14 that left 17 people dead, businesses are using their influence to drive change. Over the past several weeks, an onslaught of corporations ranging from Delta to Symantec and Enterprise have announced that they will be cutting ties with gun advocacy group National Rifle Association (NRA).

Super Bowl LII Hits Ambitious Waste Diversion Target to Become Zero-Waste Event
Super Bowl LII Hits Ambitious Waste Diversion Target to Become Zero-Waste Event

WASTE NOT - Earlier this year, the NFL, PepsiCo, Aramark, U.S. Bank Stadium, SMG and the Minnesota Sports Facilities Authority announced an ambitious plan to make Super Bowl LII a zero-waste event. The results are finally in and it’s official — the effort was a major win. Ninety-one percent of all trash generated on game day from 67,612 fans was responsibly recovered through composting, recycling and reuse. This marks the highest diversion rate achieved at U.S.

Climate Strategies Step Into Scope 3: Tips for Science-Based Scope 3 Climate Targets
Climate Strategies Step Into Scope 3: Tips for Science-Based Scope 3 Climate Targets

WALKING THE TALK - When Walmart announced its Project Gigaton goals in 2017, it raised the bar for corporate climate action. This ambitious commitment is aimed at reducing emissions from Scope 3 sources by one billion tons by 2030.

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Can We Avoid the Fall of Giants?
Can We Avoid the Fall of Giants?

BUSINESS CASE - The recent collapse of Carillion plc raises serious questions about the viability of corporate business models. This might not be an isolated event — presenting a major wake-up call for businesses, everywhere. The question is, what should be done: Can we avoid the fall of giants, or are we witnessing an inevitable process of creative destruction?

Here Come the 'Do Wellers'
Here Come the 'Do Wellers'

BUSINESS CASE - In the din of companies and brands shouting about the good they’re doing, ‘purposewash’ is overtaking ‘greenwash’ as the default accusation of corporate hypocrisy. Thirty years ago, Chevron was one of the first accused of greenwash after a series of ads purporting to show its environmental stewardship commitment. ‘People Do’ showed employees protecting bears, butterflies, sea turtles and other cuddlies, but the campaign was attacked by environmentalists for glossing over the damage inflicted by Chevron operations on those creatures’ habitats.

Pride, Not Guilt Biggest Driver of Pro-Environmental Actions
Pride, Not Guilt Biggest Driver of Pro-Environmental Actions

BEHAVIOR CHANGE - A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pride people will feel if they take such actions may be a better way to change environmental behaviors.

Corporate Community Engagement: 5 Essential Considerations
Corporate Community Engagement: 5 Essential Considerations

MARKETING AND COMMS - Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard to issues of strategy, relevance or impact. Fortunately, things have moved on, with many companies now adopting more innovative, imaginative and considered approaches to their companies’ community involvement activities — such that in many cases they can no longer be understood as purely ‘philanthropic’.

Unleashing the Power of Online Reporting
Unleashing the Power of Online Reporting

MARKETING AND COMMS - Confronted with an ever-growing demand for transparency and materiality, companies need to find an adequate format to publish both financial and pre-financial information to their stakeholders in an effective way. While traditional reporting reaches its limits, online integrated reporting features a number of key advantages that enable them to get the job done. It is fair to say that 2017 was an important year for corporate reporting. A number of events established the disclosure of relevant ecological, social and governance (ESG) specific data as the “new normal”:

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Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’
Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’

MARKETING AND COMMS - In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the IAB Annual Leadership Meeting in Palm Desert, Calif., Keith Weed, Unilever’s CMO, demanded the industry work together to improve transparency and rebuild consumer trust in an era of fake news and toxic online content.

Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

MARKETING AND COMMS - Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.

New communication concept highlights BillerudKorsnäs as change ambassador
New communication concept highlights BillerudKorsnäs as change ambassador

PRESS RELEASE - BillerudKorsnäs’ mission, to challenge conventional packaging for a sustainable future, is based on the fact that innovative and sustainable packaging solutions have an important role to play in delivering solutions to some of the global challenges that we all face today. Through the communication concept “What If?”, classic product positioning is replaced with open questions that invite reflection and dialogue.

Sustainable Brands to Convene Global Executives at SB’18 Vancouver
Sustainable Brands to Convene Global Executives at SB’18 Vancouver

PRESS RELEASE - Google, Revlon, 21st Century Fox, and Clif Bar among companies confirmed to attend June 4-7th SAN FRANCISCO, February 6, 2018 – Sustainable Brands® reveals highlights for its upcoming global flagship conference: SB’18 Vancouver.

Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

MARKETING AND COMMS - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?

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Budweiser Launches Label for Beers Brewed with 100 Percent Renewable Electricity
Budweiser Launches Label for Beers Brewed with 100 Percent Renewable Electricity

MARKETING AND COMMS - Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 100 percent clean energy.

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